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hippoBrain

Podkast av HippoBrain

engelsk

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Welcome to hippoBrain :) This is where we have hippo-sized conversations with hippo-sized brains! Join Rajesh Jain and Jaimit Doshi as they speak to mammoths in the world about various hot button topics ranging from data analytics to Martech to economy and government policy!

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episode E48: Mere pass idea hona chahiye - Understanding a creative mind with D Ramakrishna, Founder, Cartwheel Creative cover

E48: Mere pass idea hona chahiye - Understanding a creative mind with D Ramakrishna, Founder, Cartwheel Creative

"What makes you a 'creative' (guy)? A creative is not about having an idea. It's about 'having to have' an idea... Only the creative people in the room have the responsibility of having to have an idea. The others don't have that pressure," says Ramki or Ramakrishna Desiraju, the Founder of one of the largest Ad agencies in the country, Cartwheel Creative. Listen to the Creative guru talk about what makes a 'creative', the challenges they face, how they inherently understand 'strategy' as the Ad planners know it, the pressure to come up with grand ideas that work, and interestingly--how does a 'creative' function as a CEO. Don't miss out on part where he talks about the making of the Kotak ad featuring Ranveer Singh!

21. mai 2021 - 53 min
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