Profitable Women

Honoring the Season I'm In

As the year winds down, I find myself reflecting deeply, prompting a heartfelt decision to pause the Profitable Women podcast temporarily. This isn't a goodbye, but honoring the season I’m in, allowing for rest, reflection, and clarity. I'm stepping into a season where I can savor the last moments of having my children at home before the season shifts again. Thank you for being part of this journey, for your unwavering support, and for growing alongside me. Until the next season reveals itself, take care of yourself, honor your season, and continue building a life and business that feels authentically yours. In this episode, I cover:  * An acknowledgment of the need for rest, reflection, and a chance to honor the season I’m in * The importance of aligning our lives and businesses with our intuition and natural seasons * My heartfelt gratitude for you being part of this journey with me, for growing together, and for allowing me to share this space Connect with Sheila: * Follow on Instagram @sheila.hansen.cpa [https://profitable-women.captivate.fm/instagram] * Check out our website https://www.hansenllc.net [https://profitable-women.captivate.fm/website]   Make sure to hit subscribe/follow so you never miss a convo! Find the complete show notes here: https://www.hansenllc.net/honoring-the-season [https://www.hansenllc.net/honoring-the-season] Resources & Links: * Join our weekly newsletter, Millionaire Mindset [https://profitablewomen.myflodesk.com/weekly] * Learn more about our Services [https://profitable-women.captivate.fm/workwithus]

Color Outside the Lines: Personal Style as a Business Strategy with Ellie Steinbrink

In today’s episode, I welcome Ellie Steinbrink, a personal branding expert and stylist who empowers female entrepreneurs through the lens of style. With a background in psychology, marketing, and branding, Ellie helps women develop a personal style that feels authentic and truly supports their professional brand. We dive into the connection between personal style, self-trust, and empowerment. Ellie shares thoughtful insights on moving beyond the societal expectations that often shape how women feel they “should” show up. She offers practical guidance on embracing vulnerability and shifting from performance to identity. Throughout our conversation, we talk about how aligning your appearance with your goals can strengthen confidence, especially in public speaking and representing your brand. Ellie’s story is a beautiful reminder of the power of authenticity and self-expression in entrepreneurship. Whether you’re transitioning from corporate life or redefining your personal brand, this episode is full of wisdom and encouragement. In this episode, we cover:  * How Ellie’s unique background shapes her approach to empowering women through personal style, emphasizing the power of stepping into your authentic self * Practical tips on how women can leverage personal style as a powerful tool for self-representation, especially in high-stakes environments like speaking engagements * How embracing an identity-focused approach can lead to lasting changes and a more authentic, fulfilling life Connect with Ellie: * Follow on Instagram @style.decoded [https://www.instagram.com/style.decoded/] * Follow on LinkedIn [https://www.linkedin.com/in/elliesteinbrink/] * Check out her website [https://www.elliesteinbrink.com/] * Listen to her podcast [https://www.elliesteinbrink.com/podcast] Connect with Sheila: * Follow on Instagram @sheila.hansen.cpa [https://profitable-women.captivate.fm/instagram] * Check out our website https://www.hansenllc.net [https://profitable-women.captivate.fm/website]   Make sure to hit subscribe/follow so you never miss a convo! Find the complete show notes here: https://www.hansenllc.net/personal-style-as-a-business-strategy [https://www.hansenllc.net/personal-style-as-a-business-strategy] Resources & Links: * Join our weekly newsletter, Millionaire Mindset [https://profitablewomen.myflodesk.com/weekly] * Learn more about our Services [https://profitable-women.captivate.fm/workwithus]

Starting a Business in College: Harmony Media's Story with Makenna Campbell

In today’s episode, I’m joined by Makenna Campbell, founder of Harmony Media, as she shares her story of starting a business while still in college. Makenna takes us back to her roots in agribusiness, where she originally planned for a career in sales, until a pivotal internship at a small co-op opened the door to video content and storytelling in agriculture. With no prior experience, she leaned into curiosity, taught herself video production through online resources, and began creating meaningful content for local farmers and events. We talk about the early fears that tend to show up, especially worrying about what others might think, and how moving through those moments allows us to share our gifts more freely. We also discuss the practical side of building a business in college, including the unexpected learning curve of managing taxes and the importance of preparing as success begins to grow. From balancing social media work with financial planning to trusting her instincts, Makenna reminds us of the power of authenticity and the flexibility that entrepreneurship can bring. In this episode, we cover:  * How a college internship led to Makenna starting a business in college * The unexpected challenges that come with entrepreneurship, such as initial fears about what others will think, and the reality of managing taxes for a business * Why authenticity is critical to sustainable business growth * The freedom and flexibility that come with owning a business, particularly the ability to adapt operations to life's changing seasons Connect with Makenna: * Follow on Instagram @harmonymedia_ [https://www.instagram.com/harmonymedia_/] * Follow on Facebook [https://www.facebook.com/profile.php?id=61555170444153] * Check out her website [https://www.harmonymediallc.com/] Connect with Sheila: * Follow on Instagram @sheila.hansen.cpa [https://profitable-women.captivate.fm/instagram] * Check out our website https://www.hansenllc.net [https://profitable-women.captivate.fm/website]   Make sure to hit subscribe/follow so you never miss a convo! Find the complete show notes here: https://www.hansenllc.net/starting-a-business-in-college [https://www.hansenllc.net/starting-a-business-in-college] Resources & Links: * Episode 72: Building a Sustainable Business with Profit Shift: Makenna Campbell’s Story [https://www.hansenllc.net/building-a-sustainable-business] * Join our weekly newsletter, Millionaire Mindset [https://profitablewomen.myflodesk.com/weekly] * Learn more about our Services [https://profitable-women.captivate.fm/workwithus]

Seasons of Business: How Janet Berry-Johnson Followed Her Curiosity Into a New Calling

In today's episode, I am joined by Janet Berry-Johnson, a CPA turned financial educator and daily money manager. She shares her journey from traditional accounting to launching Firefly Financial Organizing in 2024.  Janet and I talk about the complexities of money mindset among the aging generation and the hurdles in discussing finances with adult children. We also discuss the reluctance of parents to open up about their financial situations and the prevalent feelings of shame and guilt around financial literacy.  Janet's approach to balancing expertise in financial management and personal priorities offers valuable lessons for focusing on what truly matters in both business and life. In this episode, we cover:  * How the rise of AI in writing inspired a new calling toward helping families manage their aging parents' finances * The hesitations some parents face in opening up about their finances to their adult children, and the pervasive feelings of shame and guilt associated with financial illiteracy * The critical role of financial planning, especially in preparing for the eventual passing of a parent Connect with Janet: * Follow on Instagram @fireflyfinancialorganizing [https://www.instagram.com/fireflyfinancialorganizing] * Follow on Facebook [https://www.facebook.com/profile.php?id=61562761757551] * Check out her website [https://fireflyfinancialorganizing.com/] Connect with Sheila: * Follow on Instagram @sheila.hansen.cpa [https://profitable-women.captivate.fm/instagram] * Check out our website https://www.hansenllc.net [https://profitable-women.captivate.fm/website]   Make sure to hit subscribe/follow so you never miss a convo! Find the complete show notes here: https://www.hansenllc.net/janet-berry-johnson [https://www.hansenllc.net/Janet-Berry-Johnson] Resources & Links: * Join our weekly newsletter, Millionaire Mindset [https://profitablewomen.myflodesk.com/weekly] * Learn more about our Services [https://profitable-women.captivate.fm/workwithus]

Flowers and Farts Featuring the Hansen Kids

Today, we have a very special episode with my kids. We're doing an exercise that we typically do at the dinner table every night called "flower and fart" for the day. It's our chance to do a little temperature check on what went well for the day, what we enjoyed, and what brought joy or excitement. And then we have farts, those less pleasant, maybe a little more on the negative side, for the day. So we go around the table and share our flowers and farts for the day. Today, the kids are sharing their flower and fart of mom owning a business.  In this episode, I cover:  * A special family exercise where we share the best and worst parts of our day, called flowers and farts * The kids give us their honest opinion of entrepreneurship, sharing both the joyful flowers and the challenging farts that come with having a mom who runs her own business * Our sincere Thanksgiving wishes to all our listeners Connect with Sheila: * Follow on Instagram @sheila.hansen.cpa [https://profitable-women.captivate.fm/instagram] * Check out our website https://www.hansenllc.net [https://profitable-women.captivate.fm/website]   Make sure to hit subscribe/follow so you never miss a convo! Find the complete show notes here: https://www.hansenllc.net/flowers-and-farts [https://www.hansenllc.net/flowers-and-farts] Resources & Links: * Join our weekly newsletter, Millionaire Mindset [https://profitablewomen.myflodesk.com/weekly] * Learn more about our Services [https://profitable-women.captivate.fm/workwithus]