In The Hyphen

Inside the wild world of quinceañeras in 2026

What goes into a quinceañera in 2026? How much are parents spending on these lavish coming-of-age parties? And why do some quinceañera businesses put on Met Gala-esque fashion shows? In this episode of In The Hyphen, Fernando Hurtado goes inside the quinceañera industry. Want to understand U.S. Latino culture and trends better than anybody else? Sign up for the free In The Hyphen newsletter: https://inthehyphen.co/subscribe [https://inthehyphen.co/subscribe] Find Fernando Hurtado on: ⁠⁠⁠⁠ [https://instagram.com/byfernandoh] ⁠Instagram⁠⁠⁠⁠ [https://instagram.com/byfernandoh]⁠⁠⁠⁠⁠⁠ [https://tiktok.com/@byfernandohh] ⁠⁠TikTok⁠⁠⁠⁠ [https://tiktok.com/@byfernandohh] ⁠⁠⁠⁠YouTube⁠ [https://youtube.com/@byfernandoh] Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

How Michelle Obama helped Tajín conquer North America

Why are you seeing Tajín everywhere? In this episode of In The Hyphen, Fernando Hurtado explains the Mexican company's rise and the unlikely role Michelle Obama played in the chili powder's popularity. This video was originally published in 2025. Want to understand U.S. Latino culture and trends better than anybody else? Sign up for the free In The Hyphen newsletter: https://inthehyphen.co/subscribe [https://inthehyphen.co/subscribe] Find Fernando Hurtado on: ⁠⁠⁠⁠ [https://instagram.com/byfernandoh] ⁠Instagram⁠⁠⁠⁠ [https://instagram.com/byfernandoh]⁠⁠⁠⁠⁠⁠ [https://tiktok.com/@byfernandohh] ⁠⁠TikTok⁠⁠⁠⁠ [https://tiktok.com/@byfernandohh] ⁠⁠⁠⁠YouTube⁠ [https://youtube.com/@byfernandoh] Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

Inside the world of mariachi tailors

In this episode of In The Hyphen, Fernando Hurtado takes us inside the world of traje de charro tailors, seamstresses and designers. He also meets the woman behind singer-songwriter Lupita Infante's album cover outfits. Want to understand U.S. Latino culture and trends better than anybody else? Sign up for the free In The Hyphen newsletter: https://inthehyphen.co/subscribe [https://inthehyphen.co/subscribe] Find Fernando Hurtado on: ⁠⁠⁠⁠ [https://instagram.com/byfernandoh] ⁠Instagram⁠⁠⁠⁠ [https://instagram.com/byfernandoh]⁠⁠⁠⁠⁠⁠ [https://tiktok.com/@byfernandohh] ⁠⁠TikTok⁠⁠⁠⁠ [https://tiktok.com/@byfernandohh] ⁠⁠⁠⁠YouTube⁠ [https://youtube.com/@byfernandoh] Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

How Kim Kardashian helped Colombian fajas take over the United States

In this episode of In The Hyphen, Fernando Hurtado explains the role Kim Kardashian played in the Colombian faja empire. The United States is the top buyer of Colombian fajas, a type of specially made waist trainers that help women — and men — achieve the body of their dreams. How did the garment go from medical apparel to fan favorite in the United States? And what role does Kim Kardashian play in all of this? I talked to few people to get answers to those questions. Want to understand U.S. Latino culture and trends better than anybody else? Sign up for the free In The Hyphen newsletter: https://inthehyphen.co/subscribe [https://inthehyphen.co/subscribe] Find Fernando Hurtado on: ⁠⁠⁠⁠ [https://instagram.com/byfernandoh] ⁠Instagram⁠⁠⁠⁠ [https://instagram.com/byfernandoh]⁠⁠⁠⁠⁠⁠ [https://tiktok.com/@byfernandohh] ⁠⁠TikTok⁠⁠⁠⁠ [https://tiktok.com/@byfernandohh] ⁠⁠⁠⁠YouTube⁠ [https://youtube.com/@byfernandoh] Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

The changing economics of swap meets

Want to understand U.S. Latino culture and trends better than anybody else? Sign up for my free newsletter: https://inthehyphen.co/subscribe In this episode of In The Hyphen, Fernando Hurtado goes to a swap meet in Los Angeles to see how the industry has changed. The advent of online shopping, the pandemic and immigration enforcement operations have dealt a heavy blow to foot traffic, but there's a bigger factor affecting this specific swap meet, organizers of the marketplace say. Want to understand U.S. Latino culture and trends better than anybody else? Sign up for the free In The Hyphen newsletter: https://inthehyphen.co/subscribe Find Fernando Hurtado on: ⁠⁠ [https://instagram.com/byfernandoh] Instagram⁠⁠⁠ [https://instagram.com/byfernandoh]⁠⁠⁠⁠ [https://tiktok.com/@byfernandohh] ⁠TikTok⁠⁠⁠ [https://tiktok.com/@byfernandohh] ⁠⁠⁠YouTube⁠ [https://youtube.com/@byfernandoh] Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]