Pipeline

Recognizing Audience Shifts, Winners and Losers

This edition of Pipeline (E3-S1) Glenis and Dave discuss audience shifts over the last 20 years that resulted in winners and losers and what businesses can learn from these examples. Check out wavereps.com [http://wavereps.com] for more information about Wave, and youtube.com/wavereps [http://youtube.com/wavereps] and/or linkedin.com/company/wavereps [http://linkedin.com/company/wavereps] to see some examples of video content. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.gtmpipeline.com/subscribe [https://www.gtmpipeline.com/subscribe?utm_medium=podcast&utm_campaign=CTA_2]

The greatest customer story ever told, and influencer marketing for the win

This edition of Pipeline (E2-S1) Glenis and David discuss three epic stories that highlight how other people can be more effective at selling a brand than the brand itself. We start with the famous Nordstrom Tire Story told for 40 years, the Ocean Spray Skateboarder and the Movie Air. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.gtmpipeline.com/subscribe [https://www.gtmpipeline.com/subscribe?utm_medium=podcast&utm_campaign=CTA_2]

GTM Pipeline: Unlock Social Media Growth Before It Costs You

This episode of GTM Pipeline: Why B2B companies should produce relevant, audience-focused video content on LinkedIn, to engage their target market. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.gtmpipeline.com/subscribe [https://www.gtmpipeline.com/subscribe?utm_medium=podcast&utm_campaign=CTA_2]