Business Decoded

121 - The Secret to Audience Retention | From One-Time Ticket Buyer to Lifelong Donor

Aubrey Bergauer, CEO of Changing the Narrative, argues that the classical music industry must shift from seeking new audiences to prioritizing retention to survive. By analyzing data on first-time attendee "churn" and implementing the "Long Haul Model," she demonstrates how performing arts organizations can optimize business operations. Bergauer advocates for improved user experiences, strategic discounting, and approachable marketing to build lifelong patron loyalty.#businessdecoded #ArtsAdministration #CustomerRetention #classicalmusic #BusinessStrategy #Marketing #AubreyBergauer #UserExperienceFor a summary and to connect with the guest, please visit https://www.linkedin.com/company/business-decoded-podcastProduced by www.andycostafilms.com

120 - Authentic Mentorship : Decoding the Modern Movie Business Lessons in Creativity and Collaboration

Rebecca Roberts and Kurt Szarka of ReadyMade Productions discuss launching their studio during industry strikes by pivoting from selling scripts to producing their own content. They advocate for a sustainable, "brick-by-brick" growth model that prioritizes strategic partnerships and mentorship. By pairing seasoned veterans with emerging talent, they create high-quality, authentic films while maintaining creative freedom and fiscal responsibility. #ReadyMadeProductions #IndieFilmBusiness #Entrepreneurship #FilmIndustryStrikes #BusinessDecoded #CreativeLeadership #Mentorship #FilmProductionFor a summary and to connect with the guest, please visit https://www.linkedin.com/company/business-decoded-podcastProduced by www.andycostafilms.com

119: Small-Town to New York Publishing Powerhouse | Cracking the Code of the Commercial Book Bestseller

Publishing veteran Emily Bestler discusses her boutique imprint’s success, emphasizing the value of commercial intuition and middle-American sensibilities in identifying bestsellers. She explains the critical roles of agents, the editing process, and the evolution of industry formats like audio and self-publishing. The interview highlights how authentic storytelling and perseverance transform manuscripts into global blockbusters and major cinematic franchises. #PublishingIndustry #BookWritingTips #EmilyBestler #BestsellingAuthor #BusinessDecoded #LiteraryAgent #SelfPublishing #BradThor #BookToFilm #PublishingSecretsFor a summary and to connect with the guest, please visit https://www.linkedin.com/company/business-decoded-podcastProduced by www.andycostafilms.com

118 - From Trading Floors to Film Sets Bridging Finance, Business and Art

Rebecca Roberts and Kurt Kurt Szarka of ReadyMade Productions discuss bridging the gap between artistic creativity and financial rigor within the independent film industry. They emphasize the importance of strategic location, collaborative leadership without ego, and diverse market understanding to build a scalable studio. By balancing economic logic with high-level storytelling, they demonstrate a modern, integrated approach to global entertainment entrepreneurship.

117: The Power of Professional Presence: Why Manners Matter

Alison Cheperdak, founder of Elevate Etiquette, discusses the vital role of modern etiquette and soft skills in professional advancement. Drawing from her diverse background in journalism and law, she explains how mastering social graces and dining protocol builds executive presence and confidence. Cheperdak emphasizes that etiquette is a tool for effective self-advocacy, relationship building, and navigating high-stakes business environments with ease.#BusinessDecoded #ModernEtiquette #ExecutivePresence #SoftSkills #ProfessionalDevelopment #CareerPivot #DiningEtiquette #LeadershipTips #AlisonCheperdak #BusinessGrowthFor a summary and to connect with the guest, please visit https://www.linkedin.com/company/business-decoded-podcastProduced by www.andycostafilms.com