Forsidebilde av showet The Connect

The Connect

Podkast av TMW, part of Accenture Song

engelsk

Business

Prøv gratis i 14 dager

99 kr / Måned etter prøveperioden.Avslutt når som helst.

  • 20 timer lydbøker i måneden
  • Eksklusive podkaster
  • Gratis podkaster
Prøv gratis

Les mer The Connect

In a world of constant noise, how do you make a real connection? Introducing The Connect, a new podcast from TMW. Each episode, we unpack the strategy and the soul behind our work to find out exactly how we make ideas that move people. Hear bite-sized insights from the reinventors at the heart of our agency blending tech, data, and human-first creativity to solve modern brand challenges. Tune in, get inspired, and get connected.

Alle episoder

3 Episoder

episode S1 EP1: Inside Dynamic Mindsets AI – Like Having Your Own Focus Group! cover

S1 EP1: Inside Dynamic Mindsets AI – Like Having Your Own Focus Group!

We’re kicking off Season One of Song Bites with a bang, diving straight into the field of AI. In this episode, we sit down with Roi Perez, Senior Data and Digital Strategist at the Human Understanding Lab, to explore the concept of Dynamic Mindsets and the rapidly evolving world of synthetic personas. From the origin of the idea to the complex process behind building these AI-driven profiles, Roi breaks down what it really takes to bring synthetic personas to life—including the data that shapes them and the thinking that powers them. We also unpack how these tools are being used in the real world—from marketing and research to creative testing—and what their rise means for the way we understand audiences and design experiences. If you’re curious about where AI meets human insight, this is the perfect place to start. Recorded: 21st November 2025 Links / Attachments: Human Understanding Lab - Learn more about what the Human Understanding Lab does here - ⁠https://walnutunlimited.com/expertise/the-human-understanding-lab/⁠ [https://walnutunlimited.com/expertise/the-human-understanding-lab/]  CONTACT THE SHOW - Got a question, suggestion or idea for an episode? Drop Joel an email message at ⁠joel.girling@accenture.com⁠

24. mars 2026 - 27 min
Registrer deg for å lytte
Enkelt å finne frem nye favoritter og lett å navigere seg gjennom innholdet i appen
Enkelt å finne frem nye favoritter og lett å navigere seg gjennom innholdet i appen
Liker at det er både Podcaster (godt utvalg) og lydbøker i samme app, pluss at man kan holde Podcaster og lydbøker atskilt i biblioteket.
Bra app. Oversiktlig og ryddig. MYE bra innhold⭐️⭐️⭐️

Velg abonnementet ditt

Mest populær

Premium

20 timer lydbøker

  • Eksklusive podkaster

  • Ingen annonser i Podimo shows

  • Avslutt når som helst

Prøv gratis i 14 dager
Deretter 99 kr / måned

Prøv gratis

Premium Plus

100 timer lydbøker

  • Eksklusive podkaster

  • Ingen annonser i Podimo shows

  • Avslutt når som helst

Prøv gratis i 14 dager
Deretter 169 kr / måned

Prøv gratis

Bare på Podimo

Populære lydbøker

Ofte stilte spørsmål

Flere spørsmål og svar
Prøv gratis

Prøv gratis i 14 dager. 99 kr / Måned etter prøveperioden. Avslutt når som helst.