The People Nerds Podcast

Emerging UX Trends (w/ Ben from People Nerds)

We’ve made it to the end of Season 1 of the People Nerds Podcast! To celebrate, we’re turning the spotlight on one of our own. That’s right—this week we’re talking to the one and only Ben from People Nerds. You might know Dr. Ben Wiedmaier from your People Nerds Newsletter each week, or as your dulcet co-host of this very podcast. But what you might now know is that Ben, in addition to being our most public (and popular) People Nerd, is also dscout’s Lead Content Strategist and an Assistant Professor of Communications at DePaul University. This week Karen talks with Ben all about his career, from academia to the head voice of People Nerds. We also talk all about communications and building connections, whether it’s an interview or a new potential date. Ben also shares his unique point of view on research, cultivated from his position at the center of our community, and predicts where he thinks the industry is headed next. Join us behind the People Nerds scenes with this special Season 1 finale. Show Notes * Register for the upcoming People Nerds 2022 conference [https://peoplenerdsconf.dscout.com/] * Read Ben's original research on hookups, flirting, and dating [https://www.linkedin.com/in/benphd/details/publications/] * People Nerds <> HmntyCntrd on organizational playbooks for trauma [https://dscout.com/people-nerds/organizational-trauma] * Research leaders on trends in the space and the effects on their teams [https://dscout.com/people-nerds/next-normal] * Getting smarter about democratization, a framework [https://dscout.com/people-nerds/smarter-democratization]

The Power of Sociolinguistic Bias (w/ Dr. Nicole Holliday)

Language undergirds so much of the experience research process: The designs we're evaluating (e.g., button text, UI, a chatbot's mannerisms), the studies we're creating (e.g., survey questions, interview guides), and certainly the data we collect (e.g., verbatims, video). We might "know" that our language use can bias results, but in what ways and to what effects? In this episode, we chatted with Dr. Nicole Holliday [https://nicolerholliday.wordpress.com/], a sociolinguist from Pomona College, who investigates the ways social identities are formed, communicated, and interpreted via language. She's also interested in technology's role in this process, from automated speech recognition (ASR) software to live text in video software. In addition to unpacking her work and methods as a sociolinguist, Dr. Holliday shares the ways biases can materially impact the experience of users. In addition, she outlines strategies we can use to think more critically about the role and impact of language in our work. Show Notes: * Follow Dr. Holliday on Twitter [https://twitter.com/mixedlinguist] * Check out Dr. Holliday on the Spectacular Vernacular [https://slate.com/podcasts/spectacular-vernacular] podcast * Read some of Dr. Holliday's work [https://nicolerholliday.wordpress.com/research/]: * When auto-captions fail [https://www.consumerreports.org/disability-rights/auto-captions-often-fall-short-on-zoom-facebook-and-others-a9742392879/] * Black college students' experience on campus [https://digitalcollections.tricolib.brynmawr.edu/object/hc148457] * "How Black does Obama sound now?" [https://repository.upenn.edu/pwpl/vol24/iss2/8/]

Our Role as Storytellers (w/ Dr. Umi Hsu)

Storytelling is a superpower of human-centered practitioners (among many others!). Capturing the richness of another's experience and the process of rendering it in an empathic, honest, and actionable way is core to our work. Core, and also complex. Our guest for this episode is Dr. Umi Hsu [https://beingumihsu.info/], who works at the intersections of story, strategy, and culture. Umi is the Director of Content Strategy for the ONE Archives Foundation [https://www.onearchives.org/],  which is the largest collection of LGBTQ history. Umi discusses their approach to curating stories that foreground lesser-heard voices, and doing so in an information-rich, attention-low world. Get ready for a deep dive into history, story, and ways we can become more ethical interlocutors of experience, especially for driving change. Show Notes Check out ONE Archives Foundation's new podcast, Periodically Queer [https://www.onearchives.org/periodicallyqueer/]. Put some of Umi's storytelling strategies into practice by checking out ONE Archives' AIDS history exhibition, Metanoia [https://metanoia.onearchives.org/]. Read our profile of Umi [https://dscout.com/people-nerds/umi-hsu-mapping-the-unmapped] to learn more about their digital strategy work for the city of LA. Learn more about dscout Express [https://dscout.com/express], which we use to create our scout sound offs each week. Register for People Nerds 2022 [https://peoplenerdsconf.dscout.com/]—happening October 19—featuring Samin Nosrat!

Salt, Fat, Acid, UXR?! (w/ Samin Nosrat)

When we started People Nerds, it was with the ethos that lots and lots of people—from artists and activists to authors—might leverage design, research, and human-centered principles to inform their work. But what about food? And specifically, those who spend their life creating culinary experiences both big and small? To guide us, we're joined by Samin Nosrat [https://ciaosamin.com/]—author of Salt, Fat, Acid, Heat and a contributor to New York Times Cooking and the New York Times Magazine. We discuss how she thinks of herself as a researcher, her method for finding and sharing stories carefully, and what she's nerdy about when not in the kitchen. Be sure to check out Samin at our People Nerds event [https://peoplenerdsconf.dscout.com/] later this fall, a one-day digital gathering to explore how human-centered practitioners from all industries are adapting to our new normal. Show Notes Explore recipes and her Netflix show [https://www.saltfatacidheat.com/] Discover Samin's Book: Salt, Fat, Acid, Heat: Mastering the Elements of Good Cooking [https://www.saltfatacidheat.com/buy-book]

Data Decisions (w/ Dr. Peter Enns)

Big sample, big impact...right? It's not so simple... Large samples don't automatically produce more valid, useful outcomes. Survey design, sample representativeness, participant incentive structures, and analysis plan all impact the results. What can mixed-method, qual-leaning researchers learn from this fact? On this episode, we're joined by Dr. Peter K. Enns [https://peterenns.org/], a professor of Government and Public Policy at Cornell University (where he also serves as Director for the Center for Public Opinion and the Center for Social Sciences). Dr. Enns spends a lot of his time thinking about the impact of his conclusions, because of their political, material, and policy implications. In addition to his work at Cornell, he is a cofounder of Verasight [https://insights.verasight.io/], a consumer insights firm. He outlines the ways we can collect more representative data that's also less likely to produce spurious conclusions. Experience pros will leave a sharper sense of data hygiene and ways to foster a relationship with the users who make their practices possible. Show Notes: Dr. Enns' work [https://peterenns.org/research/], including his books Hijacking the Agenda and Representation Nation Dr. Katherine Cramer [https://closup.umich.edu/video/2019/katherine-cramer-listening-strengthen-democracy] discusses listening in her political science research