Lights, Camera, Campaign!

Have you ever wondered why certain movies shatter box office expectations, while others absolutely tank? Welcome to Lights, Camera, Campaign, the podcast that reveals the unseen strategy behind what you see on the silver screen. Each week, we explore the marketing playbooks that turned films into global sensations, as well as the campaigns that couldn’t rescue even the most disappointing flops. Join our host, Madeline White, for new episodes every Friday at 5 PM.