The Performance Prescription - A Healthcare Marketing Podcast

Andrew Foreman on What Attracts Patients to Care

Andrew Foreman, Vice President of Digital Marketing at United Musculoskeletal Partners, shares how a mission-driven mindset has shaped his career in healthcare marketing. From building patient acquisition engines at MDVIP to leading digital strategy in musculoskeletal care, Andrew explains why understanding patient needs is the foundation of effective healthcare marketing. The conversation explores the balance between patient acquisition and patient trust, how healthcare marketers can work within evolving privacy and regulatory constraints, and why personalization matters more than ever when helping patients choose providers. Andrew also shares his perspective on AI as a “thought partner” for marketers and offers advice for younger professionals entering the industry.

Domonic Hopson on Building a World-Class Front Door for Underserved Communities

What does it take to create real access to healthcare in underserved communities? In this episode, Domonic Hopson, President & CEO of Neighborhood Family Practice, shares a powerful and deeply human perspective on the realities of community health leadership and the role Federally Qualified Health Centers play in rebuilding trust, improving outcomes, and creating access for patients too often left behind by the healthcare system. Domonic discusses how his own upbringing shaped his passion for community health, why access to care is far more complicated than simply having insurance, and how poverty, housing insecurity, transportation, and mental health challenges all intersect with chronic disease management. The conversation also explores the growing importance of healthcare marketing and outreach in the FQHC world, why trust is built through consistency and community presence, and how organizations can balance mission-driven care with financial sustainability. One of the most powerful moments of the conversation comes when Domonic describes America’s healthcare challenge this way: “We’re looking to build a world-class front door because our front door is broken right now.”

Orla Seidel on Driving Marketing Outcomes With Empathetic AI & Commitment to the Data

Healthcare marketing is often measured by awareness, clicks, and scheduled appointments. But Orla Seidel, Director of CRM & Digital Marketing at Atlantic Health, believes the real opportunity is to measure what happens next: Did the patient show up? Did they complete the appointment? Did the experience reduce friction, improve outcomes, and support the business? In this episode, Orla shares how Atlantic Health is using data, AI, and cross-department collaboration to build more patient-centered journeys. She explains how her team launched AI-powered outbound agents to help patients prepare for colonoscopies, reduce cancellations and no-shows, and ease operational burden. She also breaks down the “four-legged stool” of marketing, IT/data, operations, and clinical teams, and why healthcare marketers need all four working together to make measurable progress. This conversation is a practical look at how healthcare marketing can move beyond campaigns and become a true driver of patient experience, operational efficiency, and completed care.

Dr. James Werth on FQHC Leadership, Rural Innovation & Learning from Failure

What does innovation really look like inside a rural Federally Qualified Health Center? In this episode, Dr. James Werth, CEO of Tri-Area Community Health, discusses the realities of leading an FQHC where mission, margin, staffing, and community needs all collide at once. From telehealth and school-based care to drone delivery and behavioral health integration, James shares candid lessons from both successful initiatives and failed experiments, and why healthcare leaders need to become more comfortable talking openly about what didn’t work. The conversation explores what makes FQHC leadership fundamentally different, why “build it and they will come” often fails in rural healthcare, and how operational groundwork, community buy-in, and staffing determine whether innovation succeeds.

Mikey Weil on How to Get Hired in Healthcare & the Future of Talent Acquisition

What does it really take to get hired at one of the most respected healthcare organizations in the country? In this episode, Mikey Weil from Boston Children's Hospital pulls back the curtain on healthcare recruiting and sourcing. He breaks down the difference between sourcing and recruiting, shares practical advice for job seekers trying to stand out in today’s competitive market, and explains how talent communities are one of the most powerful tools for both candidates and employers. The conversation also explores how AI is starting to reshape hiring, what skills actually matter right now, and why passion still plays a bigger role than most people think. Whether you’re trying to land your next role, build a stronger team, or just understand how hiring really works behind the scenes, this episode is packed with practical insight.