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Not Your Marketer: News about Marketing, Business and Marketing

Podcast de Alberto Lempira

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Hi, I'm your host Alberto Lempira; I talk about the latest news and trends on marketing, business, and tech. Interesting experts will occasionally join me to discuss popular topics on advertising, communication, martech, digital marketing, and more. New episodes weekly. 🎙 @notyourmarketer on Twitter, Instagram, LinkedIn, and YouTube www.notyourmarketer.com 👨🏻‍💻 @albertolempira on any social network www.albertolempira.com

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25 episodios

Portada del episodio E23: iOS Privacy, Metaverse and Patagonia

E23: iOS Privacy, Metaverse and Patagonia

A comeback episode packed with news Subscribe, Review, and Share if you like! 🗞HEADLINES 👉 Meta and TikTok workaround iOS privacy features. Sources: KrauseFX 👉 AmericanEagle trying to get through Gen-Z on Roblox. Sources: Digiday 👉 Dubai setting the record straight for Crypto projects' marketing strategies. Sources: Cryptodaily 👉 Netflix's Advertising costs and what to expect. Sources: MorningBrew 👉 Queen Elizabeth II funeral AKA: The day marketing stopped in the UK. Sources: The Drum 👉 Patagonia's founder quits his right for the company's profits. Sources: Marketing Week IF YOU LIKED THE SHOW, DON'T FORGET TO SUBSCRIBE, COMMENT, AND REVIEW IT ON YOUR FAVORITE PODCAST PLATFORM. ⚠️ Comments, suggestions, and ideas are more than welcome ⚠️ 🎙 @notyourmarketer on Twitter, Instagram, and YouTube https://notyourmarketer.com 👨🏻‍💻 @albertolempira on any social network https://albertolempira.com 🔊 Music & Sound arrangement by @dosdosmusic

19 de sep de 2022 - 30 min
Portada del episodio Metaverse, NFTs, and Virtual lands

Metaverse, NFTs, and Virtual lands

Episode recorded live on Jan 21st, 2022. Cool news, from Twitter and Meta, to Microsoft and Tony's Chocolonely. Subscribe, Review, and Share if you like! HEADLINES Twitter allows Twitter Blue subscribers on iOS to use NFTs as Profile Pic. Sources: Twitter [https://help.twitter.com/en/using-twitter/twitter-blue-labs#nft] Crypto.com got hacked. But they reimbursed their customers right away. Sources: Decrypt [https://decrypt.co/90786/crypto-com-confirms-exchange-lost-nearly-34m-hackers] Meta wants you to mint and exchange NFTs on Facebook and Instagram. Sources: FinancialTimes [https://www.ft.com/content/2745d50b-36e4-4c0a-abe0-e93f035b0628] Tony's Chocolonely wants you to eat less chocolate. Sources: The Drum [https://www.thedrum.com/news/2022/01/17/tony-s-chocolonely-wants-you-eat-less-it] Amazon fires once more to the retail industry with Amazon Style. A fashion retail store. Sources: Geekwire [https://www.geekwire.com/2022/amazon-to-try-another-tech-infused-retail-concept-with-amazon-style-its-first-physical-fashion-store/] Nike and Gucci managed to create great experiences in the Metaverse. Sources: Nike [https://news.nike.com/news/five-things-to-know-roblox] & Roblox [https://blog.roblox.com/2021/05/gucci-garden-experience/] Microsoft acquires Activision Blizzard in the most expensive acquisition for the company yet. Sources: Morning Brew [https://www.morningbrew.com/daily/stories/gaming-microsoft-activision-blizzard-70-billion] Wunderman Thompson gets into the metaverse on the CES. Sources: Morning Brew [https://www.morningbrew.com/marketing/stories/2022/01/10/wunderman-thompson-debuted-its-metaverse-at-ces] IF YOU LIKED THE SHOW, DON'T FORGET TO SUBSCRIBE, COMMENT, AND REVIEW ON YOUR FAVORITE PODCAST PLATFORM. ⚠️ Comments, suggestions, and ideas are more than welcome ⚠️ 🎙 @notyourmarketer on Twitter, Instagram, and YouTube https://notyourmarketer.com [https://notyourmarketer.com/] 👨🏻‍💻 @albertolempira on any social network https://albertolempira.com [https://albertolempira.com/] 🔊 Music & Sound arrangement by @dosdosmusic [https://www.instagram.com/dosdosmusic/]

21 de ene de 2022 - 34 min
Portada del episodio From Meta to Peloton

From Meta to Peloton

Episode recorded live on Dec 20th, 2021. A jam-packed episode with news from Peloton, Meta (Metaverse included), Oreo and more. Subscribe, Review, and Share if you like! HEADLINES * Peloton's "He's alive" campaign backfires, and now everybody is confused.  Sources: MarketingDive [https://www.marketingdive.com/news/peloton-spins-and-just-like-that-twist-into-ad-drawing-3m-views/611398/] * Bombay Sapphire makes stopping at the window displays cool again. Sources: MarketingDive [https://www.marketingdive.com/news/bombay-sapphire-holiday-windows-bolster-downtown-ny/611399/?utm_source=referral&utm_medium=notyourmarketer&utm_campaign=s02e05] & MorningBrew [https://www.morningbrew.com/marketing/stories/2021/12/10/the-strategy-behind-bombay-sapphire-s-new-festive-storefronts?utm_source=referral&utm_medium=notyourmarketer&utm_campaign=s02e05] * Meta wants to offer an Ad Platform using less data, and we are loving it. Sources: MarketingWeek [https://www.marketingweek.com/meta-privacy-agenda-push/?utm_source=referral&utm_medium=notyourmarketer&utm_campaign=s02e05] * Meta's portal will understand American Sign Language. Sources: Mashable [https://mashable.com/article/meta-portal-supports-asl-live-interpreting?utm_source=referral&utm_medium=notyourmarketer&utm_campaign=s02e05] * The metaverse will need 1000x the computing power we have right now, according to Intel. Sources: TheNextWeb [https://thenextweb.com/news/intel-metaverse-over-1000?utm_source=referral&utm_medium=notyourmarketer&utm_campaign=s02e05] * Investors are buying holiday presents in the metaverse, and they are not alone. Sources: Morning Brew [https://www.morningbrew.com/daily/stories/crypto-nfts-metaverse-gifts-holiday-season?utm_source=referral&utm_medium=notyourmarketer&utm_campaign=s02e05] * Cookies & Wine: Oreo partners with Barefoot Wine to add that sweet note to your glass of Merlot. Sources: Morning Brew [https://www.morningbrew.com/marketing/stories/2021/12/10/oreo-x-barefoot-wines-is-the-latest-bizarre-brand-mashup?utm_source=referral&utm_medium=notyourmarketer&utm_campaign=s02e05] * Gift Cards are selling like hot, and there are some people still surprised by this. Sources: Retail Brew [https://www.morningbrew.com/retail/stories/2021/12/17/gift-cards-are-more-popular-than-ever-and-that-s-okay-by-retailers?utm_source=referral&utm_medium=notyourmarketer&utm_campaign=s02e05] IF YOU LIKED THE SHOW, DON'T FORGET TO SUBSCRIBE, COMMENT, AND REVIEW ON YOUR FAVORITE PODCAST PLATFORM. ⚠️ Comments, suggestions, and ideas are more than welcome ⚠️ 🎙 @notyourmarketer on Twitter, Instagram, and YouTube https://notyourmarketer.com [https://notyourmarketer.com/] 👨🏻‍💻 @albertolempira on any social network https://albertolempira.com [https://albertolempira.com/] 🔊 Music & Sound arrangement by @dosdosmusic [https://www.instagram.com/dosdosmusic/]

21 de dic de 2021 - 25 min
Portada del episodio Black November

Black November

Episode recorded live on Dec 3rd 2021. Black Friday, Cyber Monday, Twitter's stocks and more. This episode is a news punch to know the latest on Marketing, Business and Tech. Thanks for listening! Subscribe, Review, and Share if you like! HEADLINES * McDonald's new customer satisfaction role. Sources: CNBC [https://www.bbc.com/newshttps://www.cnbc.com/2021/11/28/the-new-job-at-mcdonalds-under-armour-thats-all-about-the-customer-.htmlentertainment-arts-59365019?utm_source=referral&utm_medium=notyourmarketer&utm_campaign=s02e04] * It is not that bad that retail sales have decreased this year's Black Friday. Sources: Forbes [https://www.forbes.com/sites/greatspeculations/2021/12/02/no-really-its-good-that-black-friday-and-cyber-monday-sales-declined-this-year/?sh=1a5bdaf2726e&utm_source=referral&utm_medium=notyourmarketer&utm_campaign=s02e04] * Amazon having its best "Turkey 5", after record Black Friday and Cyber Monday sales. Sources: CNBC [https://www.cnbc.com/2021/11/30/amazon-touts-record-sales-amid-weak-start-to-holiday-shopping-season.html] * 2/3 of Gen Z do not feel it with Black Friday promotions. Sources: Marketing Tech News [https://marketingtechnews.net/news/2021/nov/29/two-thirds-of-gen-z-out-of-touch-with-traditional-black-friday-marketing/] * Trump: The Mastodon. Sources: Mashable [https://mashable.com/article/trump-social-media-mastodon?utm_source=referral&utm_medium=notyourmarketer&utm_campaign=s02e04] * Spotify's Wrapped 2021. Sources: Morning Brew [https://www.morningbrew.com/daily/stories/2021/12/01/spotify-wrapped-but-for-the-entire-world?utm_source=referral&utm_medium=notyourmarketer&utm_campaign=s02e04] IF YOU LIKED THE SHOW, DON'T FORGET TO SUBSCRIBE, COMMENT, AND REVIEW ON YOUR FAVORITE PODCAST PLATFORM. ⚠️ Comments, suggestions, and ideas are more than welcome ⚠️ 🎙 @notyourmarketer on Twitter, Instagram, and YouTube https://notyourmarketer.com [https://notyourmarketer.com/] 👨🏻‍💻 @albertolempira on any social network https://albertolempira.com [https://albertolempira.com/] 🔊 Music & Sound arrangement by @dosdosmusic [https://www.instagram.com/dosdosmusic/]

4 de dic de 2021 - 19 min
Soy muy de podcasts. Mientras hago la cama, mientras recojo la casa, mientras trabajo… Y en Podimo encuentro podcast que me encantan. De emprendimiento, de salid, de humor… De lo que quiera! Estoy encantada 👍
Soy muy de podcasts. Mientras hago la cama, mientras recojo la casa, mientras trabajo… Y en Podimo encuentro podcast que me encantan. De emprendimiento, de salid, de humor… De lo que quiera! Estoy encantada 👍
MI TOC es feliz, que maravilla. Ordenador, limpio, sugerencias de categorías nuevas a explorar!!!
Me suscribi con los 14 días de prueba para escuchar el Podcast de Misterios Cotidianos, pero al final me quedo mas tiempo porque hacia tiempo que no me reía tanto. Tiene Podcast muy buenos y la aplicación funciona bien.
App ligera, eficiente, encuentras rápido tus podcast favoritos. Diseño sencillo y bonito. me gustó.
contenidos frescos e inteligentes
La App va francamente bien y el precio me parece muy justo para pagar a gente que nos da horas y horas de contenido. Espero poder seguir usándola asiduamente.

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