Marketing Alpha

What Most Pest Control Companies Get Wrong

Joe Jonovich is a Board Certified Entomologist, UF faculty member, and consultant whose clients include Royal Caribbean, Norwegian Cruise Line, and some of the top pest control companies in the country. He is also a certified expert witness who has testified in multi-million dollar cases. In this episode, Joe breaks down what most pest control operators get wrong, from termite inspections to service protocols to IPM, and what the best-run companies do differently. We also get into where AI fits into pest control operations, what it actually takes to build a defensible and professional business, and why the science behind pest management matters more than most owners realize.

3 Simple Social Media Strategies to 10X Business

In this episode of Alpha Marketing, Aaron reveals how local businesses can leverage social media to drive massive growth. You don’t need to be a social media expert, but with just 30 minutes a day and the right strategies, you can take your business to the next level. Aaron walks through three powerful, easy-to-implement strategies that will boost your local SEO, optimize your content for better reach, and teach you how to engage effectively with your audience. Learn how to set up professional profiles, master content creation, and connect with your community to drive long-term success. Whether you're a business owner or a marketer, these actionable steps will have you growing your local business like never before. Thank you for listening! We hope you’re taking away some valuable insights to help you dominate your market. Don’t forget to subscribe, rate, and leave a review—it really helps us reach more business owners like you. For more tips, updates, and exclusive content, follow us on social media: - Instagram: https://www.instagram.com/wolfpack_advising/ [https://www.facebook.com/wolfpackadvising/] - Facebook: https://www.facebook.com/wolfpackadvising/ [https://www.facebook.com/wolfpackadvising/] - YouTube: https://www.youtube.com/channel/UCVohafEWM8M5JcclbpcGsKw [https://www.youtube.com/channel/UCVohafEWM8M5JcclbpcGsKw] - LinkedIn: https://www.linkedin.com/company/wolfpack-advising [https://www.linkedin.com/company/wolfpack-advising] - TikTok: http://tiktok.com/@wolfpackadvising [http://tiktok.com/@wolfpackadvising] - Threads: https://www.threads.net/@wolfpack_advising [https://www.threads.net/@wolfpack_advising] You can also visit our website at https://wolfpackadvising.com [https://wolfpackadvising.com] for additional resources and to get in touch with us directly. Stay tuned for our next episode, and keep pushing forward with Alpha Marketing!

Your Marketing Funnel Is Broken—Here’s the Fix

Your ads are live. Your content’s consistent. Your SEO is solid.  But your pipeline? A ghost town. In this raw and tactical episode, Aaron rips the curtain off one of the biggest silent killers in business growth: a funnel that’s leaking leads and losing trust. You’ll learn why today’s buyers don’t move in straight lines—and why your funnel shouldn’t either. Inside this episode: * 🚨 The red flags that scream your funnel is broken * 🧠 Why the traditional “awareness → decision” path no longer works * 🔍 How to diagnose and fix leaks at every stage: Top, Middle, and Bottom of Funnel * 🛠️ The exact 4-step framework we use to rebuild funnels that convert * 📈 A real-world case study that doubled conversions in 30 days—without more ad spend If your follow-ups fall flat, your leads ghost after first touch, or your pipeline feels like a black hole… this episode is your wake-up call. 🎯 Action Challenge: Identify and fix just ONE leak this week. Then tag @wolfpackadvising and show us what you're working on. 🛠️ Need help? We run funnel audits for clients every month—link in the show notes. It’s not that your funnel’s dead. It’s just outdated. Let’s fix that. Subscribe. Share. And stay alpha. Thank you for listening! We hope you’re taking away some valuable insights to help you dominate your market. Don’t forget to subscribe, rate, and leave a review—it really helps us reach more business owners like you. For more tips, updates, and exclusive content, follow us on social media: - Instagram: https://www.instagram.com/wolfpack_advising/ [https://www.facebook.com/wolfpackadvising/] - Facebook: https://www.facebook.com/wolfpackadvising/ [https://www.facebook.com/wolfpackadvising/] - YouTube: https://www.youtube.com/channel/UCVohafEWM8M5JcclbpcGsKw [https://www.youtube.com/channel/UCVohafEWM8M5JcclbpcGsKw] - LinkedIn: https://www.linkedin.com/company/wolfpack-advising [https://www.linkedin.com/company/wolfpack-advising] - TikTok: http://tiktok.com/@wolfpackadvising [http://tiktok.com/@wolfpackadvising] - Threads: https://www.threads.net/@wolfpack_advising [https://www.threads.net/@wolfpack_advising] You can also visit our website at https://wolfpackadvising.com [https://wolfpackadvising.com] for additional resources and to get in touch with us directly. Stay tuned for our next episode, and keep pushing forward with Alpha Marketing!

Marketing Metrics That Drive Profits

In this episode of Marketing Alpha, we're diving deep into the marketing metrics that actually matter—and the ones you can ignore. Joining me is Molly Shoemaker from RTC Accounting, a financial expert helping businesses scale through smart financial strategy. 🔍 What We Cover: ✅ The most important marketing KPIs, including conversion rates, CAC, ROI, and LTV. 💰 How to budget for marketing success, avoid common financial pitfalls, and maximize ROI. 📊 Real-world strategies to track marketing effectiveness and make data-driven decisions. Whether you're a startup or an established business, knowing your numbers is the key to profitable growth. Tune in to get actionable insights that will help you optimize your marketing dollars and scale with confidence. 🎧 Listen now and take control of your marketing metrics! Thank you for listening! We hope you’re taking away some valuable insights to help you dominate your market. Don’t forget to subscribe, rate, and leave a review—it really helps us reach more business owners like you. For more tips, updates, and exclusive content, follow us on social media: - Instagram: https://www.instagram.com/wolfpack_advising/ [https://www.facebook.com/wolfpackadvising/] - Facebook: https://www.facebook.com/wolfpackadvising/ [https://www.facebook.com/wolfpackadvising/] - YouTube: https://www.youtube.com/channel/UCVohafEWM8M5JcclbpcGsKw [https://www.youtube.com/channel/UCVohafEWM8M5JcclbpcGsKw] - LinkedIn: https://www.linkedin.com/company/wolfpack-advising [https://www.linkedin.com/company/wolfpack-advising] - TikTok: http://tiktok.com/@wolfpackadvising [http://tiktok.com/@wolfpackadvising] - Threads: https://www.threads.net/@wolfpack_advising [https://www.threads.net/@wolfpack_advising] You can also visit our website at https://wolfpackadvising.com [https://wolfpackadvising.com] for additional resources and to get in touch with us directly. Stay tuned for our next episode, and keep pushing forward with Alpha Marketing!

How JT Edgren Built a Mold & Inspection Empire

In this episode of Marketing Alpha, I’m sitting down with JT Edgren, a true titan in the home inspection industry! JT is the mastermind behind Central Florida Building Inspectors (CFBI) and Elite Mold Services, two companies that have transformed the way people approach home inspections. With over 25 years in the business, JT’s insights into scaling a service-based business, diversifying offerings, and leading a high-performance team are a goldmine for anyone looking to build their own empire. From navigating challenges to embracing innovation, JT shares the strategies that helped him dominate the inspection industry—and how you can apply them to your own business! Tune in to discover: * The early struggles and breakthroughs in growing a service-based business. * The keys to creating a thriving company culture and leading with impact. * How JT expanded his business from inspections to mold remediation and beyond. * The latest trends in the inspection industry and where the market is heading. Don’t miss this episode if you're a business owner or marketer looking to scale your business and lead with authority! Find CFBI: https://cfbinspect.com [https://cfbinspect.com] Find Elite Mold Services: https://moldinspect.org [http://moldinspect.org/] WolfPack Advising, Tampa's Marketing Agency. [https://wolfpackadvising.com/tampa-digital-marketing-agency/] Thank you for listening! We hope you’re taking away some valuable insights to help you dominate your market. Don’t forget to subscribe, rate, and leave a review—it really helps us reach more business owners like you. For more tips, updates, and exclusive content, follow us on social media: - Instagram: https://www.instagram.com/wolfpack_advising/ [https://www.facebook.com/wolfpackadvising/] - Facebook: https://www.facebook.com/wolfpackadvising/ [https://www.facebook.com/wolfpackadvising/] - YouTube: https://www.youtube.com/channel/UCVohafEWM8M5JcclbpcGsKw [https://www.youtube.com/channel/UCVohafEWM8M5JcclbpcGsKw] - LinkedIn: https://www.linkedin.com/company/wolfpack-advising [https://www.linkedin.com/company/wolfpack-advising] - TikTok: http://tiktok.com/@wolfpackadvising [http://tiktok.com/@wolfpackadvising] - Threads: https://www.threads.net/@wolfpack_advising [https://www.threads.net/@wolfpack_advising] You can also visit our website at https://wolfpackadvising.com [https://wolfpackadvising.com] for additional resources and to get in touch with us directly. Stay tuned for our next episode, and keep pushing forward with Alpha Marketing!