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Startup Tips

Podkast av Josh Pigford

engelsk

Business

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episode Startup Tip #13: Hire a nerd cover

Startup Tip #13: Hire a nerd

* Dave Ramsey talks about “nerds” and “free spirits” when it comes to finances in marriage. * The “nerd” loves to manage the budget while the “free spirit” loves to forget there’s a budget to manage. * My wife is the “nerd” and I’m the “free spirit”. * She’s managed our finances for the entirety of our nearly 12 years of marriage. * It’s not that one is better than the other. Without the nerd, the free spirit would spend recklessly and go broke. * Without the free spirit, the nerd would never spend any money at all and would be miserably uptight. They need each other for balance. * Your business is the same way. * If you, as a founder, aren’t the “nerd” and obsessing over finances and forecasting the future isn’t your bag, don’t force it. * Hire a nerd. * Today.

14. april 2017 - 47 s
episode Startup Tip #11: Use ad retargeting to convert visitors cover

Startup Tip #11: Use ad retargeting to convert visitors

* Retargeting is a mystical world of unicorns and fairies...clothed in a shroud of banner ads. * If not used properly, you can blow through thousands of dollars in no time and have no new customers to show for it. * What is this mystical banner-ad-shrouded retargeted unicorn you speak of? * Retargeting is a type of online advertising that resurfaces your brand/product around the web after a user has visited your site. * It’s the whole scenario where you go to the Cinnabon site to check out the new Cinnabon Bites and then you go to Facebook 3 days later and there’s a huge picture of cinnamon roll in your news feed. * In our example your app is a gooey taste piece of bread slathered in butter, cinnamon and sugar. * The concept here is that once you’ve express some level of interest in a product * (As indicated by your visit to the site) * You’re much more likely to become a paying customer. * Retargeting effectively optimizes your banner ads. * Retargeting, as with any form of advertising, won’t work for everyone. * But you’re potentially leaving a cost-effective acquisition channel on the table. * So, give it a try and see how it works for you!

6. sep. 2016 - 1 min
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