FutureLink

Marketing Insights with Roger Dooley: AI, Sustainability, and the Future of Customer Experience

Welcome to the FutureLink podcast, where we explore the latest trends, technologies, and ideas shaping the future of the internet and beyond. Hi there, I'm Çiğdem Öztabak, a marketer and contributing writer on Harvard Business Review, CNNTurk, and a Fellow member of the ⁠⁠⁠Chartered Institute of Marketing⁠⁠ [https://www.cim.co.uk/membership/] Roger Dooley [https://www.linkedin.com/in/dooley?miniProfileUrn=urn%3Ali%3Afs_miniProfile%3AACoAAAAmUW4Bn9RDlgFotVZ33zi4of_vw8QxOCU&lipi=urn%3Ali%3Apage%3Ad_flagship3_search_srp_all%3Bbg9J90fDRPmGYc9XO%2BSgLQ%3D%3D], a Forbes writer, keynote speaker, author, and marketing expert, shared insights on AI's impact on marketing, empathy in customer communications, and the evolving digital landscape. For podcast guest requests: cigdem@pirix.co

SXSW 2024 Panel- Marketing to Humans in an AI World at The Lively & Grit Daily House, Cigdem Oztabak, Anne Ward, Justin Day

During SXSW 2024, The Lively & Grit Daily House hosted a panel that discussed the core of marketing to humans in an AI world. Industry leaders Justin Day [https://www.linkedin.com/in/justindaydigital/], Founder of Swarm System, and Anne Ahola Ward [https://www.anneaholaward.com/], CEO of CircleClick Media, sat down with Cigdem Oztabak [https://www.linkedin.com/in/cigdemoztabak/], Founder of Pirix and writer at CNNTurk, where they highlighted the importance of the balance between using AI and remaining human. "Empathy and a shared connection are powerful forces. Just by surrounding yourself with other people, you are more likely to find joy at a comedy show or feel emotional during a sad movie. When someone smiles at you, there is an instinctual reaction that tells you to smile back. When someone else yawns, you can find yourself yawning as well, even if you don’t feel tired. These are parts of the human experience and psychology that are also present in marketing. However, there is a new challenge on the horizon, one that sees marketers [https://gritdaily.com/making-data-talk-to-humanize-campaigns/] looking for a balance between leveraging cutting-edge technology like AI and preserving the human connection that is so important. As businesses navigate this terrain, the fundamental goal remains: to resonate on a personal level with each consumer. " Spencer Hulse- Grit Daily SXSW24

The Web3 Moonshot Lab- Josh Lee Product Lead at ShardLab 🟡

Welcome to the FutureLink podcast, where we explore the latest trends, technologies, and ideas shaping the future of the internet and beyond. Hi there, I'm Çiğdem Öztabak, a marketer and technology reporter at CNNTurk, a contributing writer for Harvard Business Review, and a Fellow member of the ⁠⁠Chartered Institute of Marketing [https://www.cim.co.uk/membership/] Today, we're joined by our special guest, Josh Lee, the Project Lead at ShardLab, [https://www.shardlab.com/] the innovation arm of Hashed, a top global Web3 venture capital firm. Josh has an illustrious career that spans Asia and the United States, focusing on pioneering projects in the blockchain and Web3 spaces.  For podcast guest requests: cigdem@pirix.co

AI in Marketing, SEO with Justin Day LIVE from SXSW'24

Welcome to the FutureLink podcast, where we explore the latest trends, technologies, and ideas shaping the future of the internet and beyond. Hi there, I'm Çiğdem Öztabak, a marketer and technology reporter at CNNTurk, a contributing writer for Harvard Business Review, and a Fellow member of the Chartered Institute of Marketing [https://www.cim.co.uk/membership/] Today, recorded in the inspirational setting of Grit Daily Media House [https://gritdailyhouse.com/]during #SXSW. Joining us is Justin Day, [https://www.linkedin.com/in/justindaydigital/] a renowned marketer, author, and speaker. Together, we'll delve into our mutual fascination with the future of AI and technological growth expected in the coming year. * Justin discusses his background in marketing and how he transitioned to incorporating AI into his work. * Justin's agency, Day by Day digital [https://daybydaydigital.com/], focuses on leveraging AI to streamline marketing processes and improve results. * He launched a book titled "In Search of Tomorrow How AI-Driven Search Results Shape The Future of Your Business " [https://www.amazon.com/Search-Tomorrow-AI-Driven-Results-Business-ebook/dp/B0C8JM4JM8] about the future of search engines and small businesses adapting to it. * He acquired AIMarketingTools.com to share vetted AI marketing resources with others for free. * Justin's "sworn system" integrates various platforms to generate high-quality leads for small businesses at an affordable cost. For podcast guest request : cigdem@pirix.co

Art Meets Data with Magnus Resch, How To Collect Art 📕

Join us as we explore the intersection of art and data through the lens of ⁠Dr. Magnus Resch⁠ [https://www.instagram.com/magnusresch?igsh=b3lka2RhM2ZnMXds], a leading figure in art management and economics. From his insights on the evolution of art in the digital age to practical tips from his latest book 'How To Collect Art', dive into the dynamics of the art market and discover how to transform your passion for art into a successful venture! Podcast Sponsor ⁠⁠⁠: ⁠pirix.co⁠ [https://www.pirix.co/] Follow me on Twitter :⁠⁠ @cigdemoztbk [https://twitter.com/cigdemoztbk]