Analytics Friday

Pull Up a Chair: A Conversation with Steen Rasmussen

In this episode, Jorge Cunha hosts Steen Rasmussen, a renowned analytics leader. They discuss the evolving landscape of analytics, emphasising the importance of aligning data with business objectives rather than focusing solely on technical metrics such as click-through rates. Steen highlights the challenges organisations face with data quality and the need for a cultural shift to integrate analytics into decision-making processes better. They explore the impact of tools like Google Analytics 4 and the significance of real-time intent signals in shaping business strategies. The conversation underscores the necessity for proactive data-driven business development and the role of analytics in understanding market dynamics. Steen also shares insights on the future of analytics, including the need to track non-human agents and the importance of data governance. 💡 Imagine you're in a café, sitting at the next table, overhearing two people in a passionate conversation. That's how we want you to feel with every episode. You can connect with Steen Rasmussen on LinkedIn https://www.linkedin.com/in/steenrasmussen/ [https://www.linkedin.com/in/steenrasmussen/] Important Note: The opinions expressed by the participants are their own responsibility; each participant speaks on their own behalf. The founder of the Analytics Friday Podcast is Jorge Cunha; you can get in touch via LinkedIn at: ⁠⁠⁠⁠⁠https://linkedin.com/in/jorgecunha⁠⁠⁠⁠⁠ [https://linkedin.com/in/jorgecunha⁠⁠⁠⁠⁠] #analyticsfriday⁠ ⁠#management⁠ ⁠#marketingdigital⁠ ⁠#marketingb2b⁠ ⁠#marketingonline⁠ ⁠#crm⁠ ⁠#online⁠ ⁠#podcast⁠ ⁠#ecommerce⁠ ⁠#digitaltransformation⁠ ⁠#influencermarketing⁠ #web3 #VR #IA

Pull Up a Chair: A Conversation with Lena Redko

In this episode, Lena, a seasoned data analytics expert, discusses the transformative impact of AI on analytics, emphasising the need for human judgment to interpret insights and make strategic decisions. While AI democratizes data analysis, it cannot replace the expertise and context that humans provide. The conversation highlights the importance of balancing automation with human input to avoid blind spots and ensure ethical AI deployment, ultimately stressing that human intuition remains crucial in navigating the complexities of modern business. You can connect with Lena Redko on LinkedIn at https://www.linkedin.com/in/lena-redko-a054151/ 💡 Imagine you're in a café, sitting at the next table, overhearing two people in a passionate conversation. That's how we want you to feel with every episode. Important Note: The opinions expressed by the participants are their own responsibility; each participant speaks on their own behalf. The founder of the Analytics Friday Podcast is Jorge Cunha; you can get in touch via LinkedIn at: ⁠⁠⁠⁠https://linkedin.com/in/jorgecunha⁠⁠⁠⁠ [https://linkedin.com/in/jorgecunha] #analyticsfriday⁠ ⁠#management⁠ ⁠#marketingdigital⁠ ⁠#marketingb2b⁠ ⁠#marketingonline⁠ ⁠#crm⁠ ⁠#online⁠ ⁠#podcast⁠ ⁠#ecommerce⁠ ⁠#digitaltransformation⁠ ⁠#influencermarketing⁠ #web3 #VR #IA

Pull Up a Chair: A Conversation with Terry Seitz

Join Terry Seitz, a marketing veteran, as he reveals how AI is reshaping marketing and business valuation. Discover how modern attribution models measure true campaign impact beyond vanity metrics. Learn why strong brands thrive in crises and how AI-driven insights personalise experiences efficiently. Key Insights: - AI's Role: Not just automation, it's redefining strategy. - Measurement Evolution: From vanity metrics to real revenue impact. - Brand Resilience: Building long-term value in turbulent times. - Strategic Thinking: Small agencies leveraging AI for a competitive edge. Why Listen: Perfect for marketers and leaders eager to leverage AI strategically. Transform challenges into competitive advantages and redefine success in a post-AI era. You can connect with Terry Seitz on LinkedIn at https://www.linkedin.com/in/terry-seitz-57aa654/ 💡 Imagine you're in a café, sitting at the next table, overhearing two people in a passionate conversation. That's how we want you to feel with every episode. Important Note: The opinions expressed by the participants are their own responsibility; each participant speaks on their own behalf. The founder of the Analytics Friday Podcast is Jorge Cunha; you can get in touch via LinkedIn at: ⁠⁠⁠https://linkedin.com/in/jorgecunha⁠⁠⁠ [https://linkedin.com/in/jorgecunha] #analyticsfriday⁠ ⁠#management⁠ ⁠#marketingdigital⁠ ⁠#marketingb2b⁠ ⁠#marketingonline⁠ ⁠#crm⁠ ⁠#online⁠ ⁠#podcast⁠ ⁠#ecommerce⁠ ⁠#digitaltransformation⁠ ⁠#influencermarketing⁠ #web3 #VR #IA

Pull Up a Chair: A Conversation with PR Smith (Paul Smith)

Unlock the key to effective marketing planning with PR SMITH (Paul Smith), the creator of the SOSTAC® framework. If you find complicated, overwhelming strategies frustrating and ineffective, this episode offers a straightforward, proven model that has revolutionised marketing approaches for thousands, no jargon, just results. Learn how a Dublin-based marketing expert developed a system that blends logic, structure, and agility in a chaotic digital landscape. Paul shares the intriguing story behind SOSTAC's® creation, rooted in his frustration with traditional planning chaos during his MBA studies. Discover how this framework clearly distinguishes strategy from tactics, enabling you to concentrate on what truly matters.You can connect with PR Smith (Paul Smith) on LinkedIn at https://www.linkedin.com/in/prsmithmarketing/ 💡 Imagine you're in a café, sitting at the next table, overhearing two people in a passionate conversation. That's how we want you to feel with every episode. Important Note: The opinions expressed by the participants are their own responsibility; each participant speaks on their own behalf. The founder of the Analytics Friday Podcast is Jorge Cunha; you can get in touch via LinkedIn at: ⁠⁠https://linkedin.com/in/jorgecunha⁠⁠ [https://linkedin.com/in/jorgecunha] #analyticsfriday⁠ ⁠#management⁠ ⁠#marketingdigital⁠ ⁠#marketingb2b⁠ ⁠#marketingonline⁠ ⁠#crm⁠ ⁠#online⁠ ⁠#podcast⁠ ⁠#ecommerce⁠ ⁠#digitaltransformation⁠ ⁠#influencermarketing⁠ #web3 #VR #IA

Pull Up a Chair: A Conversation with Mark Schaefer

Discover how AI is transforming marketing, branding, and personal growth from industry expert Mark Schaefer. This episode dives into practical strategies for leveraging AI responsibly and authentically in your business and personal brand. In this episode: * The dual nature of AI: challenges and opportunities in marketing * Practical uses of AI for research, content creation, and organising ideas * Maintaining human authenticity amid AI advancements * The importance of curiosity and continuous learning * Strategies for building and protecting your personal brand in an AI world * How brands can embrace vulnerability and human values to stand out * The role of storytelling, authenticity, and imperfection in marketing * The influence of visual and emotional cues on consumer perception * Recommended resources for mastering AI and content marketing Don’t miss your chance to learn from one of the most hought-provoking voices shaping the future. 💡 Imagine you're in a café, sitting at the next table, overhearing two people in a passionate conversation. That's how we want you to feel with every episode. 🎧 Listen to the episode now and join the conversation! About Mark Schaefer Top Voice in Personal Branding, keynote speaker, university educator, futurist, and bestselling author of "Marketing Rebellion," "Belonging to the Brand," and "Audacious: How Humans Win in an AI Marketing World."Find Mark on LinkedIn https://www.linkedin.com/in/markwschaefer/ [https://www.linkedin.com/in/markwschaefer/ ] Important Note: The opinions expressed by the participants are their own responsibility; each participant speaks on their own behalf. The founder of the Analytics Friday Podcast is Jorge Cunha; you can get in touch via LinkedIn at: ⁠https://linkedin.com/in/jorgecunha⁠ [https://linkedin.com/in/jorgecunha] #analyticsfriday⁠ ⁠#management⁠ ⁠#marketingdigital⁠ ⁠#marketingb2b⁠ ⁠#marketingonline⁠ ⁠#crm⁠ ⁠#online⁠ ⁠#podcast⁠ ⁠#ecommerce⁠ ⁠#digitaltransformation⁠ ⁠#influencermarketing⁠ #web3 #VR #IA