The Profit, People & Productivity Podcast

#012 Lifestyle business or big exit? What agency growth really looks like

Lifestyle agency or building to sell? Whatever your goal, the fundamentals are the same.In episode 12, Alfie and Gareth have an honest conversation about what it really takes to grow and scale an agency — covering profitability, leadership, systems, culture, and new business generation.No fluff, just practical advice for agency owners at every stage.🔗 Check out Rofinery → rofinery.com#AgencyLife #AgencyGrowth #AgencyOwner #AgencyManagement #AgencyOperations #DigitalAgency #AgencyProfitability #Rofinery

#011 Commerciality starts at the top: how agency leaders shape profitability

Want a more profitable agency? It starts with leadership — not just numbers.In this episode, Alfie and Gareth explore what it really means to make commerciality part of your agency's culture. They dig into why charisma and personality aren't enough to build a scalable business, and how systems, consistency, and communication shape the way agencies grow.What we cover:→ Why leadership sets the commercial tone→ What commercial awareness actually looks like in practice→ How to help your team understand utilisation, profitability and scope creep→ Why so many agency founders avoid the numbers — and what it costs them→ Making smart decisions without turning everyone into an accountant🔗 Check out Rofinery → rofinery.com

#010 Why agencies struggle with commercial accountability

In this episode, Alfie and Gareth Healy unpack what commercial accountability really means inside an agency, why it often gets diluted as agencies grow, and what leaders need to do to build a more commercially aware team

#009 Under-Servicing: Efficiency win or retention risk?

Everyone talks about over-servicing in agencies. But what about the opposite? In this episode, Gareth and Alfie unpack the much less discussed and potentially more dangerous issue of under-servicing. * If your margins look great… * If your retainers are highly profitable… * If clients seem “happy”… Is that actually a sign everything’s working? Or is it a hidden risk waiting to surface?

#008 -  Vision, mission, purpose & value - How to lead with clarity without sounding corporate

In this episode, we dive deep into the real meaning of Vision, Mission, Purpose, and Value, and why they matter more than ever. Alfie and Gareth unpack how these foundational elements shape culture, guide decision-making, and keep your team aligned (especially when you're growing fast or navigating change). Whether you're building your agency from scratch or rebooting after a buyout, this is the compass every founder needs. Expect real talk, practical frameworks, and the occasional coffee analogy. Find out why Gen Z isn’t lazy. They just want something to believe in. Sponsored by Rofinery [https://rofinery.com/] 🚀