Before the Launch with Brenna McGowan

My Love-Hate Relationship With This Program Feature

Have you ever created something in your business that some clients absolutely love while others aren't quite as enthusiastic? In this episode, I'm sharing my complicated relationship with one of the most-used tools inside the Pre-Launch Plan program and the reasons why I have a love-hate relationship with it. TODAY WE’RE TALKING ABOUT: * Why I created the Pre-Launch Plan master calendar * How students use the calendar to stay on track * The unexpected downside of providing detailed timelines * Why some people love structure while others feel restricted by it * How I think about "being behind" inside a program * The challenge of designing programs for different learning styles * What this experience has taught me about supporting clients Listen now to hear my honest thoughts on the tool I both love and question at the same time. Have thoughts on this? Email me at brenna@brennamcgowan.co Your Next Steps: Want to plan your next launch in seconds? Grab my free AI Launch Calendar [https://brennamcgowan.co/launchcalendar/] 🔹 Let’s work together! https://brennamcgowan.co/servicesBook a strategy call [https://brennamcgowan.co/services] 🔹 Join the Behind the Launch Facebook Group [https://www.facebook.com/groups/442335613827594] 🔹 Connect on Instagram [https://www.instagram.com/brennamcgowanco/?hl=en] Thanks for Listening! If you enjoyed this episode, please help us share it by: ⭐Hit the “follow” button! This keeps you in the loop, and you’ll be the first to get notified when the next episode drops!

The Launch Checklist I Never Skip

In this episode, I'm pulling back the curtain on the systems, workflows, and SOPs that help me prepare every launch inside my business. From updating sales pages and affiliate dashboards to organizing email automations and onboarding experiences, I'm sharing the exact backend process that keeps launches running smoothly. IN THIS EPISODE YOU'LL LEARN: * The launch assets I update before every promotion * How often I update my sales page and messaging * The tags and email segments I prepare in advance * Why onboarding automations matter more than you think * The surprising tool that consistently helps me make sales * How AI can help you create launch processes faster Listen now and get a look at the  backend systems that make my launches run smoother!  Grab the 2026 Launch Report here: https://brennamcgowan.co/launch-report/https://brennamcgowan.co/launch-report/ [https://brennamcgowan.co/launch-report/] Your Next Steps: Want to plan your next launch in seconds? Grab my free AI Launch Calendar [https://brennamcgowan.co/launchcalendar/] 🔹 Let’s work together! https://brennamcgowan.co/servicesBook a strategy call [https://brennamcgowan.co/services] 🔹 Join the Behind the Launch Facebook Group [https://www.facebook.com/groups/442335613827594] 🔹 Connect on Instagram [https://www.instagram.com/brennamcgowanco/?hl=en] Thanks for Listening! If you enjoyed this episode, please help us share it by: ⭐Hit the “follow” button! This keeps you in the loop, and you’ll be the first to get notified when the next episode drops!

The Tiny Tasks That Make Launches Successful

In this episode, I’m pulling back the curtain on the systems, admin tasks, onboarding processes, and team support that keep my launches running smoothly. From payment tracking and onboarding emails to private podcasts and implementation weeks, I’m sharing the surprisingly unglamorous — but incredibly important — details that make a group program work. Inside this episode, we talk about: * The three key support roles that help my launches run smoothly * Why simple systems are often better than complicated ones * The onboarding details that create a better client experience * How we manage calendars, reminders, and communication * Why Implementation Weeks have become one of my favorite parts of the program * The “tiny moving pieces” most people don’t think about when creating a group program * What helped me finally stop drowning in admin work Listen now and get a behind-the-scenes look at what actually supports a successful launch. Click this link to get 2 months free of Hello Audio: https://buy.stripe.com/bIY8xM2ax9zwgMw4gh?prefilled_promo_code=BRENNA [https://buy.stripe.com/bIY8xM2ax9zwgMw4gh?prefilled_promo_code=BRENNA] Your Next Steps: Want to plan your next launch in seconds? Grab my free AI Launch Calendar [https://brennamcgowan.co/launchcalendar/] 🔹 Let’s work together! https://brennamcgowan.co/servicesBook a strategy call [https://brennamcgowan.co/services] 🔹 Join the Behind the Launch Facebook Group [https://www.facebook.com/groups/442335613827594] 🔹 Connect on Instagram [https://www.instagram.com/brennamcgowanco/?hl=en] Thanks for Listening! If you enjoyed this episode, please help us share it by: ⭐Hit the “follow” button! This keeps you in the loop, and you’ll be the first to get notified when the next episode drops!

How to Make Collaborations a No-Brainer

I’m doing something that I’ve never really done before in my business: saying NO.  Why am I telling you about it? Because I think this conversation will help you understand why your dream collaborators may not be saying yes, even when your event or opportunity is genuinely good. If you’ve ever wanted more podcast interviews, bigger partnerships, or stronger visibility opportunities, this episode will help you rethink how you approach collaboration requests so they actually feel easy and exciting for the other person. IN THIS EPISODE, WE TALK ABOUT: * Why timing can make or break a collaboration pitch * The biggest mistake people make when asking for promotion * How to make your summit, podcast, or bundle feel easy to say yes to * What makes collaborations feel like a “heavy lift” * Why relationships matter more than a great pitch * The surprising thing that increases promotional support from guests Listen now if you want more strategic collaborations, stronger networking opportunities, and better visibility growth without feeling pushy! Grab the 2026 Launch Report here: https://brennamcgowan.co/launch-report/https://brennamcgowan.co/launch-report/ [https://brennamcgowan.co/launch-report/] And if you’re ready to build a pre-launch strategy that actually works, check out: https://brennamcgowan.co/services/https://brennamcgowan.co/services/ [https://brennamcgowan.co/services/] Your Next Steps: Want to plan your next launch in seconds? Grab my free AI Launch Calendar [https://brennamcgowan.co/launchcalendar/] 🔹 Let’s work together! https://brennamcgowan.co/servicesBook a strategy call [https://brennamcgowan.co/services] 🔹 Join the Behind the Launch Facebook Group [https://www.facebook.com/groups/442335613827594] 🔹 Connect on Instagram [https://www.instagram.com/brennamcgowanco/?hl=en] Thanks for Listening! If you enjoyed this episode, please help us share it by: ⭐Hit the “follow” button! This keeps you in the loop, and you’ll be the first to get notified when the next episode drops!

Why This Fast-Action Bonus Worked So Well

I recently wrapped a launch that brought in a 94% increase in sales compared to my previous one, and I made one simple change that I think made a massive difference. In this episode, I’m breaking down the fast-action bonus strategy I tested for the first time, why it worked so well, and how it created urgency without making people feel pressured into buying.   If you’ve been wondering how to increase conversions without feeling pushy or salesy, this episode will give you a few ideas you can test in your next launch. IN THIS EPISODE I TALK ABOUT: * The exact bonus strategy that helped increase sales by 94% * Why done-for-you support can boost conversions fast * How to create urgency without using pressure tactics * The surprising benefit of giving buyers more decision-making space * Why pay-in-full bonuses worked especially well in this launch * How early sales calls improved the rest of the launch messaging * Ideas for creating irresistible bonuses in your own launch Grab the 2026 Launch Report here: https://brennamcgowan.co/launch-report/https://brennamcgowan.co/launch-report/ [https://brennamcgowan.co/launch-report/] And if you’re ready to build a pre-launch strategy that actually works, check out: https://brennamcgowan.co/services/https://brennamcgowan.co/services/ [https://brennamcgowan.co/services/] Your Next Steps: Want to plan your next launch in seconds? Grab my free AI Launch Calendar [https://brennamcgowan.co/launchcalendar/] 🔹 Let’s work together! https://brennamcgowan.co/servicesBook a strategy call [https://brennamcgowan.co/services] 🔹 Join the Behind the Launch Facebook Group [https://www.facebook.com/groups/442335613827594] 🔹 Connect on Instagram [https://www.instagram.com/brennamcgowanco/?hl=en] Thanks for Listening! If you enjoyed this episode, please help us share it by: ⭐Hit the “follow” button! This keeps you in the loop, and you’ll be the first to get notified when the next episode drops!