Create Cool Sh*t

Storytelling Wins 2026

Stop posting just to stay “active.” The feed is full, attention is thin, and the brands that break through are starting to look less like advertisers and more like storytellers. We kick things off with a very real, slightly chaotic life moment, then pivot into what we’re seeing in our research and in the wild: a strong pull toward entertainment-first content and narrative-led social media marketing for 2026.  We talk about why the old Hollywood model feels like it’s fading, and how that gap is pushing big brands to act like media companies with creator-producers, directors, and story-driven concepts. Then we bring it down to earth with examples any business can use: turning a shop into a mini series, selling products through relatable characters, and building “episodes” that make people come back without constantly pitching. If you’ve been stuck posting the same photo format on repeat, this will reset how you think about content strategy.  We also get blunt about volume. “More is more” is outdated in a saturated Instagram and TikTok world. Restraint matters, because every scroll past your post teaches the algorithm that people don’t care. We unpack why trend chasing and verbatim copies are starting to die off, and how to remix what’s popular into something that actually fits your brand voice, mission, and goals. The practical takeaway is simple: pick your tone, find your signature, tell better stories, and publish with purpose.  If this hits home, subscribe, share it with a business owner who’s stuck in content burnout, and leave a review with the one thing you’re going to stop posting.

How A Marketing Agency Hires Without Resumes

Tired of copy-paste marketing advice and cookie-cutter applications? We open the studio and the playbook to show how “Create Cool Shit” became more than a motto—it’s how we hire, build brands, and keep work original in a sea of sameness. From skipping resumes to asking candidates for proof of work, we explain why taste, judgment, and intent matter more than bullet points and why a strong personal brand is the best cover letter you can publish. We dig into the reality of trends: they’re useful, but only as raw material. You’ll hear how we flip trending formats into on-brand stories, the difference between posting to post and posting with a purpose, and the messy, very human process behind ideas that land. We even debate whether a “wrong your” can be strategic—because controversy and tiny frictions keep people on the post—but we draw clear lines on doing it with integrity so reach doesn’t cost you trust. Along the way, Bailey shares a viral Barstool-worthy moment that proves personality can open doors, and we get candid about feed hygiene, client perception, and why agencies always check your socials. If you’re applying for a creative role, we lay out concrete ways to stand out: build something specific, show how it fits the audience, and demonstrate range across voices. If you’re growing a brand, you’ll get frameworks for choosing trends, sharpening voice, and measuring whether a post actually does a job. Create cool sh*t. Show your work. Choose originality when the algorithm begs you to blend in. If this hit home, follow the show, share it with a friend who needs a nudge, and leave a quick review telling us the boldest way you’d apply without a resume.