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My Edge Podcast

Podcast de AMA Houston

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The My Edge podcast is a production of AMA Houston designed to provide marketers with opportunities to engage with the Houston marketing community as well as connect with top thought leaders from across the nation.

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27 episodios

Portada del episodio Marketing & Community Outreach through Podcasts w/ Sarah Smith

Marketing & Community Outreach through Podcasts w/ Sarah Smith

Sarah Smith, Co-Founder and CEO of Speakerbox Media, joins us this week to talk about all things podcasting. As Houston’s first full-service podcasting agency and the producer of the My Edge podcast, Speakerbox Media helps businesses grow communities and drive engagements through high-quality podcasting tools that adapt to any budget. Sarah breaks down the essentials of podcast marketing and the types of businesses that can benefit from taking advantage of this form of media. From improving SEO to reaching outside of the normal barriers of traditional marketing content, podcasting can be a vital addition to any company looking to step away from the barriers of location to have authentic conversations with clients and peers. While the barriers of technology and wariness to try something new can make podcasting seem daunting, Sarah has great information on how to best take advantage of the opportunities this media can provide and the potential each of us have to become masterful podcast marketers.

8 de dic de 2021 - 40 min
Portada del episodio How to Combine Marketing and Leadership w/ Aaron Templer

How to Combine Marketing and Leadership w/ Aaron Templer

Aaron Templer, founder of Three Over Four marketing agency and author of Leading in a Social World, joins us this week to discuss social media marketing and the intersection of marketing and leadership. While Three Over Four focuses on bias-free marketing and branding strategies, Aaron’s book, Leading in a Social World, breaks down the science and data around engaging in social media and generating value in social media content. Aaron believes that marketers have so much bias built up around the data they’re given and strives to challenge marketers to take advantage of social spaces from a leadership perspective. Using multiple studies and marketing examples, Aaron’s book draws new conclusions around social disconnection, leadership ideologies, and influential content marketing. In our conversation with him, Aaron sheds new light on how marketing affects our brains and how to engage with consumers on a scientific level.

8 de dic de 2021 - 43 min
Portada del episodio How to Win A Crystal Award with Erika Waters

How to Win A Crystal Award with Erika Waters

Erika Waters returns to the My Edge podcast to talk about this year’s Crystal Awards. As a multi-time Crystal Award winner, Erika shares her insights on crafting a solid entry, understanding the judges’ point of view, and emphasizing the link between your objectives and your results. The Crystal Awards, an AMA Houston awards program, aims to recognize top marketers in the Houston area based on the results of recent campaigns. Evaluated by high-profile judges and narrowed down from hundreds of entries, 90 awards are given out each year among several key categories. While 2020 proved to be a difficult year for many, the 2021 Crystal Awards hopes to be one of the first in-person awards opportunities during the pandemic, with implemented safety guidelines, limited capacity, and virtual live stream options.

18 de feb de 2021 - 37 min
Soy muy de podcasts. Mientras hago la cama, mientras recojo la casa, mientras trabajo… Y en Podimo encuentro podcast que me encantan. De emprendimiento, de salid, de humor… De lo que quiera! Estoy encantada 👍
Soy muy de podcasts. Mientras hago la cama, mientras recojo la casa, mientras trabajo… Y en Podimo encuentro podcast que me encantan. De emprendimiento, de salid, de humor… De lo que quiera! Estoy encantada 👍
MI TOC es feliz, que maravilla. Ordenador, limpio, sugerencias de categorías nuevas a explorar!!!
Me suscribi con los 14 días de prueba para escuchar el Podcast de Misterios Cotidianos, pero al final me quedo mas tiempo porque hacia tiempo que no me reía tanto. Tiene Podcast muy buenos y la aplicación funciona bien.
App ligera, eficiente, encuentras rápido tus podcast favoritos. Diseño sencillo y bonito. me gustó.
contenidos frescos e inteligentes
La App va francamente bien y el precio me parece muy justo para pagar a gente que nos da horas y horas de contenido. Espero poder seguir usándola asiduamente.

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