Brews & Buzzwords

Why Most Marketing Advice Fails Business Owners (feat. Brent Sterling)

Digital marketing strategy, AI marketing, SEO, paid ads, and growth marketing are changing fast, but the goal has not changed: drive more leads, conversions, and revenue with marketing that actually works. In this episode of Brews & Buzzwords, George Arabian, CEO of NVISION, sits down with Brent Sterling, Growth Marketing Mercenary at Growth Crew, to talk about what business owners need to know about modern marketing. They cover how AI is changing content and campaign execution, why SEO and paid ads still need a strong strategy behind them, and how businesses can avoid wasting time on marketing tactics that do not connect to revenue. Brent shares practical insight on testing paid campaigns, improving website conversions, using AI without losing human judgement, and building a marketing system around the full customer journey. If you are a business owner looking for clearer strategy, stronger leads, better ROI, and less marketing guesswork, this conversation is for you. Listen for insights on AI marketing, SEO strategy, paid advertising, conversion optimization, growth marketing, customer journeys, and how to turn marketing activity into measurable business results. Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

Stop Marketing, START SELLING (feat. Rhys Mohun)

Business growth strategy, product-market fit, and revenue-driving marketing start with one rule most companies skip: PROVE DEMAND BEFORE YOU SCALE.  George Arabian, CEO of NVISION, sits down with Rhys Mohun, Founder and Owner of Formentor Labs, to break down how to validate your positioning through real sales conversations, turn objections into messaging that converts, and build a marketing system that earns attention and drives revenue.  Expect straight talk on narrowing your focus (and why most mid-market teams resist it), building “sticky” strategy that actually gets executed, and using practical experimentation to keep what works and drop what does not.  The conversation also tackles how AI is changing discovery and why business owners need a clearer plan for diversification, measurement, and decision-making as search behaviour shifts. Drive more revenue with marketing that actually works by selling first, focusing harder, and executing with discipline.  Connect with Rhys: formentor.ca [http://formentor.ca] or linkedin.com/in/rhysmohun [http://linkedin.com/in/rhysmohun] Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

Stand Out & Scale (feat. Jeremy Miller)

Brand strategy, sticky branding, business growth, and digital marketing are only effective when customers can repeat what you do and why it matters. This conversation breaks down how leaders can simplify their message, validate direction through sales (not boardroom guesses), and build the habits and infrastructure needed to execute in unpredictable markets. George Arabian and Jeremy Miller also dig into practical examples of sharpening positioning, choosing the right customers, improving capacity, and using consistent tracking to keep teams aligned, so growth becomes a repeatable system instead of a lucky streak. Connect with Jeremy: stickybranding.com [http://stickybranding.com] Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

Generate More Revenue with Our 3-Step Approach! | Webinar from NVISION CEO, George Arabian

Watch George Arabian's webinar, where he breaks down NVISION's 3-step approach to helping our clients generate more revenue. Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

How Storytelling Drives Real Business Impact (feat. Keith Chang)

Brand storytelling, creative leadership, and human connection sit at the core of this conversation on what truly makes content resonate. From the evolution of corporate video and live events to the limits of AI and the power of empathy, this episode explores why emotion, curiosity, and trust still outperform specs, sameness, and surface-level production in modern marketing and business leadership.  Connect with Keith: linkedin.com/in/keith-chang-341b962a [http://linkedin.com/in/keith-chang-341b962a] or senovva.com/ca/ [http://senovva.com/ca/] Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]