The Successbrew Podcast

Ep 5 | S2: Arush Chopra on Brand Building, Algorithms & The Founder Mindset Shift | TSBP12

We didn’t expect this conversation to go here. What started as a structured discussion slowly turned into something far more real, a deep dive into how brands are actually built in today’s world. In this conversation, Sourabh Goyal sits down with Arush Chopra, the entrepreneur behind Just Herbs, a brand that started with his mother’s formulations and scaled into India’s growing D2C ecosystem. Today, he’s also working closely with founders at The Foundery, helping shape the next generation of brands. But this isn’t just a founder journey. It’s a conversation about what happens after you start, when the market gets noisy, trends move fast, and clarity becomes harder to hold onto. We explore: * What brand building really looks like today * Why personal branding is becoming essential for founders * The difference between chasing valuation vs creating real value * How founders get pulled into noise, trends, and short-term thinking * The mindset required to step back, rethink, and build intentionally There are moments where the conversation shifts, from answers to reflection, from strategy to mindset. And that’s where it becomes interesting. If you’re building a startup, growing a brand, or navigating the pressure of constant content and growth, this conversation offers a more grounded perspective on what it actually takes to build something that lasts. Watch till the end. The real value is in how the thinking evolves. Connect: * LinkedIn: The SuccessBrew Community [https://www.linkedin.com/company/the-success-brewery-global/?viewAsMember=true] * Instagram: @successbrewcommunity [https://www.instagram.com/successbrewcommunity/] * X: @SUCCESSBREW [https://x.com/SUCCESSBREW] * Facebook: @The Successbrew Community [https://www.facebook.com/groups/2147471101943594] * Sourabh Goyal (LinkedIn): @consultsourabh [https://www.linkedin.com/in/consultsourabh/]

Ep 4 | S2: NETWORK ≠ NET WORTH| Puneet Verma on Business, Networking and Leadership

From zero in 2006 to building Cybrain Software Solutions Pvt.Ltd to becoming President of TiE Chandigarh in 2025 Puneet Verma shared it all.  I met Puneet last month to discuss about TIECON Chandigarh. It was brief meeting and life got busy.  Last week a friend called and asked if I would like to invite him for SuccessBrew Podcast. And the answer was a YES I didn’t know anything about his journey 1. Personal  2. Professional  3. TiE Chandigarh Presidency Nothing at all, And it is hard for me to talk less even in front of cameras. The stories people share can change the way you think. If you are open to change the way you think, Life will Change. Although we spoke a lot about building a business, but my core interest remains the same  HOW TO LEVERAGE POWER OF A NETWORK?, and Puneet Verma spilled all the secrets that led him to becoming the President. 1. How to chose your network. 2. What to do and what not to do.  3. Secrets on strong relationship building.  4. books founders must read.  5. Why to join TIECON CHANDIGARH on 10th and 11th April. Connect with Puneet Verma - @puneet-verma-cybrain   [https://www.linkedin.com/in/puneet-verma-cybrain/] Connect: * LinkedIn: The SuccessBrew Community [https://www.linkedin.com/company/the-success-brewery-global/?viewAsMember=true] * Instagram: @successbrewcommunity [https://www.instagram.com/successbrewcommunity/] * X: @SUCCESSBREW [https://x.com/SUCCESSBREW] * Facebook: @The Successbrew Community [https://www.facebook.com/groups/2147471101943594] * Sourabh Goyal (LinkedIn): @consultsourabh [https://www.linkedin.com/in/consultsourabh/]

Ep 3 | S2: Passion is not a Business, Ft. Tushar Mittal

In this episode of The Successbrew Podcast Season 2, we sit down with Tushar Mittall, Founder of MySOHO.com (acquired) and Host of the Zero to X Podcast, for a raw and deeply honest conversation about what it truly takes to build a company that is designed to scale. This episode is not about motivation. It is about clarity. Tushar walks us through the early days of MySOHO, including the phase most founders never talk about openly. The point where the business was almost shut down. The identity crisis of being a new brand where nobody knows you, nobody trusts you, and nobody is waiting for your product. He explains why branding is far more than a logo or a name, especially in asset heavy businesses like co working. When you are asking landlords, banks, and institutions to trust you with property and capital, the story you build around your business matters as much as the numbers. As the conversation unfolds, we move into one of the most misunderstood areas of entrepreneurship. Team building. Tushar shares his non negotiable rule for founders. If a hire is not working and you are unable to find a solution, you must fire. Not out of ego or anger, but out of responsibility towards the company. Scaling requires speed, alignment, and clarity. Emotional attachment slows all three. One of the most important insights from this episode is around mindset. Most founders want to scale, but very few are mentally prepared for what scaling demands. Removing emotion from decision making, separating passion from profitability, and understanding that if money does not matter to you, then what you are building is not a business. It is a hobby. This episode also breaks the romantic myth of the solo founder journey. You can walk only a certain distance alone. Beyond that, progress demands a team that is capable, empowered, and aligned with the company’s intent to scale. We also explore how MySOHO reached a stage where expansion opportunities came looking for them. A phase where simply expressing interest in a town opened multiple doors. A result of building credibility, systems, and scale readiness over time. Towards the end, Tushar opens up about his current work, content creation, and how founders can connect with him directly. He shares why Instagram and YouTube are his preferred platforms and how he personally responds and engages with entrepreneurs who reach out. This episode is especially relevant for: * Early stage founders struggling with hiring and firing decisions * Entrepreneurs confusing passion with business sustainability * Startup operators preparing for scale * Founders building asset heavy or marketplace businesses * Anyone who wants honest conversations instead of sugar coated advice If you are building a company to scale, this episode will challenge how you think, decide, and lead. Watch till the end. This is one conversation most founders realise they needed, only after it is too late. Connect: * LinkedIn: The SuccessBrew Community [https://www.linkedin.com/company/the-success-brewery-global/?viewAsMember=true] * Instagram: @successbrewcommunity [https://www.instagram.com/successbrewcommunity/] * X: @SUCCESSBREW [https://x.com/SUCCESSBREW] * Facebook: @The Successbrew Community [https://www.facebook.com/groups/2147471101943594] * Sourabh Goyal (LinkedIn): @consultsourabh [https://www.linkedin.com/in/consultsourabh/]

Ep 2 | S2: AI से बिज़नेस कैसे बनाएं? | AI Image और AI Video का Future Explained | Kulwant Nagi

In Episode 2 of The Successbrew Podcast – Season 2, we sit down with AI educator and digital entrepreneur Kulwant Nagi to unpack the real future of AI image generation, AI video creation, and AI-powered digital businesses. From growing up in a small town in Haryana with no railway station to becoming a global speaker and educator, Kulwant’s journey is a masterclass in building systems instead of chasing jobs.  He shares deeply personal stories around education loans, financial pressure, quitting his first job, and how a single mindset shift helped him move from survival to scalability. It is a practical blueprint for creators, freelancers, coaches, and solopreneurs who want to use AI tools to build leverage, income, and long-term freedom. Kulwant explains how blogging and affiliate marketing helped him earn $5,000–$10,000 per month by 2015, why Google’s 2023 algorithm update forced a pivot, and how AI image and video generation is now replacing expensive photoshoots, ad productions, and even early-stage filmmaking. A major focus of the conversation is AI Growth Skool, Kulwant’s Hindi-first education platform where he teaches AI image creation, cinematic AI videos, commercial visuals, and 3D character generation to thousands of students. This episode is ideal for: AI coaches and AI educators Creators learning AI image generation and AI video creation Freelancers adding AI skills to increase income Digital marketers and solopreneurs Anyone building a one-person, scalable business using AI Kulwant also breaks down: * How to start a digital business under ₹10,000 * Why daily research is a non-negotiable advantage * How non-coders can build AI tools * Which AI tools actually matter (and which don’t) * How AI reduces marketing costs by 90% If you want clarity on how people will build billion-dollar businesses as solo founders using AI, this episode will give you both direction and conviction. Connect with Kulwant Nagi: * LinkedIn: @kulwantnagi   [https://www.linkedin.com/in/kulwantnagi/] * Instagram: @kulwantnagi  [https://www.instagram.com/kulwantnagi/]  * YouTube: @aiwithkulwant   [https://www.youtube.com/channel/UCrqHf6uSsHpvDZ5eYVTPdNA] * Facebook: @kulwant.nagi  [https://www.facebook.com/kulwant.nagi]  How to start a career in Ai, How to learn AI, How to create Ai images, How to create Ai videos Connect: * LinkedIn: The SuccessBrew Community [https://www.linkedin.com/company/the-success-brewery-global/?viewAsMember=true] * Instagram: @successbrewcommunity [https://www.instagram.com/successbrewcommunity/] * X: @SUCCESSBREW [https://x.com/SUCCESSBREW] * Facebook: @The Successbrew Community [https://www.facebook.com/groups/2147471101943594] * Sourabh Goyal (LinkedIn): @consultsourabh [https://www.linkedin.com/in/consultsourabh/] Episode Timestamps 00:00 – Introduction & Season 2 Theme: Systems & Scalability 03:00 – Personal Journey, Education Loans & Financial Pressure 11:00 – Blogging, Affiliate Marketing & First Breakthrough 19:00 – The 2023 Pivot: From Blogging to AI Images & Videos 30:00 – How to Start a Digital Business Under ₹10,000 36:00 – The Daily Research Habit That Changes Everything 43:00 – Building AI Tools as a Non-Coder (GitHub & Vercel) 55:00 – Future of AI in Marketing, Images & Video Creation 60:00 – Founders Toolkit: AI Tools, Video Tools & Storage Systems

Ep 1 | S2: Kaise Kiya 10 Crore ka Revenue | Kya Zero Polyester Formal Shirt Brand Ban Skta hai???

RATNESH KUMAR – The Formal Club | A Zero-Polyester Sustainable Fashion Movement In this powerful opening episode of Season 2, we sit down with Ratnesh Kumar, Co-founder of The Formal Club, an Indian premium clothing brand redefining how modern professionals approach formal wear. Built on the foundation of Sustainable Fashion and a commitment to Zero Polyester Fashion, Ratnesh’s journey is a rare blend of purpose, resilience, and precision-led execution. From growing up in a small town in Bihar to climbing the corporate ladder at KPMG, PWC, and across the global consulting ecosystem, Ratnesh reached the peak of professional success. But the pandemic altered everything.  Losing his father became the catalyst that shifted his definition of achievement, purpose, and responsibility. This is the story of why he left an enviable international life to return to India with a renewed mission. In this episode, Ratnesh opens up about his personal transformation, The data-backed approach behind building a premium fashion brand, and the mindset required to scale a D2C business in today’s competitive world. He reveals how The Formal Club was built with a clear intent: to create premium, 100% cotton, chemical-free formal shirts designed for Indian professionals, without compromising the planet. No shortcuts. No fast fashion compromises. No polyester—ever. This conversation explores: * Why sustainable fashion must become a mainstream consumer choice. * How one year of data research shaped the foundation of The Formal Club. * The operational systems and cultural principles behind a rapidly scaling D2C brand. * Why customer experience—not marketing gimmicks—is the real differentiator. * The emotional, strategic, and financial realities of entrepreneurship. * The founder toolkit Ratnesh uses to build, measure, and optimise every part of his business. For every aspiring D2C founder, textile professional, sustainability advocate, or purpose-driven entrepreneur, this episode offers rare clarity. Ratnesh dispels myths, challenges industry norms, and presents a grounded roadmap for creating a premium, planet-conscious brand. If you’re interested in Fashion Brands, Sustainable Fashion, Zero Polyester Fashion, or the systems required to scale a D2C company, this conversation will influence the way you look at clothing, leadership, and life itself. This episode is more than entrepreneurship—it's about choosing purpose over convenience, depth over speed, and impact over illusion. And when it is led by purpose 0-10 Crore journey in 2 years is very much doable. Watch, learn, and share with someone who dreams of building a meaningful brand. Time Stamps  00:03 The speaker emphasizes the importance of data  02:44 Introduction to Ratnesh Kumar and The Formal Club's philosophy. 07:14 Pandemic leads to life-changing decisions after personal loss. 09:31 The couple returns to India to support family, prioritizing personal duty over corporate success. 13:23 Personal transformation sparked by a significant loss and journey to self-rediscovery. 15:54 Family support plays a crucial role in overcoming challenges. Research to Start the business  21:17 Research and data analysis are critical for sustainable business decisions. 24:57 Emphasizes the importance of customer engagement in product development. 26:38 Emphasizing quality and leadership is crucial for premium standards. Hiring  30:50 Understanding the ASK framework is essential for evaluating the potential of a D2C brand. 32:46 Focus on fundamentals for scalable order processing from day one. 36:20 A data-driven approach shapes shirt design in response to shifting consumer preferences. Launch with SEO only 41:36 The brand launched with SEO and feedback from professionals before performance marketing. 46:35 The challenges of ensuring quality in formal shirts amidst polyester usage. 52:08 Emphasizing conscious choices with zero polyester for better brand loyalty. Founder Stress  57:39 Founders face daily stresses and must focus on personal growth and core values. 59:40 Focus on perfecting one product before expanding the brand. 1:08:22 Key tools for daily productivity in startups. 1:10:09 Data transparency is crucial for D2C brands' success. 1:15:33 Emotional resilience is crucial for consistent performance in business. 1:19:22 Challenges faced by a D2C brand in customer communication and delivery. 1:24:34 Success in business relies on personal development and data-driven decisions. 1:26:17 Podcasts are now mainstream and valuable learning tools.