The Unsexy Businessmen

Ep. 1 - Unsexy Coaching: Alex's First Session with Aaron

Follow the Journey on Instagram: @unsexyalex On this episode of the Unsexy Businessmen Podcast, Alex sits in the hot seat as Aaron runs him through a full coaching intake session — the same one Aaron uses with real clients. No fluff, no BS, just the exact questions, numbers, and awkward guesses (bicep size, anyone?) that go into building a real training and nutrition plan. Alex opens up about his training history, his relationship with alcohol, stress-eating, and why "genetics" isn't the excuse he used to think it was. Aaron breaks down DEXA scans, the A/G ratio you've probably never heard of, and why literally everyone — even the coaches — has a coach. It's honest, it's a little TMI, and it's exactly how this six-month transformation series kicks off. What you'll learn: * The exact questions a real coach asks in a first session (training history, diet, sleep, stress, lifestyle) * Why tracking macros and understanding your "why" matters more than chasing a number on the scale * What a DEXA scan actually tells you — including body fat %, lean mass, and the often-overlooked A/G (android/gynoid) ratio * Why consistency beats intensity, and how accountability changes the game * How stress-driven habits (drinking, binge eating) sabotage progress — and how to plan around them instead of ignoring them

From Skinny Farm Kid to 60-Year-Old Bodybuilder: Dan Maddox's No-Excuse Fitness Journey

This week Alex and Aaron sit down with Dan Maddox — a northeastern Montana farm kid turned law enforcement officer, 22-year paramedic, gym manager, motivational speaker, and competitive bodybuilder who just stepped on stage at 60 years old. Yeah, he's doing a lot. Dan's story isn't your typical fitness journey. We're talking a guy who graduated high school at 6 feet tall and 140 pounds soaking wet, crushed his arm so badly doctors said he'd never grip anything again, and responded by working up to a 612-pound raw deadlift. Doctors say never — Dan says watch me. What You'll Learn: * Why "no growth in your comfort zone" isn't just a bumper sticker — and how Dan actually lives it * The dietary shifts that made the biggest difference between his 2013 debut and stepping on stage four years ago * How self-esteem is the real barrier to entry at the gym (and what to do about it) * Why Dan thinks your first gym step is harder than any set you'll ever do — and how to take it anyway * The 85/15 rule for eating that lets you stay consistent without losing your mind * What 22 years of 911 calls taught him about using the gym for mental health * How to keep building muscle and bone density after 50, 55, or 60 — no excuses accepted * Why you can't soar with eagles if you're hanging around with buzzards Dan's the kind of guy who doesn't preach what he doesn't practice. Come for the deadlift numbers, stay for the life advice.

From Costco Hot Dogs to Cream of Wheat: Our Full Day of Eating

We heard you asking, so we're opening up the fridge and the pantry. In this episode, Alex and Aaron break down exactly what they eat on a daily basis — pre-workout, post-workout, lunch, dinner, snacks, and yes, the cheat meals too. No gatekeeping, no perfect diet BS, just real food, real macros, and a lot of opinions on Minute Made rice. What You'll Learn: * What Alex and Aaron actually eat from morning to night (with real macro breakdowns) * Why tracking your food is non-negotiable — and why it takes about 10 seconds, not an hour * Snack hacks that actually taste good AND fit your macros (Greek yogurt cheesecake, anyone?) * The caffeine conversation: does cutting it really improve your sleep? * Why goals matter just as much as tracking — and what happens when you have one without the other * The sneaky calorie bombs hiding in "simple" meals (looking at you, Taco Bell run) * How to build a sustainable way of eating you actually look forward to

Strong, Not Skinny: How Gordon Steele Built a Body (and a Routine) That Actually Lasts

This week Alex and Aaron sit down with their old mission buddy Gordon Steele — and yes, he looks exactly as jacked as you'd expect someone named "Steele" to look. But it wasn't always that way. Gordon went from managing a restaurant and eating his way through the menu to becoming a five-to-six-days-a-week lifter who's now training for his first Hyrox with his wife. No overnight transformation, no magic pill — just baby steps, a good playlist, and a hard-won routine. What You'll Learn: * How Gordon went from zero gym habit to five or six days a week — and why starting with just two days was the actual key * The mindset shift that made nutrition finally click (hint: eight months of MyFitnessPal and a lot of tacos) * Why the number on the scale is almost completely useless and what to pay attention to instead * The supplements worth taking (creatine and magnesium) and the ones you can skip * How to actually protect your sleep schedule when you've got three kids and a nine-to-five * Why your kids aren't your excuse — they're your reason * The "appointment with yourself" philosophy that Gordon's father-in-law swears by (and that changed everything) * Walking as a legitimate, underrated form of cardio — and why your knees will thank you * The Heavy app, progressive overload, and why tracking your lifts will keep you sane on the bad days

Ignore the Noise: How to Handle Negativity When You're Trying to Get Healthy

Let's be real — the hardest part of getting healthy sometimes isn't the workouts or the meal prep. It's the people around you. In this episode, Alex and Aaron break down the different flavors of negativity you'll run into on your health journey: the friend who won't stop pushing the cheesecake, the spouse who makes you feel dumb for going to the gym, and the random internet troll who's convinced Aaron claimed to be an elite athlete (he didn't). They also get into why gym culture gets a bad rap it doesn't deserve, why obesity is apparently contagious (there's a real study on this), and how surrounding yourself with the right people can make or break your goals. What You'll Learn: * Why people pressure you to eat bad food — and why it's not really about the food * The truth about gym culture and why the fear of being judged is probably holding you back * How social media negativity is different from real-life negativity (and how to handle both) * Why the people you spend the most time with have a massive impact on your health outcomes * How to be the kind of friend or partner that actually helps people hit their goals