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Curious Wiring

Podkast av Dr. Lindsay Demers

engelsk

Teknologi og vitenskap

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Les mer Curious Wiring

Curious Wiring is a podcast that unpacks the science of why we think, feel, and act the way we do. Hosted by Dr. Lindsay Demers, each episode takes everyday questions and phenomena, like conspiracy theories, parasocial relationships, and marking techniques, and reveals the psychological forces at work beneath the surface. Whether you’re a student of psychology, a curious thinker, or just someone who wants to better understand yourself and others, you’ll walk away with insights you can use in your daily life.

Alle episoder

9 Episoder

episode The Psychology behind Effective Marketing cover

The Psychology behind Effective Marketing

In this video, I break down why the GAP x KATSEYE Denim ad connects more effectively with audiences compared to the Sydney Sweeney x American Eagle campaign using research from psychology and communication. Here are the links to the research referenced in this video. https://knowledge.wharton.upenn.edu/article/why-representation-matters-in-marketing [https://knowledge.wharton.upenn.edu/article/why-representation-matters-in-marketing] https://www.amnh.org/exhibitions/darwin/evolution-today/social-darwinism [https://www.amnh.org/exhibitions/darwin/evolution-today/social-darwinism] https://www.researchgate.net/publication/260173746_Exploring_the_Boundaries_of_Nostalgic_Advertising_Effects_A_Consideration_of_Childhood_Brand_Exposure_and_Attachment_on_Consumers'_Responses_to_Nostalgia-Themed_Advertisements [https://www.researchgate.net/publication/260173746_Exploring_the_Boundaries_of_Nostalgic_Advertising_Effects_A_Consideration_of_Childhood_Brand_Exposure_and_Attachment_on_Consumers'_Responses_to_Nostalgia-Themed_Advertisements] https://users.ssc.wisc.edu/~sorensen/papers/negative_publicity_2010.pdf [https://users.ssc.wisc.edu/~sorensen/papers/negative_publicity_2010.pdf] https://www.nature.com/articles/s41599-024-02819-7 [https://www.nature.com/articles/s41599-024-02819-7]

11. sep. 2025 - 7 min
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