Lights Camera B2B

#23 - Behind The Logo : Reasons & Results Of Rebranding | Sofia Nguyen, CMO at Azendo

In this episode, we dive deep into the captivating world of marketing and branding with a spotlight on rebranding with our guest Sofia Nguyen, Chief Marketing Officer at Azendo. Join us as we explore and discuss the strategic decisions, creative challenges, and transformative results that unfold during a brand's evolution. Whether you're a marketing enthusiast, a business owner, or simply curious about the dynamics of brand transformation, this episode is a must-listen. Tune in to gain insights, inspiration, and a front-row seat to the anatomy of a successful rebranding story. If you want to share your own experience, contact us!  Instagram: https://www.instagram.com/brandpodcasters/ [https://www.instagram.com/brandpodcasters/] LinkedIn:https://www.linkedin.com/company/brandpodcasters-com [https://www.linkedin.com/company/brandpodcasters-com] Email: contact@brandpodcasters.com

#22 - Driving B2B SaaS Success With Canberk Beker, Cognism

In a rapidly evolving digital landscape, B2B SaaS marketing has emerged as the undisputed catalyst for driving business growth, transforming industries, and revolutionizing how companies engage with their clients. As technology becomes an inseparable part of our lives, B2B SaaS companies find themselves at the forefront of innovation, providing cutting-edge solutions that shape the future of business operations and customer experiences. To touch upon the many intricacies of SaaS marketing, our host Muskan talked with our guest Canberk Beker, the Group Global Head of Paid at Cognism. If you want to share your own experience, contact us!  Instagram: https://www.instagram.com/brandpodcasters/ [https://www.instagram.com/brandpodcasters/] LinkedIn:https://www.linkedin.com/company/brandpodcasters-com [https://www.linkedin.com/company/brandpodcasters-com] Email: contact@brandpodcasters.com

#21 - Video Marketing For B2B Brands! | Olga Denisova

In the dynamic world of B2B marketing, where engaging your target audience is paramount, video has emerged as a captivating tool that holds immense potential. It has become the conduit through which brands can effectively communicate their value proposition, build lasting relationships, and drive tangible business results.  Our host Muskan is in conversation with Olga Denisova, the VP Global Marketing at Semrush explains how at the heart of any successful video marketing campaign lies a clear understanding of your goals. By aligning your video content with these objectives, you can create a focused and impactful strategy that resonates with your target audience. Listen to the full conversation to know more! If you want to share your own experience, contact us!  Instagram: https://www.instagram.com/brandpodcasters/ [https://www.instagram.com/brandpodcasters/] LinkedIn:https://www.linkedin.com/company/brandpodcasters-com [https://www.linkedin.com/company/brandpodcasters-com] Email: contact@brandpodcasters.com

#20 - Content Marketing for B2B Startups with Jacki Demuynck | Mangtas

Building a marketplace or a startup is not an easy game. Strategies, the right planning and decisions make it possible for startups to find their niche and target audience. After that, it is another dimension that entrepreneurs and founders enter to build their startup further into a brand that people recognize and connect with. So, what is it that makes these startups stand out and work exceptionally when it comes to marketing and building themselves? All of this is answered as our host Muskan indulges in an interesting conversation with the co-founder of Mangtas, Jacki Demuynck. Come with us on this pandora's journey of exploring marketing more in detail! If you want to share your own experience, contact us!  Instagram: https://www.instagram.com/brandpodcasters/ [https://www.instagram.com/brandpodcasters/] LinkedIn:https://www.linkedin.com/company/brandpodcasters-com [https://www.linkedin.com/company/brandpodcasters-com] Email: contact@brandpodcasters.com

#19 - A Brand That Bridges The Gap & Challenges Swiggy & Zomato | Thrive Now | Krishi Fagwani

It all started with the dark pandemic when people started losing hope and shutting down their businesses. Krishi Fagwani, co-founder of Thrive Now explains the opportunity they saw while the world was running out of options. How they understood the gap in a particular industry and decided to work on it and build something that helps consumers be one step closer and reduce the interference of middlemen. Listen on to this conversation as our host Muskan, dives deep into what and how Thrive is bridging the gap and proving to be a unique pioneer when it comes to smart tech solutions If you want to share your own experience, contact us!  Instagram: https://www.instagram.com/brandpodcasters/ [https://www.instagram.com/brandpodcasters/] LinkedIn:https://www.linkedin.com/company/brandpodcasters-com [https://www.linkedin.com/company/brandpodcasters-com] Email: contact@brandpodcasters.com