Your Marketing Mentor, Hosted By Sherry Sutton

Ep 29 - The Visibility Shortcut How a Podcast Can Replace 10 Other Marketing Tasks

Are you stuck on the content creation hamster wheel? If you’re a business owner trying to stay visible online, you already know marketing is a long game. But posting every day, writing emails, updating your blog, and showing up on social media can feel overwhelming — especially if you don’t have a marketing team. In this episode of Your Marketing Mentor, I break down how a podcast can replace 10+ other marketing tasks and become the foundation of your entire visibility strategy. Instead of scrambling to create content every day, you can build a One-To-Many Content Model — where one strategic podcast episode turns into dozens of pieces of marketing content across multiple platforms. In this episode, I walk you through: ☑️Why most entrepreneurs feel overwhelmed by content creation ☑️How consistent visibility builds trust (even when no one seems to be engaging) ☑️The exact breakdown of how one 12-minute podcast can turn into 78 pieces of content ☑️How to repurpose your podcast into blog posts, email marketing, LinkedIn newsletters, YouTube, and social media ☑️Why podcasting is one of the most efficient long-form marketing strategies for service-based businesses If you’re the face of your brand and want a sustainable visibility strategy that builds authority, trust, and revenue — this episode will show you how to simplify your marketing without disappearing from your audience’s view. Marketing works best when it’s built on clarity, not pressure. And your podcast can become the asset that holds it all together. 🎙 Ready to build your own show? Learn more at SherrySutton.com or reach out to start the conversation. ⏱️ Timestamps 00:00 – Are You Stuck On The Content Hamster Wheel? 01:46 – Why Visibility Is Non-Negotiable For Business Growth 02:25 – The Long Game Of Marketing And Trust 03:52 – Turning One Podcast Into Multiple Platforms 04:22 – Publishing To YouTube And Podcast Platforms 05:00 – Repurposing Into Blog And LinkedIn Newsletter 05:30 – Using Your Podcast For Email Marketing 06:00 – Creating Social Media Content From One Episode 07:00 – How 10 Pieces Of Content Multiply Across Platforms 09:23 – 78 Pieces Of Content From One Video 10:00 – How Much Prep Does A Podcast Really Take? 10:30 – Why Podcasting Is Worth The Investment 11:00 – What Podcast Management Should Actually Include 12:00 – How To Work With Our Visibility Management Team

Ep 28 - 4 Lessons For New Podcasters From Our Podcast Launch Lab

Over the past few months, I’ve had the joy of coaching a group of incredible business owners through the process of launching their very first podcasts inside Podcast Launch Lab. And I learned SO much along the way. In this episode, I’m sharing the 4 biggest lessons that came up during our time together—things that will help you get out of your head and into action. We’ll cover: -Why your podcast doesn’t have to stay the same forever -How to handle the fear of being seen and heard -The honest truth about time, consistency, and making space to show up -When to DIY… and when it’s okay to get help This is a super honest, encouraging episode packed with stories from behind the scenes—and hopefully, it gives you the nudge you need to take your next step. 🎧 Resources + mentions: -[Podcast Launch Lab] https://www.sherrysutton.com/podcastlaunchcourse (starts Feb 6, 2026!) -Riverside.fm (my favorite recording tool) -Captivate.fm (for hosting) -Canva (for simple, professional graphics) Watch the full episode here on YouTube or listen on your favorite podcast platform. Timestamp: 00:00 Introduction to Your Marketing Mentor 00:59 The Power of Podcasting for Small Businesses 02:04 Key Takeaways from the Podcast Launch Lab 02:34 Adapting Your Podcast to Your Business Strategy 05:58 Overcoming the Fear of Speaking 09:31 The Commitment Required for Consistent Content Creation 12:59 Is DIY Podcasting Right for You? 19:25 Conclusion and Upcoming Podcast Launch Lab

Ep 27 - Your 2026 Visibility Plan

Tired of posting with zero traction? In this episode, I’m teaching you how to ditch the marketing mayhem and build a visibility plan that actually gets results. No more throwing content at the wall and hoping something sticks. 📌 Timestamps: * 00:00 – Introduction: Overcoming Marketing Struggles * 00:47 – The Post and Pray Cycle * 01:37 – Building a Visibility System * 03:37 – Three Pillars of a Successful Visibility Plan * 05:58 – The Brand to Bank Accelerator * 07:50 – Conclusion: Plan for Success in 2026 What you'll learn: * Why “posting and praying” keeps you stuck * The real reason most experts struggle with visibility (hint: it’s not lack of content) * My proven 3-pillar visibility system: Clarity, Consistency, and Conversion * How to map your next 90 days of content with ease * The mindset shift that turns stress into a strategy 🎁 Grab your FREE 2026 Visibility Planner: Comment “PLAN” below and I’ll send it straight to you! ✨ Get on the waitlist for the Brand to Bank Collective — launching January 20th! Resources Mentioned: * ✅ 2026 Visibility Planner (Comment PLAN below to grab it) * 🧭 Brand to Bank Collective – Doors open soon! 🎙️ Subscribe, rate & review the podcast — and don’t forget to share this episode with a friend who needs a visibility plan that actually works! ✨ Watch the full episode here on YouTube or tune in on your favorite podcast platform. XO, Sherry, Your Marketing Mentor

Ep 26: How to Create Short Videos for Social That Sell (Without Selling Out)

Feel awkward or cringey every time you hit record? You’re not alone—and this episode is going to change everything. In this episode of Your Marketing Mentor Podcast, I’m breaking down the real reason video marketing feels so overwhelming for so many entrepreneurs—and how to finally create short-form videos for social media that actually sell your offers (without you having to sell your soul). Whether you're camera-shy, overthinking every word, or just flat-out stuck in perfectionism, I’m giving you a simple, authentic approach to showing up on video with clarity, confidence, and consistency. You’ll learn: * Why you don’t need to be an influencer (or dance on TikTok) to grow your business with video * How to ditch the performance mindset and connect through conversation instead * The 3 C’s of video success (Clarity, Confidence & Consistency) * The mindset shift that helped me show up on video—hat hair and all 😉 * Why stories sell and scripts repel—and how to craft video content that builds trust and converts * My favorite tools and tricks for batch recording without burnout PLUS: I’m sharing a sneak peek into my new Real and Ready program—an easy, fun, and done-for-you way to record 3 MONTHS of video content in just 90 minutes. 🎁 Free Download: Want to plan and film 3 short videos this week that actually sell? Email me the word VIDEO at sherry@sherrysutton.com and I’ll send you my free 5-minute training + checklist that walks you through it step-by-step. ⏱️ Episode Chapters Use these timestamps to skip to your favorite part: 00:00 – Introduction to Video Marketing Challenges 02:46 – The Three C's of Video Success 05:51 – The Importance of Storytelling in Marketing 08:36 – Conclusion and Call to Action 💡 This episode is for you if: * You feel nervous or self-conscious on camera * You want to use Reels or TikToks to market your business but don’t know where to start * You’re tired of marketing that feels fake, forced, or inauthentic * You want to build connection, not just followers 🎬 Watch this episode on YouTube 🎧 Listen on Spotify, Apple Podcasts, or wherever you tune in 🚀 Let’s Talk Podcast Launch Lab Want to go from idea → recording Episode 1 → launching by January 1, 2026? That’s what the Podcast Launch Lab is built for. Here’s what you get: 8 weeks of hands-on coaching + live sessions In-studio and online classes covering strategy, tech, branding, thumbnails, show notes, the works Done-for-you assets: intro/outro, episode 1 audio/video edited, thumbnails, reels, 10-episode content calendar, marketing plan, guest system, and more Weekly meetings (online + in-person) from Oct 3 → Nov 21, 2025, then your launch Day is Jan 1, 2026 👉 Let’s Make It Happen Ready to stop planning and actually launch? Learn more here: www.sherrysutton.com/podcastlaunchcourse

Ep 25: 5 Things I Learned In My 5 Years In Business

🎉 5 Things I’ve Learned in 5 Years of Business | Your Marketing Mentor Podcast (Ep 25) It’s my 5-YEAR business anniversary!! 🥳 And we’re celebrating it on the 25th episode of the Your Marketing Mentor Podcast! (How’s that for a full-circle moment?!) After half a decade of coaching mission-driven entrepreneurs, launching offers that worked (and a few that flopped), navigating tech meltdowns, and figuring out how to market with heart — I’m sharing the 5 biggest lessons I’ve learned so YOU can grow faster, feel less overwhelmed, and show up like the CEO you were born to be. If you’re building a business that aligns with your values and vision — this episode is for YOU. 💕 ✨ What You’ll Learn in This Episode: -The #1 reason your marketing may not be working (hint: it’s not your logo) -How to stay consistent without burning out -Why you can’t (and shouldn’t) do this alone -The ROI rule I use before spending a single dollar -What to do instead of waiting for everything to be “perfect” 📌 Timestamps: 00:00 – Welcome to the Five Year Anniversary Episode 01:47 – Lesson 1: The Importance of Strategy 03:57 – Lesson 2: Consistency in Marketing 08:22 – Lesson 3: Asking for Help 13:41 – Lesson 4: Managing Expenses Wisely 19:09 – Lesson 5: Done is Better Than Perfect 24:47 – Conclusion and Future Plans 🔗 Links & Resources: → Work with me 1:1 (VIP Strategy Sessions + Mentorship): calendly.com/sherrysutton/45-minute-consult-with-sherry-sutton → Join the Podcast Launch Lab: www.sherrysutton.com/podcastlaunchcourse → DM me on Instagram if you want a custom marketing plan → Want a quarter’s worth of content in 90 mins? Check out Real & Ready: www.sherrysutton.com/heartofthehustleproductpage 🎧 Listen on the Go: Find this episode on Apple Podcasts, Spotify, or your favorite platform. 🙌 Let’s Connect: Instagram → @sherrysuttonmarketingmentor Website → sherrysutton.com YouTube → www.youtube.com/@sherrysuttonmarketingmentor ✅ Don’t forget to: 👍 Like the video 💬 Comment below: What’s the biggest lesson YOU’VE learned in business? 🔔 Subscribe so you never miss an episode 📤 Share this with a fellow entrepreneur who needs this encouragement Here’s to the next five years — and helping YOU build a business that’s profitable, powerful, and perfectly aligned. You’ve got this. XO, Sherry Your Marketing Mentor 🚀 Let’s Talk Podcast Launch Lab Want to go from idea → recording Episode 1 → launching by January 1, 2026? That’s what the Podcast Launch Lab is built for. Here’s what you get: 8 weeks of hands-on coaching + live sessions In-studio and online classes covering strategy, tech, branding, thumbnails, show notes, the works Done-for-you assets: intro/outro, episode 1 audio/video edited, thumbnails, reels, 10-episode content calendar, marketing plan, guest system, and more Weekly meetings (online + in-person) from Oct 3 → Nov 21, 2025, then your launch Day is Jan 1, 2026 👉 Let’s Make It Happen Ready to stop planning and actually launch? Learn more here: www.sherrysutton.com/podcastlaunchcourse