The Humans in the Loop Podcast

What To Post On LinkedIn To Get Leads

What to post on LinkedIn depends entirely on what you want back. If you want likes, post one thing. If you want leads, post something completely different. My most viral posts got tens of thousands of views and zero leads, so this video is about the second kind.I know how to go viral on LinkedIn. The trick is to post about politics. It works every time, and it has never once brought me a lead, because the people arguing in my comments were never going to buy from me.So this podcast is about what to post when the goal is leads, not likes. Post for the room, not the crowd. Post the things only you could have written: your opinions, your data, your stories. Pick one subject and stay there until you're known for it. Welcome the people who disagree with you, because the argument is the point. And comment as much as you post.It ends with one simple test you can run before anything goes up.Links mentioned in this podcast:LinkedIn lead generation mini course - https://www.theaiedit.ai/offers/xz3zsRXe/checkoutLinkedIn lead generation service - https://www.theaiedit.ai/lead-generation-consultant/linkedinLinkedIn is the best and worst place on the internet right now - https://www.thehumansintheloop.ai/p/linkedin-is-the-best-and-worst-place This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.thehumansintheloop.ai [https://www.thehumansintheloop.ai?utm_medium=podcast&utm_campaign=CTA_1]

This Week in AI. Meta sucks. Meta sucks again. Then Meta sucks some more.

Every week I pick the three AI stories that matter most for anyone running or building a business. What happened, what it actually means, and why you should care. This week is a special edition, because one company managed to produce three terrible stories - guess who? So this week it’s all Meta. Watching its customers, watching its staff, and handing the job of deciding what billions of us see to AI it marked itself. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.thehumansintheloop.ai [https://www.thehumansintheloop.ai?utm_medium=podcast&utm_campaign=CTA_1]

A B2B Lead Generation Strategy is About Saying No.

A B2B lead generation strategy isn't a list of channels you're running. It's a series of deliberate choices about what you won't do. Two million leads across two decades, and the pattern repeats: most businesses confuse activity with strategy.A strategy is the thinking you do before you act. The deliberate choice of who you're targeting, what you're saying, where you're reaching them, and how the pieces connect. It's also a commitment to what you're not doing.Imagine getting from London to Paris. Paris is your objective. Strategy is how you get there: road, air, train, or sea. Pick one and you've said no to the rest. Tactics are the decisions inside that choice. Most businesses skip that step, pick tactics at random, and end up stuck in Kent.Eight questions to build a real B2B lead generation strategy:1. Who are we trying to reach?2. What are we selling them?3. What stories are we telling?4. Where are we going to reach them?5. With what resources?6. How do they all connect?7. How will we know if it's working?8. What's our rhythm?The answers only mean something if you're equally clear about what you said no to in each one.Strategy is subtraction. The businesses that grow fastest say no to the most.Related reading:The B2B lead generation system on The AI Edit - https://www.theaiedit.ai/blog/lead-generation-system This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.thehumansintheloop.ai [https://www.thehumansintheloop.ai?utm_medium=podcast&utm_campaign=CTA_1]

This Week in AI | EY Falls for AI. Google Rewrites Search. The Real Monet.

This week: EY has just withdrawn a marketing report that turned out to be full of AI hallucinations, fake citations, and a reference to a McKinsey study that doesn't exist. Google has announced the biggest overhaul of search in 25 years, putting AI in front of everyone. And thousands of people on X just dismissed a real Monet painting as AI slop, with implications for any business worried about how its work will be received. This Week in AI is live every Friday at 9:15am. My monthly Insider’s Briefing goes deeper - the top stories from the month in 30 minutes, once a month. May’s is on the 2nd of June and it’s free to register here. [https://www.theaiedit.ai/offers/FsbqGXLM/checkout?utm_source=substack&utm_medium=organic&utm_campaign=insider-briefing&utm_content=this-week-in-ai] This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.thehumansintheloop.ai [https://www.thehumansintheloop.ai?utm_medium=podcast&utm_campaign=CTA_1]

This Week in AI | AI Martin Lewis. The Real Councillor. Anthropic Listens.

This week in AI: three stories that matter for anyone running or building a business. A 72-year-old Chelsea Pensioner lost his life savings to a deepfake of Martin Lewis. A newly elected Norfolk councillor has had to publicly insist he is not AI. And Anthropic has launched a product aimed squarely at small businesses, which may be a turning point. This Week in AI is live every Friday at 9:15am. My monthly Insider’s Briefing goes deeper - the top stories from the month in 30 minutes, once a month. May’s is on the 2nd of June and it’s free to register here. [https://www.theaiedit.ai/offers/FsbqGXLM/checkout?utm_source=substack&utm_medium=organic&utm_campaign=insider-briefing&utm_content=this-week-in-ai] This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.thehumansintheloop.ai [https://www.thehumansintheloop.ai?utm_medium=podcast&utm_campaign=CTA_1]