Fifty-Two

Move With The Times

We talk about staying consistent in week five, flow states and why balance comes in seasons. Sishii gets honest about hating the always-on posting while loving the studio, breaks down starting songs from chord progressions, leaving space in beats, and chasing tension and release. We dig into experimentation, human elements in production, becoming self-referential, and learning in public. We also cover studying vs doing, turning down “safe” paths, why the American Dream didn’t land, choosing community here at home, and building a system that ships even when it’s hard. Song of the week Stream “just dancin' / i need a doctor.”: https://www.sishiiofficial.com/five [https://www.sishiiofficial.com/five] Join the journey Grab merch: https://www.sishiistore.com [https://www.sishiistore.com] Stay in the loop Newsletter: https://www.sishiiofficial.com/signup [https://www.sishiiofficial.com/signup] Connect Sishii Instagram: https://www.instagram.com/sishiiofficial [https://www.instagram.com/sishiiofficial] Milan LinkedIn: https://www.linkedin.com/in/milanrendall [https://www.linkedin.com/in/milanrendall] Milan website: https://www.milanrendall.com [https://www.milanrendall.com] The Bowling Club: https://www.thebowlingclub.co [https://www.thebowlingclub.co] About The Bowling Club At The Bowling Club, we solve one of the biggest challenges in modern marketing: the disconnect between creators, brands, and audiences. We own, build, and scale audience-tested, repeatable creative IP — from high-impact podcasts and social content to live experiences — powered by vetted, culturally relevant creators with loyal, engaged communities. We make your brand the hero of stories audiences actually want to watch, share, and buy into. Our 52-week mission Release one song every week, share the decisions and systems, and build a sustainable independent career. We optimise for showing up.

Play The Game

We talk about staying consistent in week four, why posting daily is tedious but useful, and how to ignore marginal gains until you’re posting enough. We get into taste, trusting the feeling, why Sishii avoids early feedback, and how “show, don’t tell” beat long explanations in a recent meeting. We also cover the end of monoculture, building community over chasing cosigns, and playing the game so we can keep playing. Song of the week Stream “SINCITY.”: https://www.sishiiofficial.com/four [https://www.sishiiofficial.com/four] Join the journey: Grab merch: https://www.sishiistore.com [https://www.sishiistore.com] Stay in the loop Newsletter: https://www.sishiiofficial.com/signup [https://www.sishiiofficial.com/signup] Connect Sishii Instagram: https://www.instagram.com/sishiiofficial [https://www.instagram.com/sishiiofficial] Milan LinkedIn:https://www.linkedin.com/in/milanrendall [https://www.linkedin.com/in/milanrendall] Milan website: https://www.milanrendall.com [https://www.milanrendall.com] The Bowling Club: https://www.thebowlingclub.co [https://www.thebowlingclub.co] About The Bowling Club: At The Bowling Club, we solve one of the biggest challenges in modern marketing. The disconnect between creators, brands, and audiences. We own, build, and scale audience-tested, repeatable creative IP. From high-impact podcasts and social content to live experiences. All powered by vetted, culturally relevant creators with loyal, engaged communities. We make your brand the hero of stories audiences actually want to watch, share, and buy into. Our 52-week mission: Release one song every week, share the decisions and systems, and build a sustainable independent career. We optimise for showing up.

Learn How To Land

Travelling, documenting and still shipping. We dig into influences and practical learning, the first moments the music really landed, how profile pictures and silhouettes signal change, and the insecurity that often fuels consistent work. Song of the week: “STOCKHOLM.” https://www.sishiiofficial.com/three [https://www.sishiiofficial.com/two]. Merch: https://www.sishiistore.com [https://www.sishiistore.com]. Stay in the loop Newsletter: https://www.sishiiofficial.com/signup [https://www.sishiiofficial.com/signup] Connect Sishii Instagram: https://www.instagram.com/sishiiofficial [https://www.instagram.com/sishiiofficial] Milan LinkedIn: https://www.linkedin.com/in/milanrendall [https://www.linkedin.com/in/milanrendall] Milan website: https://www.milanrendall.com [https://www.milanrendall.com] The Bowling Club: https://www.thebowlingclub.co [https://www.thebowlingclub.co] About The Bowling Club At The Bowling Club, we solve one of the biggest challenges in modern marketing. The disconnect between creators, brands, and audiences. We own, build, and scale audience-tested, repeatable creative IP. From high-impact podcasts and social content to live experiences. All powered by vetted, culturally relevant creators with loyal, engaged communities. We make your brand the hero of stories audiences actually want to watch, share, and buy into. Our 52-week mission Release one song every week, share the decisions and systems, and build a sustainable independent career. We optimise for showing up.

Look Before You Jump

We map the release engine behind dropping a new song every week, from idea to master to Camomile Session. We dig into batching vs real-time, why we keep visuals simple, what to expect from a manager, and how week 1 data shifted our plan. Song of the week: “COPENHAGEN.” https://www.sishiiofficial.com/two [https://www.sishiiofficial.com/two]. Merch: https://www.sishiistore.com [https://www.sishiistore.com]. Stay in the loop Newsletter: https://www.sishiiofficial.com/signup [https://www.sishiiofficial.com/signup] Connect Sishii Instagram: https://www.instagram.com/sishiiofficial [https://www.instagram.com/sishiiofficial] Milan LinkedIn: https://www.linkedin.com/in/milanrendall [https://www.linkedin.com/in/milanrendall] Milan website: https://www.milanrendall.com [https://www.milanrendall.com] The Bowling Club: https://www.thebowlingclub.co [https://www.thebowlingclub.co] About The Bowling Club At The Bowling Club, we solve one of the biggest challenges in modern marketing. The disconnect between creators, brands, and audiences. We own, build, and scale audience-tested, repeatable creative IP. From high-impact podcasts and social content to live experiences. All powered by vetted, culturally relevant creators with loyal, engaged communities. We make your brand the hero of stories audiences actually want to watch, share, and buy into. Our 52-week mission Release one song every week, share the decisions and systems, and build a sustainable independent career. We optimise for showing up.

A One Year Stunt

Sishii and his manager, Milan, made a 12-month bet. One song every week. It’s a stunt, but the aim is simple: show up, finish, and learn in public. Today we talk about what would make the year unmissable, the few numbers we’ll watch, and how we protect the work so we can show up weekly. Song of the week Stream “take it & leave”: www.sishiiofficial.com/one [http://www.sishiiofficial.com/one] Sishii Instagram: www.instagram.com/sishiiofficial [http://www.instagram.com/sishiiofficial] Join the journey Grab merch: www.sishiistore.com [http://www.sishiistore.com] Stay in the loop Newsletter: www.sishiiofficial.com/signup [http://www.sishiiofficial.com/signup] Connect Milan LinkedIn: www.linkedin.com/in/milanrendall [http://www.linkedin.com/in/milanrendall] Milan website: milanrendall.com [http://milanrendall.com] The Bowling Club: www.thebowlingclub.co [http://www.thebowlingclub.co] Our 52-week mission Release one song every week, share the decisions and systems, and build a sustainable independent career for Sishii.