Kalen’s Marketing Corner

Building a Legacy with Dr. Norene Christensen

Welcome back to the Corner! This week, Katrina was joined by longtime client Dr. Norene Christensen of Four Pines Physical Therapy. They chatted about the journey of clinic owners, the responsibilities they face, and the value of building a strong team and great partnerships to carry forward the legacy once they are ready to hand it off.   Learn more about Four Pines at https://fourpinespt.com/ [https://fourpinespt.com/] Follow Norene at https://www.instagram.com/thebackcountryceo/ [https://www.instagram.com/thebackcountryceo/]    To learn more about Kalen and the team, head to kalensolutions.com [https://kalensolutions.com/] or follow us on social media: Facebook: facebook.com/kalensolutions [https://www.facebook.com/kalensolutions] Instagram: instagram.com/kalensolutions [https://www.instagram.com/kalensolutions/] LinkedIn: linkedin.com/company/kalensolutions/ [https://www.linkedin.com/company/kalensolutions/]

Making an Impact with the Wyoming Innovation Partnership

Katrina went down to Cheyenne to meet up with a couple of the key figures from our collaboration with the Wyoming Innovation Partnership: Lauren Schoenfeld and Sara DiRienzo. They had a great chat about what went into such a lengthy project, successes and struggles, and what it meant to have Kalen by their side on this statewide campaign over the past few years. Learn more about the Wyoming Innovation Partnership at https://wip.wyo.gov/ [https://wip.wyo.gov/]  And check out all the videos we've produced with them at https://www.youtube.com/@WyomingInnovationPartnership [https://www.youtube.com/@WyomingInnovationPartnership]  (Sara and Lauren specifically mention this one a couple of times: https://youtu.be/217YmisA8uA?si=QJW5n6qPbLrmBDRX [https://youtu.be/217YmisA8uA?si=QJW5n6qPbLrmBDRX] )

Succeeding Together with Dr. David Lott

This week, Katrina was joined by one of our amazing clients: Dr. David Lott of Lott Physical Therapy! They chat through the importance of marketing with strategy and accountability, being authentic, looking at big picture ideas, and keeping an eye toward the future. This is a really fun chat, and we're so excited to share it with you! To learn more about Dr. Lott and Lott PT, visit https://lottpt.com/ [https://lottpt.com/]  To learn more about Kalen and the team, head to kalensolutions.com [https://kalensolutions.com/] or follow us on social media: Facebook: facebook.com/kalensolutions [https://www.facebook.com/kalensolutions] Instagram: instagram.com/kalensolutions [https://www.instagram.com/kalensolutions/] LinkedIn: linkedin.com/company/kalensolutions/ [https://www.linkedin.com/company/kalensolutions/]

Automation and Intentionality

This week's episode is centered around a topic that's on everyone's minds: AI and automation! After a frustrating experience with an AI vendor for one of her clients, Katrina roped Barbie in for an impromptu recording session to chat through the merits of AI implementation and things to consider or look out for when navigating these new waters in business. Are you curious about whether or not AI can help ease some pain points for you and your business? Give this episode a listen, and hopefully it can become a little clearer! To learn more about Kalen and the team, head to kalensolutions.com [https://kalensolutions.com/] or follow us on social media: Facebook: facebook.com/kalensolutions [https://www.facebook.com/kalensolutions] Instagram: instagram.com/kalensolutions [https://www.instagram.com/kalensolutions/] LinkedIn: linkedin.com/company/kalensolutions/ [https://www.linkedin.com/company/kalensolutions/]

Marketing is Communication

Welcome back to the Corner! Katrina is once again joined by Brittany to talk through some more ideas to make sure that you, your business, your employees, and/or your clients are keeping track of your progress and priorities as we start venturing through 2026. For resources mentioned on this episode, keep an eye on https://kalensolutions.com/podcast/ [https://kalensolutions.com/podcast/]for access to materials and updates. To learn more about Kalen and the team, head to kalensolutions.com [https://kalensolutions.com/] or follow us on social media: Facebook: facebook.com/kalensolutions [https://www.facebook.com/kalensolutions] Instagram: instagram.com/kalensolutions [https://www.instagram.com/kalensolutions/] LinkedIn: linkedin.com/company/kalensolutions/ [https://www.linkedin.com/company/kalensolutions/]