The InspirED Podcast: Creating Shifts That Lead to Income and Freedom

You’re Not Too Much, You Were Just Taught to Be Less

In this episode of the InspirED Podcast, Andrea De La Cerda challenges the belief that women are "too much" and explores how cultural conditioning teaches many women to shrink themselves to maintain acceptance and harmony. Drawing from personal experience, leadership research, neuroscience, and behavioral psychology, Andrea explains why visibility can feel unsafe, how self-silencing affects confidence and income, and why taking up space is often a nervous system challenge rather than a capability issue. She shares practical strategies for trusting your intuition, setting boundaries without over-explaining, and reclaiming your authority in business and life. This episode is a powerful invitation for women to stop editing themselves and start leading from their full presence. ... CHAPTERS 00:00 A Moment of Self-Abandonment 02:12 The Belief That You're Too Much 04:38 How Girls Are Taught to Stay Small 07:14 Why Visibility Feels Unsafe 10:22 Trusting Your Intuition Over Approval 13:48 The Cost of Over-Explaining 17:05 Taking Up Space and Owning Your Authority 20:11 Practical Ways to Stop Shrinking 23:02 The Ripple Effect of Visibility ... RESOURCES ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Business Audit [https://andreadelacerda.com/masterclass/work-with-me/business-audit/] TAG ANDREA ON INSTAGRAM ⁠⁠⁠⁠⁠⁠⁠⁠@andreadlc_coach⁠⁠⁠⁠⁠⁠ [https://www.instagram.com/andreadlc_coach/] ... CONNECT WITH KANDULA ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Kandula Blogs⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://kandulacommunications.com/resources/] ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Youtube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.youtube.com/@KandulaCommunications] ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.instagram.com/kandulacommunications/] ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.linkedin.com/company/kandula-communications/posts/?feedView=all] . . . ABOUT ANDREA DE LA CERDA Andrea De La Cerda is a highly accomplished communications professional with over 25 years of experience in the fields of advertising, communications and marketing. Throughout her career, Andrea has held key positions in renowned advertising agencies, brand consultancies and in-house marketing departments before creating Kandula. She possesses a deep understanding of consumer behavior and market trends, allowing her to develop innovative communication strategies that resonate with diverse audiences. Andrea received both her B.A. in Advertising and Business Administration and a M.A. in Education from Pepperdine. She is currently pursuing her Accreditation in Public Relations and is a member of PRSA. . . . WORK WITH US Kandula works with nonprofits, entrepreneurs, educational institutions, and established brands dedicated to expanding their influence and amplifying their impact through purpose-driven communication strategies. Reach out to work with us! 👇🏼 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://kandulacommunications.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ . . . . . . . . . Relate to Today's Topic: women taking up space, women in leadership, female leadership, women and confidence, self-trust, women entrepreneurs, people pleasing, women and visibility, leadership confidence, women and boundaries, self-silencing, women and success, confidence for women, women leaders, personal growth for women, women and negotiation, feminine leadership, women and intuition, women empowerment, authentic leadership

Why Financial Independence Is More Than Money with Dr. Shenetta Malkia

In this episode of the InspirED Podcast, Andrea De La Cerda sits down with Dr. Shenetta Malkia for a powerful conversation about financial independence, healing, identity, and purpose. Together, they explore how childhood conditioning, limited beliefs, relationships, financial abuse, and societal expectations can keep women disconnected from their voice and power. Dr. Shenetta shares her personal journey through suicide attempts, domestic violence, entrepreneurship, and faith, while offering practical tools for rebuilding confidence, reclaiming financial stability, and stepping into authentic purpose. This episode is a deeply honest conversation about resilience, healing, wealth, and creating a life that feels truly aligned. ... CHAPTERS 00:00 Breaking Out of Limiting Beliefs 05:32 Dr. Shenetta’s Journey Into Real Estate and Entrepreneurship 09:12 Suicide Survival, Mental Health, and Healing 17:56 Reclaiming Your Voice and Identity 20:24 Financial Independence and Financial Abuse 30:05 Taking Your Power Back 35:16 Faith, Purpose, and Personal Alignment 46:32 Compassion, Healing, and Letting Go 51:18 Leaving Unhealthy Situations and Rebuilding 53:10 Advice to Her Younger Self and Final Encouragement RESOURCES ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://kandula.kit.com/visionboard] Dr. Shenetta Malkia [https://sableedge.com/dr-malkia-sapp-phd/] * The Resilient Asset [https://www.amazon.com/Resilient-Asset-Management-Predictable-Performance-ebook/dp/B0GNBBCK5L](her book) * Sable Edge Realty [https://sableedge.com/] * Instagram [https://www.instagram.com/dr.shenettamalkia/] ⁠⁠⁠⁠ [https://andreadelacerda.com/masterclass/work-with-me/business-audit/] Andrea De La Cerda [https://andreadelacerda.com/] Business Audit⁠⁠⁠⁠ [https://andreadelacerda.com/masterclass/work-with-me/business-audit/] TAG ANDREA ON INSTAGRAM ⁠⁠⁠⁠⁠⁠⁠@andreadlc_coach⁠⁠⁠⁠⁠ [https://www.instagram.com/andreadlc_coach/] CONNECT WITH KANDULA ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Kandula Blogs⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://kandulacommunications.com/resources/] ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Youtube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.youtube.com/@KandulaCommunications⁠⁠⁠⁠⁠] ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.instagram.com/kandulacommunications/⁠⁠⁠⁠⁠] ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.linkedin.com/company/kandula-communications/⁠⁠⁠⁠⁠] . . . ABOUT ANDREA DE LA CERDA Andrea De La Cerda is a highly accomplished communications professional with over 25 years of experience in the fields of advertising, communications and marketing. Throughout her career, Andrea has held key positions in renowned advertising agencies, brand consultancies and in-house marketing departments before creating Kandula. She possesses a deep understanding of consumer behavior and market trends, allowing her to develop innovative communication strategies that resonate with diverse audiences. Andrea received both her B.A. in Advertising and Business Administration and a M.A. in Education from Pepperdine. She is currently pursuing her Accreditation in Public Relations and is a member of PRSA. . . . WORK WITH US Kandula works with nonprofits, entrepreneurs, educational institutions, and established brands dedicated to expanding their influence and amplifying their impact through purpose-driven communication strategies. Reach out to work with us! 👇🏼 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://kandulacommunications.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://kandulacommunications.com/] . . . . . . . . . Relate to Today's Topic: financial independence for women, women and wealth, women entrepreneurs, financial abuse, women and money, healing and entrepreneurship, women in business, economic independence for women, women and leadership, female empowerment, nervous system healing, women and purpose, entrepreneurship and healing, women and finances, financial literacy for women, domestic violence survivor, mindset and money, women building wealth, self-worth and success, women overcoming adversity

The Truth About “Can I Have It All?” (And Why That’s the Wrong Question)

In this episode of the InspirED Podcast, Andrea De La Cerda challenges the idea that women should be able to “have it all” at the same time without sacrifice or tension. She explores how modern expectations around career, motherhood, relationships, wellness, and success have created unsustainable pressure for women, often leading to burnout, fragmentation, and guilt. Through personal experience and research-backed insights, Andrea reframes success through the lens of alignment and seasons, encouraging women to stop measuring themselves against impossible standards and instead make intentional choices based on what matters most in the current season of life. ... CHAPTERS 00:00 The Pressure to Have It All 02:18 Why Modern Expectations Are Unsustainable 05:04 The Hidden Cost of Trying to Do Everything 07:49 Redefining Success Through Seasons 11:08 The Power of Trade-Offs and Intentional Choices 14:10 Alignment vs External Validation 17:02 Building a Life That Feels Like Yours RESOURCES ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://kandula.kit.com/visionboard] ⁠⁠⁠⁠Business Audit⁠⁠⁠⁠ [https://andreadelacerda.com/masterclass/work-with-me/business-audit/] TAG ANDREA ON INSTAGRAM ⁠⁠⁠⁠⁠⁠⁠@andreadlc_coach⁠⁠⁠⁠⁠ [https://www.instagram.com/andreadlc_coach/] CONNECT WITH KANDULA ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Kandula Blogs⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://kandulacommunications.com/resources/] ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Youtube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.youtube.com/@KandulaCommunications⁠⁠⁠⁠⁠] ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.instagram.com/kandulacommunications/⁠⁠⁠⁠⁠] ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.linkedin.com/company/kandula-communications/⁠⁠⁠⁠⁠] . . . ABOUT ANDREA DE LA CERDA Andrea De La Cerda is a highly accomplished communications professional with over 25 years of experience in the fields of advertising, communications and marketing. Throughout her career, Andrea has held key positions in renowned advertising agencies, brand consultancies and in-house marketing departments before creating Kandula. She possesses a deep understanding of consumer behavior and market trends, allowing her to develop innovative communication strategies that resonate with diverse audiences. Andrea received both her B.A. in Advertising and Business Administration and a M.A. in Education from Pepperdine. She is currently pursuing her Accreditation in Public Relations and is a member of PRSA. . . . WORK WITH US Kandula works with nonprofits, entrepreneurs, educational institutions, and established brands dedicated to expanding their influence and amplifying their impact through purpose-driven communication strategies. Reach out to work with us! 👇🏼 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://kandulacommunications.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://kandulacommunications.com/] . . . . . . . . . Relate to Today's Topic: women and burnout, having it all, women in leadership, work life balance for women, burnout in women leaders, aligned success, women entrepreneurs, redefining success, women and pressure, feminine leadership, work life integration, sustainable success, leadership for women, burnout recovery, women and ambition, balancing motherhood and business, success for women entrepreneurs, women and alignment, seasonal living for women, women and entrepreneurship

Imposter Syndrome or Intelligent Self-Protection? Reframing Doubt

In this episode of the InspirED Podcast, Andrea De La Cerda reframes imposter syndrome as a natural response to growth rather than proof of inadequacy. She explores the neuroscience behind visibility, fear, and self-protection, especially for women stepping into higher levels of leadership and expansion. Andrea breaks down the difference between fear and intuition, explains why confidence is built through action rather than certainty, and shares how to grow your capacity to be seen without shrinking yourself in the process. This episode offers a grounded perspective for high-achieving women navigating doubt while stepping into bigger opportunities. ... CHAPTERS 00:00 Understanding Imposter Syndrome 02:36 The Neuroscience of Visibility and Fear 05:03 Distinguishing Fear from Intuition 07:39 Embracing Doubt and Expanding Your Capacity RESOURCES ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://kandula.kit.com/visionboard] ⁠⁠⁠Business Audit⁠⁠⁠ [https://andreadelacerda.com/masterclass/work-with-me/business-audit/] TAG ANDREA ON INSTAGRAM ⁠⁠⁠⁠⁠⁠@andreadlc_coach⁠⁠⁠⁠ [https://www.instagram.com/andreadlc_coach/] CONNECT WITH KANDULA ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Kandula Blogs⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://kandulacommunications.com/resources/] ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Youtube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.youtube.com/@KandulaCommunications⁠⁠⁠⁠⁠] ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.instagram.com/kandulacommunications/⁠⁠⁠⁠⁠] ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.linkedin.com/company/kandula-communications/⁠⁠⁠⁠⁠] . . . ABOUT ANDREA DE LA CERDA Andrea De La Cerda is a highly accomplished communications professional with over 25 years of experience in the fields of advertising, communications and marketing. Throughout her career, Andrea has held key positions in renowned advertising agencies, brand consultancies and in-house marketing departments before creating Kandula. She possesses a deep understanding of consumer behavior and market trends, allowing her to develop innovative communication strategies that resonate with diverse audiences. Andrea received both her B.A. in Advertising and Business Administration and a M.A. in Education from Pepperdine. She is currently pursuing her Accreditation in Public Relations and is a member of PRSA. . . . WORK WITH US Kandula works with nonprofits, entrepreneurs, educational institutions, and established brands dedicated to expanding their influence and amplifying their impact through purpose-driven communication strategies. Reach out to work with us! 👇🏼 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://kandulacommunications.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://kandulacommunications.com/] . . . . . . . . . Relate to Today's Topic: imposter syndrome, women in leadership, high-achieving women, nervous system and leadership, visibility fear, women and confidence, female leadership growth, neuroscience of fear, fear vs intuition, leadership mindset, women entrepreneurs, self-doubt in business, confidence and visibility, expanding your capacity, women and success

Building a Business That Funds Your Life (Not Consumes It)

In this episode of the InspirED Podcast, Andrea De La Cerda explores what it really means to build a business that supports your life instead of consuming it. Drawing from personal experience, she shares how growth without systems, delegation, and boundaries can quickly turn entrepreneurship into exhaustion. Andrea breaks down the difference between building freedom versus building dependency, explains the founder’s trap many entrepreneurs face, and offers practical insight on creating sustainable growth through intentional structure, aligned leadership, and smarter business design. This episode is a grounded conversation for entrepreneurs who want to scale without sacrificing their lives in the process. ... CHAPTERS 00:00 When Success Starts Feeling Heavy 02:18 Why Work-Life Balance Often Fails Entrepreneurs 04:46 Building a Business That Depends on You 07:32 Systems Create Freedom 10:01 Delegation and the Founder’s Trap 13:06 Why Boundaries Protect Your Business 15:32 Can Entrepreneurs Work Less? 18:02 Building a Business That Supports Your Life RESOURCES ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://kandula.kit.com/visionboard] ⁠⁠⁠Business Audit⁠⁠⁠ [https://andreadelacerda.com/masterclass/work-with-me/business-audit/] TAG ANDREA ON INSTAGRAM ⁠⁠⁠⁠⁠⁠@andreadlc_coach⁠⁠⁠⁠ [https://www.instagram.com/andreadlc_coach/] CONNECT WITH KANDULA ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Kandula Blogs⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://kandulacommunications.com/resources/] ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Youtube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.youtube.com/@KandulaCommunications⁠⁠⁠⁠⁠] ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.instagram.com/kandulacommunications/⁠⁠⁠⁠⁠] ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.linkedin.com/company/kandula-communications/⁠⁠⁠⁠⁠] . . . ABOUT ANDREA DE LA CERDA Andrea De La Cerda is a highly accomplished communications professional with over 25 years of experience in the fields of advertising, communications and marketing. Throughout her career, Andrea has held key positions in renowned advertising agencies, brand consultancies and in-house marketing departments before creating Kandula. She possesses a deep understanding of consumer behavior and market trends, allowing her to develop innovative communication strategies that resonate with diverse audiences. Andrea received both her B.A. in Advertising and Business Administration and a M.A. in Education from Pepperdine. She is currently pursuing her Accreditation in Public Relations and is a member of PRSA. . . . WORK WITH US Kandula works with nonprofits, entrepreneurs, educational institutions, and established brands dedicated to expanding their influence and amplifying their impact through purpose-driven communication strategies. Reach out to work with us! 👇🏼 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://kandulacommunications.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://kandulacommunications.com/] . . . . . . . . . Relate to Today's Topic: entrepreneur burnout, business systems, women entrepreneurs, aligned business growth, sustainable business growth, founder burnout, leadership for entrepreneurs, business freedom, scaling a business, delegation for entrepreneurs, work life alignment, entrepreneur mindset, business boundaries, founder’s trap, women in leadership, business structure, burnout recovery for entrepreneurs, intentional business growth, business leadership, four day work week entrepreneurs