On the Rox

How AI is impacting strategy at The Times & Sunday Times

AI is changing what the Times and The Sunday Times publishes, and why. Elyse Popplewell, Director of Audience, shares what that looks like in practice – and how PRs can stay a step ahead.  Host : Alessia Horwich @lessybella Guest : Elyse Popplewell @ElysePopplewell

How to pitch around the budget to the Telegraph Live Blog

Don't wait until budget day to pitch to Chris Price, Markets Editor at The Telegraph. In this episode, he explains why the real opportunity for PRs is actually in the run-up to the big day, the financial topics his readers actually care about, and how concise, analytical insight makes the cut when time is tight. Host : Alessia Horwich @lessybella Guest : Chris Price @TheChrisPrice For more from us, follow @RoxhillMedia across all socials.

How to pitch to FT Globetrotter

What does the traveller who has “been everywhere and done everything” want to read about? Hint: it’s not National Pizza Day. We went behind the scenes of FT Globetrotter, the Financial Times’ city travel section, with Niki Blasina, Deputy Editor. She let us in on what makes a winning pitch and the regular features PRs should be pitching for. Host : Alessia Horwich @lessybella Guest : Niki Blasina @nikiblasina For more from us, follow @RoxhillMedia across all socials.

Why PRs should pitch to trade publications

Still prioritising consumer media over trade titles? Eve Maddock Jones, former editor of Investment Week, explains why trade publications can be a more powerful platform – from reaching knowledgeable readers to valuing specialist voices and finding more nuanced angles. Host : Alessia Horwich @lessybella Guest : Eve Maddock-Jones @evemaddj For more from us, follow @RoxhillMedia across all socials.

How to pitch books to Good Housekeeping

How do books earn a place in Good Housekeeping? Joanna Finney, Books Director, lifts the lid. She shares the genres GH readers love, takes us behind the scenes of the regular monthly slots, and explains why sincere recommendations make the strongest pitches. Host : Alessia Horwich @lessybella Guest : Joanna Finney @jofinney77 For more from us, follow @RoxhillMedia across all socials.