She's The BOSS. The Business Podcast for Holistic Nutritionists.

The Four Tendencies: The Framework That Made Me a Better Practitioner, Coach and Seller

You can have the smartest nutrition protocol in the world and still watch clients stall, ghost, or “fall off” between sessions. That’s not a meal plan problem. It’s a psychology problem, and once you see it, you can’t unsee it. We’re diving into Gretchen Rubin’s Four Tendencies and how they explain the way people respond to expectations: outer expectations from other people and inner expectations we place on ourselves. I walk you through each tendency with a practical coaching lens so you can spot what’s really happening when a client seems “unmotivated” or “resistant.” Upholders often need permission to be imperfect so life doesn’t break their momentum. Questioners need the why, the research, and the mechanism so they can commit without feeling sold. Rebels need freedom, options, and identity-based language instead of rigid rules. Obligers, the most common group, need external accountability and community support or they’ll struggle even when they want the goal badly. Then we take it beyond client results and into business: how your own tendency affects consistency, content creation, and self-set deadlines, plus how to use this framework in an ethical way to improve sales and marketing. You’ll leave with clearer client communication, better coaching systems, and a simple way to close the behavior gap that keeps great nutrition practices from becoming truly great. If this helps you, subscribe, share it with a fellow nutritionist, and leave a quick review so more coaches can stop guessing and start coaching the whole person. Sales Confidence begins here! [https://access.leighmcswan.com/sales-confidence/] The 4 Tendencies Quiz [https://gretchenrubin.com/quiz/the-four-tendencies-quiz/] Connect with me on Instagram [https://www.instagram.com/leighmcswan_]!   Check out my website here [https://leighmcswan.com/].

Feel It to Free It: The Real Reason High-Functioning Women Stay Stuck, With EMDR Therapist Lilly Gonoratsky

Trauma doesn’t just live in the past, it shows up in your body, your relationships, and even the way you run your business. I’m joined by Lilly Gonoratsky, a licensed counseling therapist and EMDR therapist with a master’s in clinical health psychology, to talk about what real healing can look like when therapy is collaborative, flexible, and built around the actual human in front of you. We start with the leap from agency and group clinic work into private practice, including the parts nobody teaches therapists in school: marketing yourself, finding your niche, and pushing through imposter syndrome. Lily explains why autonomy matters so much in client care, especially when you want to blend modalities like holistic trauma care, somatic work, and EMDR instead of staying locked inside a scripted model. Then we go deeper into addiction and recovery. We talk about the roots that often sit underneath substance use and behavioral addictions, from childhood trauma and neglect to the everyday pain people don’t know how to name. Lily shares practical ways to prevent avoidance from turning into a spiral: bring the struggle into the light, reduce shame, and build nervous system capacity to feel discomfort without running from it. Finally, Lily breaks down EMDR therapy in plain English: what bilateral stimulation is, why it can help the brain reprocess distressing memories, and how many people can benefit even if they can explain the “why” logically but still feel stuck emotionally. If you’ve ever worried you’re “too much,” caught in people pleasing, or carrying labels that aren’t yours, this conversation offers a grounded path forward. If this resonated, subscribe, share it with a friend who needs it, and leave a five-star review to help more women find the show. Take Advantage of Lilly's 8-session offer [https://beyondrootscounselling.janeapp.com/#/staff_member/1/treatment/10] Learn more about Beyond Roots Counselling [https://beyondrootscounselling.com/] Connect with Lilly on Instagram and see her in action!  [https://www.instagram.com/therapywithlilly/] Lilly's fave business book- grab it here [https://amzn.to/4nCgYDS] Connect with me on Instagram [https://www.instagram.com/leighmcswan_]!   Check out my website here [https://leighmcswan.com/].

Death Threats, Viral Hate, & A YouTube Paycheck: What Happens When You Disrupt Your Own Identity

A single, off-the-cuff YouTube video can change your life, but not always in the way you expect. We tell the true story of a nutrition creator who pivoted from a vegan, plant-based identity to a paleo message and watched the internet react in real time. What started as a simple attempt to answer repeated questions turned into overnight virality, intense backlash, and a hard lesson about what it costs to evolve in public. We get honest about the messy middle of a personal brand pivot: building a platform slowly through Instagram, email marketing, and YouTube content strategy, then suddenly dealing with a flood of comments, emails, and harassment when the algorithm decides to amplify you. We also talk about creator mental health and online safety, including why boundaries like blocking, disabling comments, and stepping away from social media are not weakness, they are self-preservation. If you have ever feared posting your real opinion, switching niches, or telling a story that breaks your old identity, you will recognize the emotional whiplash. Then we zoom out to the surprising business takeaway. Disruption can be brutal, but it can also be clarifying: the right audience starts to arrive, your message gets sharper, and your work can grow financially when you stop performing who you used to be. We unpack the idea that a little healthy pushback is sometimes a sign you are finally speaking with conviction, and that losing the wrong followers can create space for ideal clients and students. Subscribe for more real conversations about identity shifts, authenticity, and building a sustainable business online, and if this hit home, share it with a friend and leave a review. What part of your old identity are you ready to let go of? Connect with me on Instagram [https://www.instagram.com/leighmcswan_]!   Check out my website here [https://leighmcswan.com/].

Why the Women Who Scale the Fastest Aren't Working Harder, They're Healing Smarter | Sarah Lambert

If you’re doing “everything right” and your business still feels hard, it may not be a strategy issue at all. It may be your nervous system pushing the brakes while your goals push the gas. I sit down with high performance business and leadership coach Sarah Lambert to unpack what nervous system led leadership actually looks like in real life, especially for ambitious women building online businesses while protecting their health and family time.  We get honest about the invisible ceiling that shows up when you start outgrowing your environment, raising your income goals, or stepping into bigger visibility. Sarah explains why “you are the strategy,” how subconscious beliefs can quietly block scaling, and simple journaling tools that surface what your body is afraid will happen if you succeed. We also talk about why bro marketing burns women out, how cycle aware planning supports consistent content creation, and what it means to sell from embodiment instead of pressure or performative hype.  Then we go forward looking: how AI can help you save time without muddying your voice, why community is becoming the real competitive edge, and why high ticket support is less about more information and more about someone reflecting your blind spots back to you fast. If you want aligned growth, better boundaries, and a business that feels as good behind the scenes as it looks on Instagram, this conversation is for you. Subscribe, share this with a founder friend, and leave a review with the biggest takeaway you’re putting into action. Get into Sarah's inner world, her Instagram [https://www.instagram.com/thesarahlambert/] is pure fire and you'll love it!  Journal Prompts:  * I believe that I am_________ (view on who I am as a person) * The world is____________ (views on the world) * Deepest fear inventory- 25 reasons I actually don’t want this big goal  For moving beyond your limiting narrative: * Who am I without that trauma? Who am I without that experience/story?  Connect with me on Instagram [https://www.instagram.com/leighmcswan_]!   Check out my website here [https://leighmcswan.com/].

Ethical Sales For Nutritionists Who Hate Selling

Sales is the asset nobody wants to talk about, until the numbers force the conversation. After a scroll through an Instagram clip with high-level entrepreneurs calling out sales as the key business skill, we bring it home for holistic nutritionists: if selling feels like something that “happens to you,” you are leaving your impact to chance. We unpack why the word sales can trigger a visceral, icky reaction, especially for practitioners who care deeply about ethics and outcomes. Then we offer a reframe that changes everything: real sales is leadership. It is the ability to hold a clear, confident conversation, stay certain about who you help, and guide the right person toward a decision. No fake urgency. No manipulation. No bro tactics. Just clarity, courage, and service. We also go straight to the uncomfortable layer underneath avoidance. For many of us, “I don’t want to be pushy” is really fear of rejection, fear of hearing “no,” or fear that a price objection says something about our worth. When we stop hiding from that and build actual sales skills, we get more than revenue. We get predictable income, better-fit clients, stronger boundaries, and the confidence to charge what we want and grow beyond a one-on-one practice. If you feel a ping of discomfort while listening, take it as a signal that something needs to change. Subscribe for more practical business leadership for nutritionists, share this with a practitioner friend who hates selling, and leave a review so more people can find the show. Sales Confidence [https://access.leighmcswan.com/sales-confidence/]kicked off yesterday, watch the replay and join us for the next 3 weeks of live calls!  Connect with me on Instagram [https://www.instagram.com/leighmcswan_]!   Check out my website here [https://leighmcswan.com/].