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More Substance

Podkast av Mark Di-Toro

engelsk

Teknologi og vitenskap

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💡 Reputation, influence & how the world actually works. Why do some people suffer scandal after scandal while others remain untouched? What do successful people do well? More Substance pulls apart the psychology behind history's biggest public moments - and turns it into something you can actually use. Each episode takes a reputation-defining situation, reveals the strategy behind it, and delivers a verdict: Spin or Substance? Hosted by Mark Di-Toro, who's spent nearly 20 years working with leading global brands and some of the worlds most impressive people. So, hit follow and let's go..

Alle episoder

21 Episoder

episode #20 - Why You Don't Want Overnight Success cover

#20 - Why You Don't Want Overnight Success

What if the thing you've been working towards finally arrives - and that's exactly when everything falls apart? Peloton didn't fail because of fraud, incompetence, or bad people making stupid decisions. They failed because success arrived faster than their ability to handle it. Revenue doubled. The stock rocketed. The CEO told staff it would hit a thousand dollars a share. Two years later it had fallen 95 per cent. Thousands of jobs gone. A ÂŁ400 million factory scrapped before a single product left it. Then there's Dong Nguyen - a developer in Hanoi who built a game in three days, watched it become the number one app in the world, and then switched it off. When he was making $50,000 a day. Why would anyone do that? Because he understood something Peloton didn't. In this episode, Mark Di-Toro unpacks the psychology of why rapid success warps judgement, distorts risk, and turns rational people into reckless ones - and what it means for anyone building something they actually want to last. Less spin. More Substance.

14. april 2026 - 19 min
episode #17 - The impact of a bad apology. ft Elen DeGeneres cover

#17 - The impact of a bad apology. ft Elen DeGeneres

The Anatomy of a Non-Apology In 2020, BuzzFeed published allegations of a toxic workplace on the show. Ellen had to respond. The internal memo: "Obviously, something changed... I am disappointed to learn..." Her on-air apology: "Things happened here... I take responsibility." But the words didn't quite land... 🎯 The question: Why did her apologies make things worse? The psychology: When we detect insincerity, it doesn't just fail to persuade us - it actually strengthens our negative beliefs. Plus: Image Repair Theory and the paradox of control. The lesson: Specificity is credibility. "I'm sorry if" vs "I'm sorry I" makes all the difference. The verdict: Would a genuine apology upfront have changed everything? #EllenDeGeneres #Apology #ReputationManagement #CrisisComms #PR #Psychology #Leadership #Accountability #Communication #ReputationRewrite

27. jan. 2026 - 19 min
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