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Purposeful Online Marketing

Podcast de Amanda Rosen

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A podcast for small business owners and solopreneurs who want to learn the essentials of online marketing so they can promote their business effectively and authentically without wasting time, money or energy.

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26 episodios

Portada del episodio A new way to think about buyer personas

A new way to think about buyer personas

Unpopular marketing opinion? Too much time is spent worrying about the details of a buyer persona or ideal client avatar when there are really just 3 things to work out.   The idea of having a buyer persona - aka, a description of the person / market / audience you're trying to reach with your content - is 100% good. Don't get me wrong. But the approach where you get so detailed as to figure out what keeps them up at night or what they ate as a snack yesterday is a bit much. Unless, of course, you sell mattresses or snacks!   These 3 key parts of a buyer persona are the focus of this week's episode, with a little twist added. Because, in my opinion, the number 1 thing most often missing from these conversations about buyer personas and ideal client avatars is how that information translates to helping you create actual copy or content.   In other words, how do you go from "okay, I know who I want as my ideal client / customer" to "and I know exactly what content or copy to create to find them, help them understand what I do and why they should care and then ultimately convert them into a client or customer."   THAT is *really* what this episode is all about.   It's a long one, but worth it!   During the episode, I show you how to connect these two things - the buyer persona and the copy/content you create to market your business - with a few exercises. But if you want to shortcut the process, you may want to grab my Marketing Strategy Generator. Check it out here - https://createinspireconvert.com/marketinggenerator [https://createinspireconvert.com/marketinggenerator]

29 de abr de 2024 - 36 min
Portada del episodio Unglamorous Marketing: Create Your 2024 Online Marketing Plan

Unglamorous Marketing: Create Your 2024 Online Marketing Plan

Hot take: a lot of the things that make online marketing successful are not exactly the most glamorous. But they DO make the fun parts of marketing, well, more fun… because they usually provide the function, purpose and mode of efficiency.   This week’s episode will help you understand what an online marketing plan is, why you need one, and the function it serves in your overall business strategy. The short version is - an online marketing plan helps you avoid shiny object syndrome (aka chasing after tons of distractions) and overwhelm by keeping your decisions and actions focused on a handful of marketing goals that are directly tied to your business growth goals.   Want to get immediate access to a marketing plan template + workshop showing you how to customize it for your business? You can purchase the 2024 Marketing Plan Workshop

31 de ene de 2024 - 21 min
Soy muy de podcasts. Mientras hago la cama, mientras recojo la casa, mientras trabajo… Y en Podimo encuentro podcast que me encantan. De emprendimiento, de salid, de humor… De lo que quiera! Estoy encantada 👍
Soy muy de podcasts. Mientras hago la cama, mientras recojo la casa, mientras trabajo… Y en Podimo encuentro podcast que me encantan. De emprendimiento, de salid, de humor… De lo que quiera! Estoy encantada 👍
MI TOC es feliz, que maravilla. Ordenador, limpio, sugerencias de categorías nuevas a explorar!!!
Me suscribi con los 14 días de prueba para escuchar el Podcast de Misterios Cotidianos, pero al final me quedo mas tiempo porque hacia tiempo que no me reía tanto. Tiene Podcast muy buenos y la aplicación funciona bien.
App ligera, eficiente, encuentras rápido tus podcast favoritos. Diseño sencillo y bonito. me gustó.
contenidos frescos e inteligentes
La App va francamente bien y el precio me parece muy justo para pagar a gente que nos da horas y horas de contenido. Espero poder seguir usándola asiduamente.

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