Haus of PMU | Podcast for Permanent Makeup Artists

16. The Pricing Problem in PMU: Should you raise your prices?

Send a text [https://www.buzzsprout.com/twilio/text_messages/2359089/open_sms] Click link to join my Online Academy : FREE 7 Day Trial  [https://www.skool.com/haus-of-pmu-artist-academy-2239/about?ref=582f2800d0aa49acbb48555ee86d7271] new account IG: @the.hausofpmu Are you still charging like it's 2018 while offering luxury level results? In this episode, we're pulling back the curtain on why so many permanent makeup artists are STILL undercharging...especially when we only see our clients once every few years.   In this episode, we will talk numbers surrounding other luxury beauty service prices and explore a new mindset around PMU pricing.  Whether you're afraid to raise your rates or just don't know where to start, this episode will help you shift your perspective and confidently price your services like the high end permanent makeup  professional that you are. Because luxury isn't just about the results-it's about how you position and value your time, energy, and expertise.   It's time to stop playing small and start charging your worth.

15. I Got Hacked: Losing My Business Instagram & Facebook

Send a text [https://www.buzzsprout.com/twilio/text_messages/2359089/open_sms] Join my FREE Haus of PMU Podcast Club on Skool! (Make sure you download the app) Where we have community,  monthly chats and free learning/tips/tricks on all things PMU! Join Haus of PMU Podcast Club by CLICKING HERE:  [https://www.skool.com/haus-of-pmu-artist-free-8143/about?ref=582f2800d0aa49acbb48555ee86d7271] Stay connected with me and others on the regular! In this episode of Haus of PMU, I open up about a super difficult and frustrating experience in my career.... getting hacked on both my personal & business Facebook and business Instagram accounts. My personal Facebook: Christa Nordquist was hacked as well as my Instagram accounts: @browhaustulsa @browhausacademy... they aren't even searchable.. My business Facebook account @Browhaus Tulsa is still up and running but has been taken over by the hacker.  I share what's happened so far, the steps I've taken to try to recover my accounts, and the unexpected ways this has impacted my business.  I also give tips on how to protect your accounts before it's too late, what I've learned about Meta Support, and how I'm pivoting my focus moving forward.   I also explain the importance of not relying solely on social media as your only source for your business to get new clients and what you should implement if you are relying only on social media.  If you have ever feared losing access to your social media, this is a must listen.

14. From Burnout to Breakthrough: Career Transitions & the OMG Pigment Line with Teryn Darling of Girlz Ink

Send a text [https://www.buzzsprout.com/twilio/text_messages/2359089/open_sms] In this episode of Haus of PMU, I am beyond honored to sit down with the legendary Teryn Darling—a true pioneer in the permanent makeup industry. With over 24 years of experience, Teryn has transformed the PMU world through her innovation, education, and game-changing contributions. We cover it all: * The challenges and rewards of studio transitions. * How to recognize and overcome burnout as a PMU artist. * The story behind her brand-new OMG® Brow Pigment Line with Li Pigments. * Why her Beyond the Epidermis Color Theory Course is a must-have for every artist (plus an exclusive discount code below!). Teryn has generously provided our listeners with 50% off her Beyond the Epidermis course—a comprehensive guide to mastering color theory that applies to any pigment line. Use the code BROWHAUS50 at checkout to claim your discount! Tune in to hear Teryn’s invaluable insights, her passion for elevating the industry, and her advice for artists at every stage of their journey. Resources Mentioned in this Episode: * Beyond the Epidermis Color Theory Course: https://www.girlzinktraining.com/beyond-th-epidermis-course [https://www.girlzinktraining.com/beyond-th-epidermis-course] * OMG® Brow Pigment Line: https://store.girlzink.com/products/omg-brow-pigment-kit-pre-order-now [https://store.girlzink.com/products/omg-brow-pigment-kit-pre-order-now] * Tatter-a-fact® Podcast: https://podcasts.apple.com/us/podcast/tatter-a-fact-pmu-podcast/id1563510666 [https://podcasts.apple.com/us/podcast/tatter-a-fact-pmu-podcast/id1563510666] * Girlz Ink Online Store: www.girlzink.com [https://www.girlzink.com/] * Girlz Ink Online Academy: https://www.girlzinktraining.com [https://www.girlzinktraining.com/] Follow Teryn Darling on Instagram: * @girlzinkstudio [https://www.instagram.com/girlzinkstudio] * @tatgirlzink [https://www.instagram.com/tatgirlzink] * @tatterafactpodcast [https://www.instagram.com/tatterafactpodcast] Follow Christa Nordquist (Haus of PMU) on Instagram: * @browhaustulsa [https://www.instagram.com/browhaustulsa] * @browhausacademy [https://www.instagram.com/browhausacademy] Visit the Haus of PMU Website & Store: * www.browhaustulsa.com [https://www.browhaustulsa.com/] * Haus of PMU Shopify Storefront [https://hausofpmu.myshopify.com/] For any inquiries, episode questions, or guest requests, reach out at: * Email: info@browhaustulsa.com Upcoming PMU Fundamentals Training: My next PMU Fundamentals training starts in February 2025, and we’re offering a HUGE discount for anyone who signs up by January 15, 2025. Don’t miss out on this amazing opportunity to get the training you need to take your PMU career to the next level! If you enjoyed this episode, don’t forget to follow the show, share it with your artist friends, and leave a review if you found this episode helpful and meaningful. I might even share your review on the show! Thank you, Teryn, for sharing your knowledge and inspiring us all. This episode is packed with wisdom, so don’t miss it!

13. Crafting a Luxe PMU Experience: Ciara Amir Beckford on Branding & Inclusivity and working on Melanin rich skin

Send a text [https://www.buzzsprout.com/twilio/text_messages/2359089/open_sms] Welcome to Haus of PMU! In this episode, your host Christa Nordquist sits down with the incredible Ciara Amir Beckford, owner of Illume PMU Studio and Illume Institute. With nearly a decade of experience, Ciara is a trailblazer in the PMU world and an OSDH-approved trainer for Oklahoma licensure in medical micropigmentation. Her background in makeup artistry has shaped her expertise and set her apart in the industry. 🌟 What You’ll Learn in This Episode: * How Ciara built her luxury PMU experience and elevated her brand. * Behind the scenes of her stunning new studio buildout. * Her expertise in working with melanin-rich skin and creating a truly inclusive portfolio. Ciara’s work celebrates diversity and sets a gold standard in PMU for all skin tones. If you're ready to elevate your craft and create a brand that stands out, this episode is packed with actionable tips and inspiration. 📲 Follow Ciara: @illumeokc @illumeinstitute 📲 Follow Christa: @browhaustulsa @browhausacademy 📧 For Inquiries: info@browhaustulsa.com 💖 Don’t forget to like, follow, and leave us a review! Your support helps us grow and continue to bring amazing content. Tune in and discover how to take your PMU journey to the next level! 🎙️

12. Mastering Mindset & Studio Culture: Growing a PMU Empire with Danielle Kincaid of Face Studios

Send a text [https://www.buzzsprout.com/twilio/text_messages/2359089/open_sms] In this inspiring episode of Haus of PMU, I am joined by Danielle Kincaid, the powerhouse behind Face Studios—a PMU empire with four thriving locations across the U.S. Danielle is a master artist, trainer, and business mentor with over nine years of experience. She employs a talented team of 12 and offers advanced PMU training, business coaching, and mindset mentorship. Danielle is one the few U.S. artists on the Hanafy Pro Team! Here's some of the episode's hot topics: * Danielle’s journey to building and managing multiple studios. * The importance of mastering your mindset to achieve success. * Creating a positive, empowering studio culture that supports growth. * How to curate your personal circle to maintain positivity and inspiration. Danielle’s story is a testament to what’s possible when passion, strategy, and the right mindset align. Whether you’re a PMU artist, studio owner, or aspiring entrepreneur, this episode is packed with valuable insights and actionable advice to help you grow your own empire. Connect with Danielle: * Instagram: @f.a.c.estudios [https://www.instagram.com/f.a.c.estudios] * Personal IG: @Danielle.facestudios [https://www.instagram.com/danielle.facestudios] Connect with Christa: * Instagram: @browhaustulsa & @browhausacademy Inquiries: info@browhaustulsa.com Don't forget to follow the show and Leave a review!