Louder by Leverage

Ep 24: Lanna interviews Louisianna Giumelli

This week on Louder by Leverage, Lanna sits down with Louisianna Giumelli, or Lou to friends, to talk all about branding, company identity and her journey in business. Louisianna is a successful business owner who recently acquired Choice Property Group, a successful real estate business in the Perth hills.  In this episode, Lanna wanted to pick Lou's brain about what that transition was like. From the day she set her mind to purchase the business, to the recent rebrand they executed.  The concept of a rebrand might be scary to some, but Lou took on the challenge the same way she does everything in life, embracing the process fully. Not fearing change, she started with the heart of the brand and worked her way outwards, knowing that branding is more than just a logo, but rather the soul of the business.  Join them as they not only talk about all things marketing, but also their star signs and the importance of building up their self-confidence as business owners. For more info on Leverage Media, head to our website: www.leveragemedia.com.au [https://www.leveragemedia.com.au]

Ep 23: Lanna interviews Robbie Figg

In this episode of Louder by Leverage Lanna got to interview who we think might be Perth's busiest MC! Robbie Figg is an MC, announcer and event host who specialises in workplace happiness and mental health… oh and just happens to own the podcast studio in which this podcast is recorded. Recording this was kind of like doing an open-book test but on your favourite subject! This episode goes into Robbie’s story, how he got into the MCing and event hosting space, and the two delve further into Robbie’s passion for striking a work-life balance and putting mental health first. The two also go into detail about nerve and anxiety management. As someone who has done a lot of public speaking Robbie shares his tips and tricks around managing your anxiety and the psychology behind it.  If you want to learn more about Robbie and his exciting adventures and events, make sure to check out his social media! For more info on Leverage Media, head to our website: www.leveragemedia.com.au [https://www.leveragemedia.com.au]

Ep 22: Lanna interviews Harriet Mellor

This week, Lanna returns with an exciting topic and an even more exciting guest! Harriet Mellor, founder of Your Sales Co, podcast host of Sell Like You, speaker, sales coach and trainer, is here to share her expertise. She works across various industries, with a special focus on cybersecurity and tech. With her own successful podcast, Harriet has already released over 100 episodes, all centred around her revolutionary approach to sales.  In this episode, you'll hear Harriet's incredible journey—how she got to where she is today and the lessons she's learned along the way.  Lanna and Harriet dive into their experiences as women in sales, discussing how it’s shaped their careers and their thoughts on the ongoing conversations surrounding women in the sales world.  Want to learn more about Harriet and her inspiring story?   Connect with her on LinkedIn today! For more info on Leverage Media, head to our website: www.leveragemedia.com.au [https://www.leveragemedia.com.au]

Ep 21: Tilly interviews Tate about BookTok

In this episode of Louder by Leverage, Tilly and Tate enter the world of BookTok, where books, trends, and clever marketing collide.  Tate has been on BookTok as both a creator and a consumer for a long time. Tilly interviewed her about the marketing trends, and what other industries can learn from BookTok.  We’ll explore how this vibrant corner of TikTok has reshaped how people discover and talk about books, making some titles instant hits. It’s not just about sales—it’s about community, connection, and the shared excitement of stories that resonate. Join us as we share the behind-the-scenes (from two readers and BookTok consumers), and how this is a huge breakthrough in the marketing world.  If you’re an author, a reader, or just curious about why everyone’s talking about BookTok, this episode is for you! For more info on Leverage Media, head to our website: www.leveragemedia.com.au [https://www.leveragemedia.com.au]

Ep 20: Lanna, Tate and Tilly talk networking

Louder by Leverage is back in 2025 and today the girls are returning to a topic from the first few episodes: networking! In this episode, we dive into what makes networking truly impactful for building an authentic brand.  We’ll discuss what networking means today: it’s not just who you know but how you show up. Social media lets everyone see how companies and leaders present themselves, so it's more important than ever to ensure that your networking aligns with your brand’s true culture. Join the team as they talk about their own stories, and give tips and tricks for a successful networking session more than just a handshake.  Do you have any questions for the team? Head over to our Instagram @LouderByLeverage For more info on Leverage Media, head to our website: www.leveragemedia.com.au [https://www.leveragemedia.com.au]