Rooted in New Mexico: Leadership, Community, and Growth with Bert Parnall

Building Success with the 5 T’s: Culture, Clients, and Continuous Growth

In this inspiring episode, Stacy Sacco — Community Connector; Entrepreneurship Ecosystem & Community Development in New Mexico — sits down with Bert Parnall, founder of Parnall Law Firm, to explore how deeply rooted values can build lasting success. Bert discusses the "5 T’s" that define his firm's culture — Teamwork, Talent, Truth, Tenacity, and Triumph — and why living these values every day drives client satisfaction, employee engagement, and business growth. He also shares the origin of the Hurt Call Bert brand, the firm's "symphony of media" marketing strategy, and how a culture of continuous improvement keeps the team motivated and growing. With over 35 years of experience in marketing, sales, and community development, Stacy brings sharp, real-world insights to this thoughtful conversation about leadership, values-based growth, and helping New Mexicans thrive. Special thanks to Moji Cinema for joining us and producing this episode. Learn more about Bert Parnall and Parnall Law Firm at https://www.hurtcallbert.com/ [https://www.hurtcallbert.com/]