Startup School by Ajim Capital

Disciplined Fundraising: What Determines A Startup That Succeeds?

What determines a startup that succeeds? There are a lot of factors that contribute to startup success, but there are a few key things that make the biggest difference.  Tolulope Obademi [https://www.linkedin.com/in/ACoAABlzBowBEAS_u0plv2NXdSuPpKrKsyGyBG4], Head of Operations at Aidi Ventures discusses these factors and how to position for success. Aidi is a community-based platform that connects business angels and large corporates to amazing technology founders across Africa. Founders on Aidi are given access to apply for a 4-week accelerator where they get access to discounted service and equity-based perks designed to help accelerate their growth.

Startup Branding: Improving Chances of Success

What makes a successful brand? Find out as we discuss "Startup Branding: Improving Chances of Success" with Onyeka Nwobu [https://www.linkedin.com/in/ACoAABsfo2ABLf3XmTnDWvlD8-Pjm789QMM3okA], Founder of Disruptive By Design DBD AFRICA [https://www.linkedin.com/company/dbd-africa/] When it comes to brand building, many founders get stuck and simply do not know where or how to start. Branding is perception management and it is essential that investors have the correct perception of your brand when they encounter it. This episode provides in-depth insight into the importance and strategies behind successful startup branding. We’ll also be diving into some of the most important elements to consider when positioning your brand in the market, and how this can improve your chances for success, especially in fundraising. Onyeka Nwobu is a seasoned brand strategist who has spent the past 7 years partnering with CEOs, startup founders and global organizations across industries including finance, e-commerce, logistics and FMCG amongst others, to build and execute winning strategies. She is also the founder of Disruptive By Design (DBD Africa), a full-set branding solution designed to help startups with African focused-solutions build market-moving brands.

Bootstrapped to 300k Users

Douglas Kendyson is the founder & CEO of Selar.co [http://selar.co/], an online store builder for anyone looking to monetise their knowledge or skill via digital products like ebooks, courses, services e.t.c. He’s had a lot of experience working at billion-dollar payment startups (Flutterwave & Paystack). Douglas is 25 and has been running Selar for the past 5 years. By the end of 2021, Selar recorded paying over 1 Billion Naira to African creators and keeps working actively to grow the creator economy of Africa.

Startup Legal and Compliance Mechanics with Imade Iyamu

Companies in the growing African Tech Ecosystem have had to deal with compliance and regulatory issues especially as they expand beyond their home or originating countries into other parts of Africa. What are these legal and compliance mechanics necessary for a successful startup?  Imade Iyamu will cover topics such as incorporating your business, protecting intellectual property and complying with regulations. Attendees will leave with a solid understanding of the legal considerations to keep in mind as they grow their startup. Imade is a lawyer by training and her career has revolved around working with investors, African startups, and multinational tech companies expanding to Africa.  Previously, Imade worked in the Fintech and Private Equity teams of Banwo and Ighodalo (a leading law firm in Nigeria)

Simple Products That Became Big Companies in Africa

Have you ever wondered why certain startups are more successful and go on to take a huge portion of the market share than others? In this episode of Startup School, we explore some of Africa's most successful startups like Wave, Chipper Cash, Paystack, and Piggyvest. We'll examine how they were founded, how important the problems they are solving are, and how they've managed to scale rapidly in such a short time. We discuss themes around: What differentiates startups that win the market share from the others that don't? Is scaling only a function of your marketing budget? Is regulation a necessary evil? How important is company culture in shaping public perception? What do VCs look out for before investing?