Traction with the Tiger

How to Measure a Successful Tax Season: The 2 Metrics That Actually Matter

Tax season is over. Now comes the real question: how should you measure it? In this solo episode of Traction with the Tiger, Chris Wittich breaks down the most common ways CPA firms evaluate tax season performance, and why many of them fall short. From revenue and returns filed to extensions, new clients, and staff workload, there’s no shortage of metrics. But not all of them drive better decisions. Chris shares his perspective as a tax department leader overseeing 50+ professionals and explains why he focuses on just two metrics to evaluate success: * Total hours worked across the team as a measure of efficiency and sustainability * The experience of 10 key client relationships as a proxy for overall client success You’ll also hear: * Why revenue can lag and distort performance insights * How tracking returns vs. extensions impacts workflow strategy * The connection between staff hours and stress levels * A practical way to simplify client satisfaction across thousands of engagements Chris closes with a transparent look at his firm’s recent tax season, including where performance improved, where it didn’t, and how it ultimately graded out. If you’re a CPA firm leader looking to refine how you measure performance and set clearer expectations going into the next busy season, this episode offers a focused, practical framework.

Recruiting Strategies, Firm Growth & Candidate Experience: A Conversation with Josh Gerdes

In this episode, Chris Wittich sits down with Josh Gerdes, Director of Recruiting Solutions at Boyum Barenscheer, to discuss strategies for attracting and retaining top talent in CPA firms. Josh shares insights on building a candidate-first experience, using proactive recruiting techniques, and creating a work environment that balances career growth with employee engagement. They also explore how internal recruiters can help firms scale efficiently, improve workforce planning, and enhance hiring outcomes. Whether you’re a CPA firm leader or HR professional, this episode provides actionable strategies for strengthening your recruiting process and building a high-performing team.

Manufacturing in Minnesota: A Conversation with James Woelfel

In this episode of Traction with the Tiger, host Chris Wittich sits down with James Woelfel, Audit Senior Accountant in Boyum Barenscheer’s Manufacturing Group, to discuss the current state of manufacturing in Minnesota and what the economic data suggests for 2026. They break down key economic indicators, including business confidence, new orders, capacity utilization, and manufacturing GDP, and explain how manufacturers can use both historical and forward-looking data to make more informed business decisions. The conversation also covers the real concerns Minnesota manufacturers are raising, including tariffs, interest rates, workforce challenges, and the state’s policy and regulatory environment. James introduces Boyum Barenscheer’s Manufacturing Economic Report, a one-of-a-kind resource built specifically for Minnesota manufacturers. The report provides monthly insights into Minnesota, Midwest, and national manufacturing trends, helping business leaders understand the broader market and plan with greater clarity and confidence. This episode is designed for manufacturing owners, CFOs, controllers, and operations leaders who want practical, data-driven insight to support growth, investment decisions, and long-term planning.

What’s Really Happening with Minnesota Tax Conformity: A Conversation with Nick Creamer

In this episode of Traction with the Tiger, Chris Wittich is joined by Senior Tax Manager Nick Creamer to discuss Minnesota’s ongoing nonconformity with recent federal tax changes and what it means for the 2026 tax season. They break down key issues like bonus depreciation, Section 174 R&D expensing, no tax on tips and overtime, and the expiration of Minnesota’s PTE election. With uncertainty around whether the legislature will pass a conformity bill this year, Chris and Nick walk through the risks, planning considerations, and why extending your return may be the smartest move.

What’s Really Happening in the Salon Industry: A Conversation with Tracy Stevens

The salon industry is experiencing its biggest tax changes in decades and the impact is huge. In this episode of Traction with the Tiger, Chris Wittich and salon industry specialist Tracy Stevens break down what’s happening right now, from tip credits and compliance to why tax planning matters more than ever. They share real-world insights on how salon owners can avoid missed opportunities, improve cash flow, and set their businesses up for success in 20256 and beyond. A must-listen for salon owners navigating a rapidly changing tax landscape.