Side Hustle Suitcase

3 Prompts That Make Claude Work Inside Your Kit Account

You've probably used AI to write emails before — type a prompt, copy the output, paste it into Kit, tweak it, send it. That works. But it has a ceiling, because the AI is working blind. The new Kit + Claude MCP integration changes that. Claude can now see your broadcasts, your click data, your subscriber list, your tags — and act on all of it directly inside your Kit account. No copying. No pasting. No guessing. In this episode I'm sharing three prompts that go way beyond "write my next email" and show you what this integration is actually capable of: ⚡ Prompt 1: Analyze your last 10 broadcasts and tell you exactly what's working — and what isn't 🏷️ Prompt 2: Find everyone who clicked your offers but didn't buy, tag them automatically, and start a targeted follow-up 📈 Prompt 3: Discover your highest-clicked topics and build a full email sequence around them — in your voice, ready to go in Kit This is the kind of thing that used to require complex automations or hours of manual work. Now it's one conversation.

How to Change-Proof Your Business Before the Next Algorithm Update Hits

Google just changed search again. YouTube is rolling out "Ask YouTube." And if history tells us anything — this won't be the last time. The only thing we know for certain in social media and digital marketing is change. The question isn't whether things will shift — it's whether your business is built to handle it when they do. In this episode of the Side Hustle Suitcase, I'm breaking down two things every creator and side hustler needs to do right now to change-proof their business: ✅ Diversify your revenue streams — the right way (without chasing every shiny object) ✅ Build your email list — the one asset no algorithm can take from you I'll also share why I've been digging into digital products like ebooks and paid newsletters, and why owning what you sell is more important than ever. If you've been leaning too hard on Google traffic, YouTube views, or any single platform for your income — this episode is for you. 🔗 Join the On The Way Community: Get real support from creators and entrepreneurs who are building alongside you. Honest feedback, shared knowledge, and steady progress — one step at a time. 👉 https://www.onthewaycommunity.com/ [https://www.onthewaycommunity.com/]

Don’t Get Hacked: How to Protect Your Facebook Page Before It’s Too Late

After two friends lost their Facebook pages to phishing scams in the same week, I knew we had to talk about it. These scams are getting more convincing, especially the fake Meta Business Suite “partner request” attacks that can look almost real. In this episode, I’ll walk through what the scam looks like, the red flags to watch for, why your personal profile is the master key to everything you own on Facebook, and the simple security steps you need to take right now. Because if your page, group, or audience disappears overnight, it’s not just annoying. It can put your whole side hustle or business at risk.

Customize Your Facebook Group Profile to Market Your Side Hustle

Did you know Facebook lets you set a completely different bio and cover photo for every single group you're a member of? Most people have no idea this feature even exists, I didn't until this week. In this episode of Side Hustle Suitcase, I break down how to turn your group profile into a targeted marketing tool that works around the clock without spamming, pitching, or breaking group rules. I'll share how I've used genuine participation, not self-promotiom, to land real clients from Facebook groups, and exactly how I'm now using customized profiles to quietly drive traffic to my offers in every community I'm part of. Simple, free, and effective. Let's unpack it. Let's Connect www.paulgowder.com/levelup

How I Track Which Marketing Channel Is Actually Working (No GA4 Required)

Are you sharing links that look like they were generated by a robot? Long, ugly URLs are killing your click-through rates — and most people don't even realize it. In this episode of the Side Hustle Suitcase, I'm breaking down exactly how I use a free WordPress plugin called Pretty Links to fix that problem AND track which of my marketing channels is actually sending me traffic. In this episode you'll learn: * What Pretty Links is and how it works on your own domain * How to turn any long, messy URL into something short, clean, and memorable * How to use multiple Pretty Links for the same destination to track Facebook, your podcast, live video, and more — without touching GA4 * The "poor man's UTM tracking" method that takes minutes to set up This is the exact strategy I used on my site powwows.com — instead of sending people to a complicated landing page URL, I send them to powwows.com/powwows-near-me. Easy to say, easy to remember, easy to type. 🔗 Grab Pretty Links + all my recommended tools: 👉 paulgowder.com/recommended-tools 📧 Want to know how I grew my email list to over 100,000 subscribers? 👉 paulgowder.com/emailtools