Recap from Cogent2

Ep13 - eCom Collab Club London July 2024 - Sustainability

Whether it's eco-friendly cement being used in Paris for the Olympics, products for the conscious consumer, or why TEMU and Shein are quite so successful in a world that's supposed to abhor disposable products, sustainability is constantly on the agenda. Yesterday's eCom Collab Club™ 🥞 London brought together a top notch panel of brands, agencies and tech partners to get stuck into the topic and you can catch up with my thoughts in the latest episode of Recap from Cogent2. Themes include: * Focusing on a specific problem / challenge authentically * The impact of physical retail on sustainability * Incrementality * Sustainability in consumers' decision making process * Where Tech fits in * Supply Chain Choices The biggest takeaway for me - and Dylan Connor Fernandez flagged this on Linkedin yesterday - was the incrementality. All of the brands involved highlighted how they'd focused on small steps and trying to do better and kept their focus on constant iteration, rather than searching for a magic sustainability bullet. Want more Cogent in your life, pop along to our website [https://www.cogent2.com].

Ep12 - Commerce Fusion 2024

Missed out on the Retail Ops and Tech event of the year here in the UK? Fear not, Recap has your back. In this bumper episode we break down this new event from Dark Matter Commerce as follows: * 00:00 - Overarching themes and thoughts from the day * 07:38 - Sarah Chasey at Wickes' opening keynote * 21:29 - Leveraging Payments as a competitive advantage. Thiago Palharini from Dunelm and Nicole Olbe from Adyen * 28:27 - Reducing Fulfilment and logistics costs with James Hayes from Whistl, Alex Laine from Yoto and Ollie Rhodes from Nolo Apps * 40:55 - Say goodbye to excel and error-strewn anual work. Hello to automated retail & growing fearlessly with James Ewens from Green Feathers, Will Pritchard from Sage and James Gurd from Digital Juggler * 52:15 - Fireside chat on Enterprise Ops with James Leeson and Pete Robertshaw * 64:03 - How retail giant Tesco launched their own marketplace for instant range expansion with Peter Filcek from Tesco, Gabi Rego from Marketplacer and Jim Herbert from Patchworks * 72:14 - How TM Lewin have navigated the operational complexities of expanding internationally with Dan Ferris from TM Lewin and Max O'Brien at Global-e. Want more Cogent in your life, pop along to our ⁠website⁠ [https://www.cogent2.com].

Ep11 - Meet Magento 2024

Missed out on Meet Magento 2024 from Jamie Huskisson and the team at JH yesterday? Fear not, Recap from Cogent2 has at least some of the goods for you! I had a fabulous afternoon at this conference yesterday and was fortunate enough to snag some actionable insight and valuable lessons from a wide range of people. 00:00 - starting at the end - insights from a thoughtful closing panel, hosted by Jamie and including Janis Thomas from Look Fabulous Forever, Eric Erway from ShipperHQ and Matthew Medlyn from Graham and Green 09:40 - Phil Draper from Dotdigital on turning websites into Engagement Hubs 15:08 - Janis on Full Funnel Marketing and why it matters in 2024 19:51 - The secrets of a great CTO panel, chaired by Zac Stevens from akoova and starring Øyvind Valland and Elisabeth Ling 34:56 - Matt Medlyn on Misadventures in Google Core Web Vitals Want more Cogent in your life, pop along to our ⁠website⁠ [https://www.cogent2.com].

Ep10 - eCom Collab Club London June 2024 - Preparing for Peak

It's June. The sun's shining here in Blighty (if you're lucky). So obviously it's time to talk about peak and specifically preparing for the BFCM bunfight that the vast majority of eCom brands take part in every year. eCom Collab Club™ 🥞 London's June session brought together four brands and three tech partners and a paid media agency to get stuck into all things Peak and the latest episode of Recap from Cogent2 gets into the detail in all it's glory. Kudos to everyone that took part: * Aoife Teague from Octane AI * Hugo Lewis from Only Curls Ltd * Holly Steele from Creed * Aaron Rudman-Hawkins from The Evergreen Agency * Valeria Granda from Rebuy Engine * Conor Jaafari from Cozy Crew Club * Rachael Knapton from Yotpo * Giulia Fiorillo from VIEVE and to Nathan Lomax and Adam Pearce for their compering and moderating. Want more Cogent in your life, pop along to our ⁠website⁠ [https://www.cogent2.com].

Ep9 - Craft+Work London 2024

Rather than taking the day to relax after Vervaunt [https://www.linkedin.com/feed/#]'s Pulse event on Friday, I attended Keir Whitaker [https://www.linkedin.com/feed/#]'s Craft+Work agency founder workshop day. I hadn't intended to put a Recap together (and you'll notice that the audio visual Gods clearly don't think it was a good idea), but the day covered a range of interesting themes that when I revisited my notes I realised I should. So here we go, this episode includes: 01:28 - Tim Richardson [https://www.linkedin.com/feed/#] on Agency Landscape 05:01 - Elliott Stocks [https://www.linkedin.com/feed/#] on No Straight Lines 07:42 - Ellen Donnelly [https://www.linkedin.com/feed/#] on the Entrepreneurial Career Path 09:38 - Conversation Stations (round tables to you and me!) 10:25 - Faye Oakenfull [https://www.linkedin.com/feed/#] on How to be truly terrible at B2B Marketing 13:12 - Piers Thorogood [https://www.linkedin.com/feed/#] on Agency Culture 16:57 - Hot Seat takeaways Iif you get a chance to head to the session's Kier is running in New York and Toronto in September or around the country later in the year then I can heartily recommend it. Want more Cogent in your life, pop along to our ⁠website⁠ [https://www.cogent2.com].