Brand Alchemy Podcast

Episode #14: How to Build Magnetic Brands That Foster Deep Connection and Belonging with Brand Strategist ‘Simon Druery’

Join Brand Alchemy hosts Jared Asher Herring and Jarrod Brake as they explore brand transformation with Simon Druery, founder and brand strategist of one of Australia's award-winning brand consultancies, Belong Creative, and creator of the Magnetic Brand Builder™ process. In this thought-provoking episode, you will learn how to develop compelling Employee Value Propositions (EVP) and Customer Value Propositions (CVP) that create authentic connection. Simon reveals strategies for establishing thought leadership whilst building brands that foster genuine belonging for both your team and customers. Discover practical approaches to navigating brand evolution in a rapidly changing landscape, managing the impact of current events on brand strategy, and leveraging human creativity alongside artificial intelligence. This episode equips entrepreneurs and business leaders with actionable frameworks for building magnetic brands that truly resonate and create lasting loyalty and connection.

Episode #13: How to Balance Personal Wellbeing with Entrepreneurial Success in Trade Industries with 'Mario Bellini'

Join Brand Alchemy hosts Jared Asher Herring and Jarrod Brake as they sit down with Mario Bellini, founder of Mario's Plumbing, who has successfully built thriving businesses across Queensland and South Australia over seven years. Learn Mario's proven strategies for navigating rapid business growth while managing overheads and competition in saturated markets. Discover how to scale plumbing businesses without sacrificing the personal wellbeing that's essential for sustained entrepreneurial success. Mario reveals how family motivation became his business foundation and shares practical approaches to building multiple locations while maintaining quality and culture. You'll gain insights into creating memorable branding that differentiates your business, including the story behind his Super Mario Brothers and the connection that honours his grandfather. Whether you're in trades or any service industry, this episode provides actionable strategies for managing explosive growth, controlling costs, and building a business legacy that extends beyond profit margins.

Episode #12: Mastering Luxury PR — Strategies for Success with Doyen PR Founder 'Elizabeth Walker'

In this captivating episode, discover how Sydney-based PR Expert, Elizabeth Walker, leveraged her background in London’s financial and fashion sectors to build her agency, Doyen PR, in Australia. Elizabeth shares her journey working with prestigious brands like Gucci, Cartier, and Saint Laurent, revealing her distinctive commercial approach to public relations that focuses on enhancing brand perception and emotional value rather than mere visibility. Learn practical strategies for navigating the evolving luxury landscape, including how sustainability has become non-negotiable and techniques for authentically connecting with consumers' deeply held values. Whether you're a PR professional, brand manager, or business owner looking to elevate your marketing approach, Elizabeth's blend of strategic discipline and luxury brand expertise provides valuable insights in advanced communication for premium markets.

Episode #11: From Trauma to Triumph — How to Leverage Life-Altering Adversity to Build Multi-Million Dollar Businesses with ‘Paula Gowland’

Join hosts Jared Asher Herring and Jarrod Brake as they speak with mindset and transformational coach, Paula Gowland. Paula shares her extraordinary journey from a life-altering accident to creating three successful businesses, tripling the revenue of her Sunshine Coast Art and Framing Gallery and SunQuest Signs in just four years. Discover how Paula transformed personal trauma into business success whilst managing family and motherhood. Learn about her empowering leadership philosophy that enabled significant team growth and the development of a powerful shared vision, and her transition into coaching, helping others through her lived experience—a journey that will be captured in her forthcoming book, ‘Legless: One Woman's Journey from Trauma to Triumph.’ This educational conversation offers valuable insights into resilience, business growth and authentic leadership through adversity.

Episode #10: How CEOs Learn to Master Their Inner Game with Leadership Expert ‘Chris Jackson’

Ever wondered why some CEOs thrive under pressure while others crumble? Chris Jackson reveals the invisible mental framework that separates exceptional leaders from the merely competent. This episode unpacks how Chris transitioned from engineering to become one of Australia's most sought-after CEO coaches, delivering transformative insights for business leaders seeking sustainable growth. He shares his counter-intuitive approach that places inner work before strategy—showing why self-awareness is the prerequisite to effective leadership. Chris demonstrates how his personalised coaching method creates holistic transformation for executives, revealing the specific techniques that help his clients navigate complexity with clarity. His analysis of AI's impact on business leadership illuminates why human connection remains irreplaceable in an increasingly automated world. For ambitious leaders asking why their business growth plateaus despite solid strategies, this conversation provides the missing link between personal development and organisational success.