The Growth Shop Show

Episode 6: Ukraine Edition | Building A Global Betting Business ft. Ivan Liashenko

This week's episode is a special edition! An in-person interview in Ukraine with Ivan Liashenko, Chief Marketing Officer of Parimatch Tech - a global betting business and one of the best-known brands in the country. Our chat went from the money machine of the gambling industry to the future of eSports to the time-consuming yet essential manual attribution methods of live sporting events. ********** Want to see more content like this? 👍 Follow the podcast. So we can create more content like this. 💬 Engage in the poll and/or get involved in the debate. 💌 Share the show with anyone you think it might help. ********** We share exclusive growth hacks and free growth blueprints in our newsletter. 👉 Join here: https://growth.shop/subscribe/ ********** Top Three Actionable Nuggets from this week's episode: 🚀 Do regular brand sessions with your team to distribute the brand internally in the right way. 🚀 Looking to build trust in your brand? Buy brand ambassadors for the best results. 🚀 Don't be afraid to use more manual attribution methods when iOS updates are screwing things up. ********** We hope you enjoy this one!  LET'S CONNECT. 💼 LinkedIn: https://www.linkedin.com/in/markpatchett 📘 Facebook: https://www.facebook.com/GrowthShopGlobal 📸 Instagram: https://www.instagram.com/growthshopglobal 🚀 Growth Shop: https://growth.shop/ 📮 Email: enquiries@growth.shop

Episode 5: Building A Brand | How To Use Both Brand & Performance Marketing ft. Ian Martins.

In this week's episode, we talk with Ian Martins, Managing Director of Bell Curve, about the intersection of brand and performance (which they’ve nailed at Bell Curve) and how to build and manage a team from the ground up. Interestingly, Bell Curve’s core internal team is made up entirely of strategists and their full-funnel approach to the equality of brand and performance is something we can all learn from.   **********  Want to see more content like this?   👍 Subscribe to the podcast. So we can create more content like this.  💬 Leave a review. So we know how to improve. 💌 Share the video with anyone you think it might help. **********  We share exclusive growth hacks and free growth blueprints in our newsletter.  👉 Join here: https://growth.shop/subscribe/  **********  Top Three Actionable Nuggets from this week's episode:   🚀 Keep it real - don’t get too attached to your brand. If you sell paper, you sell paper - get over yourself.   🚀 Use an agency to push forward until you have enough sophistication to move forward yourself.   🚀 If you’re starting out, think about your brand before you go to market. That'll help a lot in the future.   **********  What We Covered   6:00 - The holistic approach of brand & performance marketing.   22:00 - Where a brand stems from.   25:41 - Sell to everybody, sell to nobody.   39:10 - Think about your brand before you go to market.   41:14 - Who said building a brand was cheap?   **********  LET'S CONNECT!   💼 LinkedIn: https://www.linkedin.com/in/markpatchett 📘 Facebook: https://www.facebook.com/GrowthShopGlobal 📸 Instagram: https://www.instagram.com/growthshopglobal 🚀 Growth Shop: https://growth.shop/📮 Email: enquiries@growth.shop

Episode 4: Instagram | Organic Instagram Growth Hacks 2022 ft. Adam Jordan

In this week's episode, we talk with Adam Jordan, Founder of Social Kick, about the best organic Instagram growth hacks moving into 2022. Reels are taking the reins as we near the end of the year but what's *actually* the best social strategy for next year? Let's find out!   Adam is a social media strategy expert who started nailing the Instagram algorithm from day one back at college. Now he's running an industry-leading social media agency with 170M follower network while travelling the world. He's got buckets full of knowledge on current growth hacks & tactics for you to add to your social strategy moving forward.   ********** Want to see more content like this?   👍 Like this video. So we can create more content like this. 💬 Comment with your thoughts, if you like it or not. 💌 Share the video with anyone you think it might help   ********** We share exclusive growth hacks and free growth blueprints in our newsletter.  👉 Join here: https://growth.shop/subscribe/ ********** Top Three Actionable Nuggets from this week's episode:   🚀 As of now, Reels is THE best way to grow on Instagram. If you're just posting static images, you're going to struggle.   🚀 If working with Influencers, find the ones with an omnipresence on multiple social platforms - more platforms = more potential.   🚀 Growing an Instagram following? Grow on TikTok at the same time with the same videos (just optimise them) - probably the best piece of advice.   ********** What We Covered   3:23 - What is Social Kick?   21:26 - The power (and perks) of a personal brand   28:51 - If you just post images, you're pretty screwed   29:02 - Why Reels is the best way to grow on Instagram   29:19 - How the Reels algorithm works   39:37 - The best influencers are those with a platform-omnipresence   40:40 - Best piece of social media growth advice for 2022   ********** LET'S CONNECT!   💼 LinkedIn: https://www.linkedin.com/in/markpatchett 📘 Facebook: https://www.facebook.com/GrowthShopGlobal 📸 Instagram: https://www.instagram.com/growthshopglobal 🚀Growth Shop: https://growth.shop/ 📮 Email: enquiries@growth.shop

Episode 3: Growth Marketing | Growth Hacks You’ve Never Heard Before ft. Foti Panagiotakopoulos

In this week's episode, we had a great chat with Foti Panagiotakopoulos, VP of Growth at EuroVPS, about how and why he founded GrowthMentor - a community of mentors ready for 1:1 convos about growth, marketing, and everything in between. From hacking Upwork to being rejected from UserTesting.com, Foti is a full-stack growth marketer with over a decade experience in growth. Some of the growth hacks Foti reveals on this episode we’d never even heard before 🤯 FYI we’ve wrapped up the top 3 actionable nuggets below. You’re in for a treat. Enjoy! ********** Want to see more content like this? 👍 Like this video. So we can create more content like this. 💬 Comment with your thoughts, if you like it or not. 💌 Share the video with anyone you think it might help ********** We share exclusive growth hacks and free growth blueprints in our newsletter. 👉 Join here: https://growth.shop/subscribe/ ********** Top Three Actionable Nuggets from this week's episode: 🚀 Swap your Upwork profile from Client to Freelancer. Now you can get inspiration from your competitors on what to spend money on. 🚀 Use the gig economy to your advantage e.g. hire a Hollywood scriptwriter to write multi-phased email flows or hire comedians to write copy. 🚀 Top ethical growth hack; make friends with people who can help grow your business. Sounds obvious but it’s why GrowthMentor blew up. ********** What We Covered How GrowthMentor began - 3:00 How to get rejected from Upwork & UserTesting.com - 18:32 Hacking Upwork to grow your business - 17:04 Why the gig economy can transcend platforms like Upwork - 20:44 Foti’s first public announcement of some top-secret info - 25:10 ********** LET'S CONNECT! 💼 LinkedIn: https://www.linkedin.com/in/markpatchett 📘 Facebook: https://www.facebook.com/GrowthShopGl... 📸 Instagram: https://www.instagram.com/growthshopg... 🚀 Growth Shop: https://growth.shop/ 📮 Email: enquiries@growth.shop

Episode 2: Marketing Mix Model | How To Deal With Future iOS Updates ft. Michael Taylor

In this week's episode, we talk with Michael (Mike) Taylor about the Marketing Mix Model, the only future-proof method to measure your marketing ROI. Mike is a technical marketer with 10 years experience and $ 50m spent across channels. He co-founded and grew a growth marketing agency called Ladder to 50 people. And his new company is called Vexpower, where marketers can take 'simulator-based' courses to learn how to be more data-driven via the Marketing Mix Model.  ********** Top Three Actionable Nuggets from this week's episode:  🚀 Skin in the game is vital. Mike risked a month's salary on one blog post. Results? 2,000 visits + 100 leads in 1 day.  🚀 iOS 15 causes tracking issues on emails too 😱 Think about how to future-proof how your measure your marketing ROI.  🚀 The Marketing Mix Model (MMM) is the only way to measure your marketing ROI without Apple or GDPR interfering. ********** Want to listen to more content like this? 👍 Like this episode. So we can create more content like this. ✅ Subscribe to the show so you don't miss the next one. 💌 Share the podcast with anyone you think it might help. ********** We share exclusive growth hacks and free growth blueprints in our newsletter. 👉 Join here: https://growth.shop/subscribe/  ********** What We Covered  1. Mike's journey up Ladder.io and his discovery of the Marketing Mix Model - 3:06. 2. The impact of * really * great quality content marketing (including some ballsy skin in the game) - 21:57. 3. How iOS 14 + 15 has screwed everyone's tracking (but the MMM could be the solution you want) - 24:31. 4. How the Marketing Mix Model by Vex Power could solve all your tracking issues - 39:50. ********** LET'S CONNECT!  💼 LinkedIn: https://www.linkedin.com/in/markpatchett 📘 Facebook: https://www.facebook.com/GrowthShopGlobal 📸 Instagram: https://www.instagram.com/growthshopglobal 🚀 Growth Shop: https://growth.shop/ 📮 Email: enquiries@growth.shop