The Superflow Podcast

Joel Klettke - Founder of Case Study Buddy & Business Casual Copywriting

In this episode - Presentinggggggggg, Joel Klettke! - After 17 redrafts of this introduction, I'm going to officially just go for it! Joel Klettke, all the way from Canada, is the founder of Business Casual Copywriting & Case Study Buddy (& Conversion Copywriter, Consulting to SAAS & B2B) and talks about his journey to becoming a highly regarded Copywriter, his process, how he helped Hubspot get a major lift in their conversions (2x), what's the big deal with Case Studies, what's the right way to do them to drive conversions & how most companies get this wrong and a ton more stuff that you don't want to miss. P.S - Alternative titles for this episode that we shot down - 1. Convert like crazy! and my favourite - 2. Do you even convert, bro? Thanks for tuning in :)

Kaitlin Mogentale - Founder of PulpPantry

In this episode, we speak to Kaitlin 'makes super cool snacks out of juice pulp' Mogentale!! There's a lot packed into this, especially for founders who are just starting off. Kaitlin Mogentale's the Founder & CEO of Pulp Pantry, connecting all the way from Los Angeles, California in the United States for this one. Pulp pantry makes Chips but not just any kind of chips - they make their chips from the pulp that's leftover after juicing vegetables. She'll tell you more about it but prepare to get hungry. We go over her story, her experiences while building pulp pantry, the role of community especially as a female founder, the role of branding, packaging & marketing in the growth of venture & what's coming next in the food sustainability movement. Founders, especially female founders, you'll enjoy this one. Thanks for tuning in!

Joe Human - Creative Entrepreneur, Forbes30under30

In this episode - Joe Human, Creative Entrepreneur, Forbes30under30 and one of Africa's best branding minds, gives us his take on all things branding.  His story and where's come from, what makes a good brand, how he's become a social influencer, what's his take on branding in 2020, how to thrive as a creative entrepreneur especially as a designer/agency owner including mindset, pricing etc, his love for a particular brand and more interesting bits.  Branding is a mutually admired area so you'll hear me a bit more on this episode than usual.  He's got a simple, honest vibe that you'll love. Tune in :)

Corey Haines - Head of Growth of Baremetrics (Prev)

In this episode - Corey Haines, Head of Growth, Baremetrics, gives us his take on SAAS Growth. For people new to SAAS (Software-as-a-service) this might seem a bit overwhelming however, if you're in the startup ecosystem which involves any kind of technology/internet enabled subscriptions, you must listen in.  We get into the deep end of a number of areas a SAAS venture faces including tactics on effective customer research, pricing strategies, dealing with cancelling customers and the best way to get customers (activation model) among other topics. I did this podcast interview at 1 am alone in the WeWork building, generally exhausted and definitely decently nervous considering my own lack of depth about SAAS but I came away from this Podcast with a strong understanding of it. Corey has a way of explaining it simply enough so most of us get it.  You won't find this on regular blogs people.  Get on it :)

Brendan Hufford - Founder of SEO for the Rest of Us

In this episode, I'm connecting with Brendan 'infectious energy' Hufford the star man from Chicago, United States who gives us his take on what's happening in the SEO (Search Engine Optimisation) world. Brendan and I had a great time going over so many different areas of SEO that we had to split the episode into two parts just to get it uploaded to IG. This one's loaded with value. If you're even remotely related to the SEO game or want to get started or maybe are an expert in the space, you're going to be taking notes. He's humble but open about his views so expect a lot of energy, expression and lots of grins. Some areas we cover are Tools for SEO, Is SEO Dead?, Important people that he looks up to in the space, No Click Searches, Google Algorithms and the whole lot!