Good People, Cool Things

146: Emotional Response Marketing and Effective Copy with Stefan Georgi

Storytelling can be such an impactful tool for any individual or brand — but only if it's done correctly. Stefan Georgi is the creator of the Copy Accelerator mastermind and the RMBC process for developing effective copy. And he's used his words to generate over $1 billion, so it's safe to say he knows what he's doing. He's sharing a peek inside his success — let's roll.

145: From Open Heart Surgery to Digital Marketing with Amy Singleton

Marketing has always been an important element of business, but in the digital world, there are just SO MANY options. What are the latest SEO tricks? Do I need to learn the ins and outs of TikTok? Are Facebook ads still even useful? It's enough to make anyone go mad. Amy Singleton spent more than a decade as a nurse assisting with major surgeries. Yet she thought she could do more to serve people, particularly women entrepreneurs. She founded Hite Digital Norman, a digital marketing agency designed to make the whole marketing world less scary while helping businesses grow. We're chatting about her journey from surgery to marketing, how to use data to boost your brand, and things Amy used to be afraid of but now loves to do. This episode is presented by MyLifeInABook.com [https://mylifeinabook.com/discount/GPCT]. They offer a super fun way to get to know your loved ones better, collect timeless memories for future generations, and bring the family together! Use code "GPCT" at checkout or click right here and save $10 off your purchase [https://mylifeinabook.com/discount/GPCT].

144: How to Grow a Small Business While Avoiding Burnout with Veronica Kirin

Whether you're just exploring starting a small business or have been working at yours for years, chances are you have a LOT on your plate. And that's a fast-track ticket to Burnout City. And not the fun type of fast-track, like the passes that can get you to the front of an amusement park ride. Veronica Kirin is a serial entrepreneur who found herself burnt out and frustrated. So, she decided to do something about it. By the time she sold her tech company, she had achieved what seems unthinkable: a 10-hour workweek. Now, she's teaching small business owners how to do the same and take back control of their freedom. We're chatting through her three pillars of business scaling, why we need to overcome hustle culture, and her upcoming Empire Retreat in Croatia. This episode is presented by MyLifeInABook.com [https://mylifeinabook.com/discount/GPCT]. They offer a super fun way to get to know your loved ones better, collect timeless memories for future generations, and bring the family together! Use code "GPCT" at checkout or click right here and save $10 off your purchase [https://mylifeinabook.com/discount/GPCT].

143: Blending Storytelling, Design, and Innovation with Hussain Almossawi

Innovation is a word that gets thrown a lot, but it can be tough to know just what steps to take to actually innovate. How do you know what works and what's more futile than trying to talk to a friend during the encore of a rock concert? Hussain Almossawi has always looked at ways to innovate while blurring the lines between storytelling, visual effects, and design. And it's led to creative opportunities with companies including Nike, Disney, Adidas, and ultimately, his own company, Almossawi Studios. Luckily, Hussain is here to bring us along for the ride thanks to his book The Innovator's Handbook: A Short Guide to Unleashing Your Creative Mindset. We're talking about how to deal with pushback, the time one of his designs almost got hit with a lawsuit, and ways to be more innovative. This episode is presented by MyLifeInABook.com [http://mylifeinabook.com/discount/GPCT]. They offer a super fun way to get to know your loved ones better, collect timeless memories for future generations, and bring the family together! Use code "GPCT" at checkout or click right here and save [http://mylifeinabook.com/discount/GPCT].

142: Clean Drinking Water for Everyone with Christoph Gorder

Can you imagine having to walk miles just to get water to drink? Or you can't use whatever comes from the sink when you brush your teeth? For more than 700 million people worldwide, this is a reality. They don't have access to clean drinking water. Christoph Gorder is the Chief Global Water Officer of Charity Water, which seeks to provide clean drinking water for everyone. The nonprofit has already raised millions of dollars to help the cause, with additional projects in the works that will impact 50 million people across 21 countries. We're chatting how Charity Water has raised money, why clean water is a solvable problem, and the importance of being genuine with your donors or customers. This episode is presented by MyLifeInABook.com [http://mylifeinabook.com/discount/GPCT]. They offer a super fun way to get to know your loved ones better, collect timeless memories for future generations, and bring the family together! Use code "GPCT" at checkout or click right here and save [http://mylifeinabook.com/discount/GPCT].