The Jake Woodhouse Podcast

The Market Intelligence Report: Version 1 (JWP128)

A few weeks ago I sent an early version of my business to 44 people I trust. My main aim: tell me why it wouldn't work. Well over twenty replied. One even told me to get a job. All of it was valuable. What I didn't realise at the time was that I was accidentally building a market intelligence database. This process has fundamentally changed how I think about building Bitcoin Custody Architect. In this episode I share Version 1 of that report. What you'll hear: * Why one opinion is interesting but five independent people saying the same thing is evidence * How the market moved me from sovereignty to recovery, and from documentation to confidence * Why multiple people independently pointed me toward financial advisers as a distribution channel I never asked about * Why the annual review is now part of the core offer, not an afterthought * Why stories teach better than specifications ever will * And the biggest lesson from all of it — which had nothing to do with Bitcoin This is Version 1. I expect it to look very different by Version 10. That's the whole point. If you have a custody story, a recovery experience, an inheritance challenge, or a mistake you learned from, I'd genuinely love to hear from you. Every conversation improves the next version of this report. Reach out on X or head to jakewoodhouse.io/bca

Could You Recover Your Bitcoin Without Your Provider? (JWP127)

I asked Bitcoin Twitter a simple question this week: if you own meaningful Bitcoin, which worries you more, a 50% price drop, or losing access to it? Almost everyone said losing access. The thread is worth reading: https://x.com/jakewoodhouseio/status/2069199376166301735 [https://x.com/jakewoodhouseio/status/2069199376166301735] One reply put it simply: a 50% drop means you've lost half. Losing access means you've lost it all. That's what this episode is about. I recently reviewed one of my own Bitcoin setups and found a gap. A vault I'd created that wasn't properly documented; specifically the derivation path required to rebuild it independently if my provider disappeared. I've been doing this for over a decade and still found a problem. That's a provider dependency: when your recovery process depends on a specific company, software, or service remaining available. In this episode I cover what that actually means in practice: a friend's Sparrow update prompt and why pausing before clicking yes was the right instinct; the AUSTRAC Travel Rule coming into effect in Australia on 1 July 2026; a Ledger that died inside a 2-of-3 multisig and turned it into a 2-of-2 overnight; and the questions every Bitcoiner should be able to answer about their own setup right now. Self-custody is not a destination. It's a process. If your family cannot recover your Bitcoin without you, you have a Bitcoin dependency. If you cannot recover your Bitcoin without your provider, you have a provider dependency. Both are worth solving. jakewoodhouse.io/bca

Could Your Family Recover Your Bitcoin Without You? (JWP126)

Could Your Family Recover Your Bitcoin Without You? Most people who hear that question feel something shift. Because the honest answer is no. Or maybe. Or they haven't really thought about it. In this episode I introduce the concept of Bitcoin Dependency, and why it's the most under-examined risk in every serious Bitcoin holder's life. If your family cannot recover your Bitcoin without you, you do not have a Bitcoin custody plan. You have a Bitcoin dependency. I also share the personal story that shapes everything about how I think about this, my father dying suddenly when I was twenty, and seventeen years of figuring out what to do with inherited capital without a roadmap left behind. That experience is the foundation of what I now build for clients: a Family Bitcoin Plan. If you're holding meaningful Bitcoin, have a family, and haven't built a plan around your custody yet; this episode is for you. Book a free 30-minute discovery call: jakewoodhouse.io/bca [http://jakewoodhouse.io/bca] USD $4,444 fixed fee. Everything included. Annual review available at USD $1,111/year. Not every application is accepted.

Behind the Scenes: Using AI to Build a Real Business in Real Time (JWP125)

Most people using AI are re-writing emails or summarising documents. That's fine. But this episode is about something different — using Claude as a daily operational co-pilot to actually build things. Over the last week and a half I built two separate marketing funnels from scratch. One organic, one paid. Different audiences, different entry points, different conversion paths. I'm not a software developer. I'm a podcast host running a productised consulting business from Byron Bay, whilst homeschooling three kids. Every time I hit a wall — a WordPress setting I didn't understand, a DNS record I was terrified to touch, a ConvertKit automation I couldn't figure out, a Linkedin Ad setting I didn't understand — I took a screenshot, sent it to Claude, and got unstuck in minutes. That's the episode. Not theory. Not a tutorial. What this actually looks like in practice. What's covered: * The two-funnel structure: organic (podcast + Apollo cold email → lead magnet → nurture sequence) and paid (LinkedIn ads → dedicated landing page → free discovery call) * The "screenshot workflow" — the simplest way to use AI when you're stuck in an unfamiliar tool * Building a lead magnet page in WordPress with no prior experience * Creating a five-email nurture sequence in ConvertKit, including the automation logic * The DNS records moment — being told exactly which one not to touch, and why * Designing ad creative in Canva, setting up audience targeting, and building the landing page for paid traffic * Why the master thread / sub-thread / project file structure makes every prompt more powerful Links: * Download the free AI self-assessment: jakewoodhouse.io/self-assessment [https://jakewoodhouse.io/self-assessment] * Book your AI Assessment ($999, Report-Pays-For-Itself guarantee): jakewoodhouse.io/ai-assessment [https://jakewoodhouse.io/ai-assessment/]

I Ran My $999 AI Assessment On Myself — Here's What I'm Doing (JWP124)

I sell a $999 AI Assessment to Australian small businesses. Last Thursday I ran it on my own business — same call, same interview questions, same Claude prompt, same Gamma report, no shortcuts. The report told me to do something I hadn't seriously considered: cold email outreach to Australian accountants using a tool called Apollo, with my own self-assessment PDF as the proof piece. Something that wasn't even on my radar a week ago, just this morning at 9am, fired out it's first batch of 10 emails. Honest point: I don't know if it works. Two weeks left in the proof window to find out! The entire report — the exact PDF a paying client receives — is linked below. Read the self-assessment: https://jakewoodhouse.io/self-assessment/ [https://jakewoodhouse.io/self-assessment/] Book an AI Assessment: jakewoodhouse.io/ai-assessment [http://jakewoodhouse.io/ai-assessment] Timestamps 00:00 — Ran the product on myself last Thursday 01:30 — The product: $999, 20-min call, 48hr bespoke PDF, Report-Pays-For-Itself guarantee 06:00 — Did the interview on WhatsApp in the car, on the way to pick up my daughter 08:00 — Four pain points the report flagged 11:30 — The recommendation I didn't see coming: Apollo + Claude 12:30 — Why standard hourly-rate maths doesn't fit a productised service 16:00 — Building Apollo Friday/Saturday: 3,346 verified accountants, three-touch sequence 17:30 — Monday 9am: first 10 emails out. One I sent twice by mistake. 19:30 — Honest uncertainty: I don't know if any convert 22:00 — Why pay $999 if the PDF is free? Template is the format. Product is the bespoke version for your business. 27:00 — Ideas have never been cheaper. Execution has never been more important. 28:00 — "You've got to do paid ads" — what if you're amplifying the wrong thing? Connect: Website: jakewoodhouse.io [http://jakewoodhouse.io] X / Twitter: @jakewoodhouseio LinkedIn: Jake Woodhouse YouTube: @jakewoodhouseio Instagram: @jakewoodhouseio Email: hi@jakewoodhouse.io [hi@jakewoodhouse.io]