The Distilled Brand Podcast

S2 E2 Brand Identity with Lisa Furze

When it comes to branding the first thing many people think about is colors, fonts, and logos. And while those things are important to creating your visual brand, a lot more goes into it than selecting your color palette. Lisa Furze is a brand consultant & designer. She helps her clients match the quality of their products and services to their brand, so you create branding you can't wait to share. During this conversation, a few topics we discuss are: * The 3 core pillars of brand identity * The role your values play in brand design * Why you may not be ready for a visual identity * How brand identity plays into your overall positioning * How and why you should inject personality into your brand And so much more. So, if you've been thinking about updating your brand's visual identity, you'll want to listen to this episode as we walk through Lisa's process and answer all of the top questions you might have about branding. Meet Lisa Website: LisaFurze.com [https://lisafurze.com/]

S2 E1 Email Marketing with Mason Mitcham

For many solopreneurs, email marketing is scary. It makes you vulnerable. You think things like -  What if I send a bad email? What if people unsubscribe? If this sounds like you then you'll love today's guest. Mason Mitcham is an email marketing strategist. He develops custom email marketing strategies for coaches, B2B consultants, and agencies who want to close more clients without any additional ad spend. But more than that, Mason is an email advocate because he knows not only is email not dead, but it's the key to growing your business. During this conversation, a few topics we discuss are: * "Salesy" emails * Why you need to send emails * A cadence for getting started with email marketing * A formula you can use to write emails that your list will open * How unsubscribes can actually make you money...Juicy stuff this one And so much more. So, whether you're afraid to send emails because you don't know what to say or you want to begin sending emails but don't know how to get started, Mason will put your mind at ease. Meet Mason LinkedIn: Mason [https://www.linkedin.com/in/masondmitcham/] Mitcham [https://www.linkedin.com/in/masondmitcham/] Website: Mason-Mitcham.com [https://mason-mitcham.com/]

S1 E10 Organic and Paid Traffic with Mateo Moore

Do you find digital marketing confusing?  Considering all its crazy acronyms like - CMS, CTR, CPC, CPM, PPC, SERP, SEM, and SEO - it's easy to get overwhelmed quickly. Fortunately, today's guest is an expert at what all of those crazy letters mean and how to best use them to build awareness for your brand. Mateo Moore is the owner of Extension.Team. A non-traditional marketing agency specializing in driving leads for their clients using Paid and Organic traffic. When he's not helping clients master their digital marketing acronyms, Mateo serves as a fractional CMO as well.  In a wide-ranging and sometimes technical conversation we cover things like: * Organic vs paid traffic * Why keywords are going away * Linking your audience and message * Where you should be online * The importance of reducing friction * Why you need a relationship funnel - not a sales funnel  Meet Mateo LinkedIn: Mateo Moore [https://www.linkedin.com/in/mrmateomoore/] Website:  Extension.Team [https://extension.team/]

S1 E9 Customer Interviews with Ryan Paul Gibson

Go talk to your customers. It's common advice given to entrepreneurs when it comes to basically anything.  * Need help with your copy? Go talk to customers. * Want to know if your new product idea will work? Go talk to customers. But what if talking to your customers is bad advice? Today's guest helps us take a look at the right and wrong way to talk to your customers so you get the information you need from those conversations to drive business decisions and results. Ryan Paul Gibson (RPG) helps marketers run customer research interviews that don't suck. He's conducted over 1800 interviews and runs a company called Content Lift, where he helps marketing and sales teams conduct proper customer research.  During this conversation, we talk about the following topics. * Types of research to conduct * How goals play into customer conversations * The ideal number of clients to talk to - it's not as many as you think * Questions to ask clients during the interog...Whoops! I mean Interview * Questions to ask in an application  Meet RPG LinkedIn: Ryan Paul Gibson [https://www.linkedin.com/in/ryan-paul-gibson/] Website: Content Lift [https://www.contentlift.io/]

S1 E8 Your Speaker Brand with Erin Thomas

Have you ever been told you should be a speaker?  Or maybe you've thought about "becoming a speaker" but you're not sure how to get started? If so then you're in luck because today's guest specializes in helping folks, maybe just like you, build and develop your speaker brand. Erin Thomas is co-founder of The S.T.A.R. Experience (you'll have to listen to understand the acronym but it's worth it). The S.T.A.R. Experience is a program that helps speakers gain brand clarity, confidence, and visibility - in just 30 days. During this conversation, we talk about the following topics. * Growing your Personal Brand * The importance of aligned Messaging (we embrace this one!) * Tools to build a speaker brand * Is speaking only for extroverts? * How to create a speaker reel (you probably haven't heard of half this advice) * How to write a speaker pitch Meet Erin LinkedIn: Erin [https://www.linkedin.com/in/iamerinthomas/] Thomas [https://www.linkedin.com/in/iamerinthomas/] Website: The [https://starspeakerexperience.com/] Star Experience [https://starspeakerexperience.com/]