The Circle of Trust

Engineering a Modern Injury Law Firm

Episode 43 In this episode of the Circle of Trust Podcast, hosted by law firm CMO Keith Dyer and powered by LEXGRO, Keith interviews Louisiana injury and accident lawyer Loyd Bourgeois about his path from civil and environmental engineering to law, including early environmental work and post–Hurricane Katrina litigation. Lloyd explains how helping his cousin with brain cancer fight an insurance company for disability benefits shifted his career and led him to start his own firm around 2010 with a lifestyle-first plan focused on family. He describes later accelerating growth by implementing EOS with an outside implementer, expanding marketing through blogging, video, LinkedIn, SEO, social media, and community sponsorships, and leveraging tech to serve clients broadly through COVID.

Scaling PI Firms with Smarter Lead Gen

Episode 42 In this episode of The Circle of Trust Podcast, hosted by law firm CMO Keith Dyer and powered by LEXGRO, Keith speaks with Anthony Bux of Sanguine Strategic Advisors about lead generation and scalable growth for law firms. Anthony shares his 20-year journey in legal marketing, including helping build an early legal lead generation agency, later operating a national consumer law firm buying 35,000–40,000 leads per month, and launching Sanguine in 2019 to rigorously vet and test solution providers for attorneys. They discuss rising cost-per-acquisition in many markets, the importance of diversifying marketing channels, and how poor intake systems can undermine lead performance and create misattribution. Anthony also highlights other vetted services Sanguine provides, including policy limit investigation, medical record retrieval, nearshore staffing, preventative health programs, and AI tools focused on intake efficiency, while emphasizing digital fundamentals like websites, PPC, SEO, and Google reviews.

Balancing a Law Career and Parenthood

Episode 41 In this episode of The Circle of Trust Podcast, hosted by law firm CMO Keith Dyer and powered by LEXGRO, Keith interviews Matthew Korn, an employment class action litigator at Fisher Phillips in Columbia, South Carolina. Matt shares his path from a small-town upbringing near Rochester, New York, to Providence College, law school at GW and Georgetown, and early litigation experience at the U.S. Department of Labor before joining Fisher Phillips, including a brief in-house stint at an operational gold mine. He explains why employment law fits his strengths and how he grows his practice through relationship-based networking, industry specialization, referrals, and consistent outreach. Matt also introduces Dad Esque, a free online community for lawyer dads focused on reducing isolation, sharing practical support, and building connections, including Zoom meetups and an upcoming virtual summit.

Marketing Savvy for Patent Law Excellence

Episode 40 In this episode of the Circle of Trust Podcast, hosted by law firm CMO Keith Dyer and powered by LEXGRO, Keith speaks with Dan Thompson, a patent and trademark attorney in Akron, Ohio, about his path from chemistry to patent law and the benefits of studying and living in different parts of the U.S. Dan explains how his firm, Emerson, Thomson Bennett, grew initially through a strong rainmaker and why the team is now focused on firm-level marketing as founders approach retirement. They discuss how IP marketing differs from personal injury marketing, the challenge of reaching the right decision makers, and the importance of building familiarity and trust through consistent branding. Dan shares strategies, including LinkedIn, public speaking at technology conferences, and community involvement, and both highlight the growing need to use AI in business.

The Power of Client Referrals

Episode 39 In this episode of the Circle of Trust Podcast, hosted by law firm CMO Keith Dyer and powered by LEXGRO, Keith interviews New York personal injury and employment discrimination attorney Mark Shirian about building his firm since launching it on August 17, 2016, with $15,000 and zero clients. Mark explains how early encouragement led him into personal injury, while an initial sexual harassment matter drew him into discrimination work, and why owning a firm felt like true security and freedom. He shares growth challenges, including delegating, hiring, and building technology and deadline-driven infrastructure, plus balancing legal work with business development and cash flow. Mark details client acquisition through court networking, attorney referrals, client satisfaction, press and Instagram, Google Local Service Ads, local community events, and creating content for emerging AI-driven search.