Marketing with Marta

110: Intentions vs. Goals

It's important not only to set business goals but also to set personal intentions as we head into the new year. In today's episode, I reflect on the significance of prioritizing personal well-being alongside professional aspirations, which are so intertwined for small business owners. There are many sacrifices made in the early days of a business, but gaining stability allows you to revisit your priorities.

109: Set Your Social Media Goals for 2026

In this episode, Marta discusses the common issue of abandoned goals due to the lack of a structured system. Drawing inspiration from Arnold Schwarzenegger and scientific research, she highlights the importance of writing down goals, creating action plans, tracking progress, and maintaining accountability to achieve success. Marta outlines a step-by-step method for setting and achieving social media objectives aligned with overall business goals. EPISODE RESOURCES Study from the Dominican University of California [https://www.dominican.edu/sites/default/files/2020-03/gailmatthewsgoalachievementstudy.pdf] Download the Social Media Goals worksheet [https://studiomovellan.myflodesk.com/social-media-goals] Join Accountabilibuddies [https://studiomovellan.com/services/accountabilibuddies] SIGN UP FOR THE SUMMARY NEWSLETTER ✉️ https://studiomovellan.myflodesk.com/newsletter [https://studiomovellan.myflodesk.com/newsletter] ACCOUNTABILIBUDDIES MEMBERSHIP 👯‍♀️ https://studiomovellan.com/services/accountabilibuddies [https://studiomovellan.com/services/accountabilibuddies] THE SOCIAL SCHOOL GROUP COACHING 🎓 https://studiomovellan.myflodesk.com/thesocialschool [https://studiomovellan.myflodesk.com/thesocialschool] CONNECT WITH US 🤳 https://www.instagram.com/studiomovellan/ [https://www.instagram.com/studiomovellan/] https://www.tiktok.com/@studio.movellan [https://www.tiktok.com/@studio.movellan] https://www.pinterest.com/studiomovellan/ [https://www.pinterest.com/studiomovellan/] https://www.linkedin.com/company/studio-movellan [https://www.linkedin.com/company/studio-movellan] https://www.facebook.com/studiomovellan [https://www.facebook.com/studiomovellan] https://x.com/StudioMovellan [https://x.com/StudioMovellan] SCHEDULE A CALL 📞 Learn how Studio Movellan can help your small business with digital marketing! https://calendar.app.google/XpQwxHZXkca8zBvY8 [https://calendar.app.google/XpQwxHZXkca8zBvY8]

108: Rented vs. Owned Real Estate in Digital Marketing

You own your email list, you rent your social media. Today, I want to talk about rented versus owned real estate in the digital marketing space. Rented real estate is your social media. You don't own the platform, you don't own your audience. If all of a sudden Instagram goes down, you have no control over that. However, your email list is owned real estate. So those are people you've cultivated, you've worked with, they've signed up to follow you. SIGN UP FOR THE SUMMARY NEWSLETTER ✉️ https://studiomovellan.myflodesk.com/newsletter [https://studiomovellan.myflodesk.com/newsletter] ACCOUNTABILIBUDDIES MEMBERSHIP 👯‍♀️ https://studiomovellan.com/services/accountabilibuddies [https://studiomovellan.com/services/accountabilibuddies] THE SOCIAL SCHOOL GROUP COACHING 🎓 https://studiomovellan.myflodesk.com/thesocialschool [https://studiomovellan.myflodesk.com/thesocialschool] CONNECT WITH US 🤳 https://www.instagram.com/studiomovellan/ [https://www.instagram.com/studiomovellan/] https://www.tiktok.com/@studio.movellan [https://www.tiktok.com/@studio.movellan] https://www.pinterest.com/studiomovellan/ [https://www.pinterest.com/studiomovellan/] https://www.linkedin.com/company/studio-movellan [https://www.linkedin.com/company/studio-movellan] https://www.facebook.com/studiomovellan [https://www.facebook.com/studiomovellan] https://x.com/StudioMovellan [https://x.com/StudioMovellan] SCHEDULE A CALL 📞 Learn how Studio Movellan can help your small business with digital marketing! https://calendar.app.google/XpQwxHZXkca8zBvY8 [https://calendar.app.google/XpQwxHZXkca8zBvY8]

107: Should you pay to play?

I was recently invited to be a guest on a podcast (which shall remain nameless), and when I expressed interest, I was sent a calendar scheduling link and a credit card form to fill out to pay $200 for my participation. Which brought up the question, should you pay to play? SIGN UP FOR THE SUMMARY NEWSLETTER ✉️ https://studiomovellan.myflodesk.com/newsletter [https://studiomovellan.myflodesk.com/newsletter] ACCOUNTABILIBUDDIES MEMBERSHIP 👯‍♀️ https://studiomovellan.com/services/accountabilibuddies [https://studiomovellan.com/services/accountabilibuddies] THE SOCIAL SCHOOL GROUP COACHING 🎓 https://studiomovellan.myflodesk.com/thesocialschool [https://studiomovellan.myflodesk.com/thesocialschool] CONNECT WITH US 🤳 https://www.instagram.com/studiomovellan/ [https://www.instagram.com/studiomovellan/] https://www.tiktok.com/@studio.movellan [https://www.tiktok.com/@studio.movellan] https://www.pinterest.com/studiomovellan/ [https://www.pinterest.com/studiomovellan/] https://www.linkedin.com/company/studio-movellan [https://www.linkedin.com/company/studio-movellan] https://www.facebook.com/studiomovellan [https://www.facebook.com/studiomovellan] https://x.com/StudioMovellan [https://x.com/StudioMovellan] SCHEDULE A CALL 📞 Learn how Studio Movellan can help your small business with digital marketing! https://calendar.app.google/XpQwxHZXkca8zBvY8 [https://calendar.app.google/XpQwxHZXkca8zBvY8]

106: Removing Barriers

This week, I've been thinking about removing barriers in business, both psychological and physical. The idea is to create the path of least resistance. Recognizing and addressing these barriers can improve consistency and efficacy in digital marketing efforts. EPISODE RESOURCES https://www.linkedin.com/company/relatablenonprofit/ [https://www.linkedin.com/company/relatablenonprofit/] SIGN UP FOR THE SUMMARY NEWSLETTER ✉️ https://studiomovellan.myflodesk.com/newsletter [https://studiomovellan.myflodesk.com/newsletter] ACCOUNTABILIBUDDIES MEMBERSHIP 👯‍♀️ https://studiomovellan.com/services/accountabilibuddies [https://studiomovellan.com/services/accountabilibuddies] THE SOCIAL SCHOOL GROUP COACHING 🎓 https://studiomovellan.myflodesk.com/thesocialschool [https://studiomovellan.myflodesk.com/thesocialschool] CONNECT WITH US 🤳 https://www.instagram.com/studiomovellan/ [https://www.instagram.com/studiomovellan/] https://www.tiktok.com/@studio.movellan [https://www.tiktok.com/@studio.movellan] https://www.pinterest.com/studiomovellan/ [https://www.pinterest.com/studiomovellan/] https://www.linkedin.com/company/studio-movellan [https://www.linkedin.com/company/studio-movellan] https://www.facebook.com/studiomovellan [https://www.facebook.com/studiomovellan] https://x.com/StudioMovellan [https://x.com/StudioMovellan] SCHEDULE A CALL 📞 Learn how Studio Movellan can help your small business with digital marketing! https://calendar.app.google/XpQwxHZXkca8zBvY8 [https://calendar.app.google/XpQwxHZXkca8zBvY8]