Super Doc Stories

The Physician Entrepreneur's Missing Piece: What Dr. Una Wishes She Had When She Started

Dr. Una started her pediatric practice with no loan, no patients, and a 4-month-old baby. She sat alone in a dark kitchen at 1 AM wondering if there was another way.Fast forward — 5 businesses, 500+ podcast episodes, and a mission. But here's the truth she shares in this episode: most physicians have the vision. They're just missing the infrastructure to execute it. That's exactly why SuperDoc Tech exists. In this episode of Super Doc Stories, Dr. Mona Sodhi sits down with Dr. Una — founder of EntreMD Business School, Forbes-featured physician entrepreneur, and bestselling author — to break down what it actually takes to build a profitable physician-led business in today's landscape. You'll learn: • Why hanging your shingle and hoping patients show up doesn't work anymore • The 3 differences between physicians who thrive vs. stay stuck • Why "learningitis" is the silent killer of physician businesses • How to stop optimizing for followers and start optimizing for revenue • Why a pretty website means nothing without a real monetization strategy Ready to become a Super Doc? Join Infinite Growth, here is a peek of what you get: ✅ High-level website and landing page builds ✅ AI-powered content and SEO — optimized by physicians, for physicians ✅ Email systems, blogs, and marketing built with clinical credibility baked in ✅ A fractional CMO in your back pocket You went to medical school to serve patients. Super Doc Tech makes sure the right patients can find you. 👉 Ready to stop learning and start building? Visit www.superdoctech.com/calendar to book a call 📌 Chapters: 0:00 – Why this conversation matters for physician entrepreneurs 2:00 – Dr. Una's story: No patients, no loan, no clue 6:00 – The wake-up call that changed everything 9:00 – All business skills are learnable — here's where to start 12:00 – The birth of EntreeMD and a mission of 100,000 doctors 18:00 – Delegation: The secret weapon behind it all 23:00 – When you know your idea is a real business 27:00 – The 3 traits of physicians who actually succeed 32:00 – Learningitis: Are you consuming instead of doing? 35:00 – The #1 brand mistake physicians make (and how SuperDoc Tech solves it) 39:00 – Legacy, impact, and what's next Dr. Nneka Unachukwu is the founder of EntreMD, a company on a mission to help 100,000 physicians build profitable 7 and 8 figure businesses so they have the freedom to live life and practice medicine on their terms. She does this through the EntreMD Business School, the only school of its kind for physician entrepreneurs, the EntreMD podcast, a top 10 podcast, and her best-selling books. Dr. Una, as she is fondly called has also been featured in Forbes and her company has been on the Inc. 5000 list of fastest-growing privately held companies in America for the last three years. She is a board-certified pediatrician and resides outside Atlanta with her husband and four children. 📲 Follow Dr. Una: www.linkedin.com/in/druna 🌐EntreMD Business School: www.entremd.com #SuperDocTech #SuperDocStories #PhysicianEntrepreneur #EntreeMD #DrUna #DrMonaSodhi #PhysicianBusinessOwner #DoctorPodcastProblem-Aware Physicians: #PrivatePractice #MedicalMarketing #PhysicianFreedom #DoctorLife #WomenInMedicine #MomMD #PhysicianCoach #HealthcareBusiness #MedicalEntrepreneurBroad Reach: #Entrepreneurship #PersonalBranding #DoneForYou #BusinessMindset #DigitalMarketing #ContentMarketing #SmallBusinessOwner #7FigureBusiness #OnlineBusiness #HealthcareMarketing

A Woman of Women: Dr. Sasha Shillcutt

In this inspiring interview, Dr. Sasha Shillcutt, founder and CEO of Brave Enough, shares her journey as a woman physician, the importance of community, and her innovative space for women in Omaha. Discover insights on embracing life's phases, building supportive networks, and creating spaces for rest, growth, and connection.Dr. Sasha Shillcutt is a cardiac anesthesiologist, entrepreneur, author, and international speaker. As the founder of Legacy Collective and Brave Enough, she has led sold-out women’s leadership events worldwide, coached thousands of women, and built a global community dedicated to connection and growth. Featured in Forbes and more, Sasha is a TEDx speaker, two-time author, and host of The Brave Enough Show podcast with over 400K downloads.🌐 CME 2026: www.becomebraveenough.com/cme-conference-2026🌐 Legacy Collective: www.legacycollectiveomaha.com 📲 Follow Dr. Sasha Shillcutt: @becomebraveenough

No Insurance, No Staff, No Problem: Building a Boutique Fertility Practice from Scratch

When Dr. Carolina Sueldo moved back to South Florida with two kids under three and started looking for a new job, she discovered that almost every major fertility practice in the area had been swallowed up by private equity. So she did something most people told her was flat-out crazy: she started her own. No investors. No insurance contracts. No staff on day one — her medical assistant quit via email the night before opening. Just her, a virtual assistant in Argentina, and a deep belief that she could practice medicine on her own terms. In this episode of Super Doc Stories, Dr. Sueldo, founder of Sabo Fertility Center in Fort Lauderdale, shares one of the most honest and practical origin stories we've heard. She talks through what it actually looks like to go from googling "where do I buy an exam table" to paying back your startup costs and pulling a six-figure salary all in year one — and what the sleepless nights, WTF moments, and unexpected credit card scams in between taught her. We cover: * Why private equity was a non-starter for her — and what the PE model actually does to a medical practice * The moment around month six when she finally thought, "I think there's something here" * Going cash-pay and out-of-network in a market that had never really seen it before — and how she got patients anyway * Why zero marketing budget forced her to do the highest-ROI marketing possible: Google reviews and in-person referral relationships * The credit card chargeback scam that cost her thousands in year one and the systems she built because of it * The village behind Sabo — including a shoutout to Dr. Amy Avazadeh, the Egg Whisperer * The mindset shift that took 18 months to arrive: getting comfortable with being uncomfortable * What she would tell her 2023 self: trust your gut, be selective about who you share your vision with, and don't listen to the people waiting for you to fail * The integrative, whole-person approach to fertility that she could never practice inside a productivity-driven employed model Whether you're thinking about starting your own practice, wondering if direct care can actually work financially, or just want a refreshingly honest take on physician entrepreneurship — this one's for you. 🌐 Visit Sabo Fertility Center: sabofertilitycenter.com [http://sabofertilitycenter.com] 📲 Follow Dr. Carolina Sueldo on Instagram: @dr.carolinasueldo Subscribe to Super Doc Stories for weekly conversations with physician entrepreneurs building something bigger.

From the Frontlines to Fillers: the truth about aesthetic medicine no one tells you

What happens when an internist who spent years on COVID frontlines and served in the military finally decides to open the business he'd been dreaming about for a decade — only to find out he has to launch it from a hotel room in Lima, Peru? That's exactly the story of Dr. Furhan Qureshi, founder of Noor Aesthetic Center in Northern Virginia, and this episode of Super Doc Stories does not disappoint. Dr. Q pulls zero punches as he walks us through one of the wildest origin stories we've heard yet — from a last-minute deployment pivot that took him from Ecuador to Peru (for classified reasons!), to the harsh reality check of opening a cash-pay med spa and realizing patients don't just show up like they do in the ER. He opens up about burning through marketing agencies, getting played by vanity metrics, discovering kickback schemes hidden in plain sight, and learning to compete against health coaches with no credentials, perfect teeth, and millions of followers. In this episode, we cover: * How Dr. Q launched his entire business plan from military deployment in Lima * The brutal truth about marketing agencies and why most of them are selling you clicks, not patients * Why aesthetics may be the least regulated field in medicine — and what that means for patients * Physicians vs. health coaches: who's winning the wellness war and why * Joe Rogan, plasmapheresis, and "oil changes for your body" — a physician reacts * The peptide Wild West and why doctors need to stop staying quiet * Long-form content vs. short-form: Dr. Q's evolving strategy for showing up online * Why your MD matters more than you think — just not in the moment you think it does * AI in medicine: seeing 15 patients by 10am and finishing notes by 11 * Why longevity medicine is the future of cash-pay practices Whether you're a physician thinking about opening your own practice, frustrated by health misinformation online, or just want to hear a truly wild entrepreneurial origin story — this one's for you. 🌐 Visit Noor Aesthetic Center: glowwithnoor.com [http://glowwithnoor.com] 📲 Follow Dr. Q: @NoorEsthetiqueWC | @FurhanQureshiMD

Integrating Food Literacy into Medicine with Akshita Mehta

What if the food you eat every day is slowly working against you — and your doctor has no idea how to help? In this episode of Super Doc Stories, Dr. Marissa Caudill sits down with Dr. Akshita Mehta — neuroradiologist, double board-certified lifestyle medicine physician, and founder of Dive Into Health MD — to talk about what happens when a doctor gets tired of treating the same preventable diseases over and over again and decides to go upstream. After years of reading scans showing chronic inflammation, heart disease, and metabolic illness, Akshita made it her mission to tackle the root cause: our broken food system. She's now producing a groundbreaking episode-based docu-series that pulls back the curtain on what's really in your food — from chicken and honey to olive oil and water — and how to source it in a way that actually supports your health. In this episode, we cover: • Why most physicians get zero nutrition training — and why that has to change • How Akshita went from neuroradiology + fellowship + a newborn to launching a food literacy company • The docu-series How to Eat — and why it's not another diet documentary • Practical tips you can use TODAY: what to look for on your olive oil bottle, why you should never put honey in boiling water, and how to subscription-box your way to better chicken • The real first-year entrepreneurial experience: the sacrifices, the opportunity cost, and why she'd do it all again • Why building a passion project while staying clinical is hard — and completely worth it Whether you're a physician entrepreneur thinking about your next move, a parent trying to feed your family better, or someone who's just tired of not knowing what's actually in your food — this conversation is for you. 🎬 Watch the Dive Into Health MD trailer (How to Eat): YouTube → Dive Into Health MD channel 📲 Follow Dr. Akshita Mehta: Instagram @DiveIntoHealthMD 📧 Get her free ingredient sourcing guide: hello@diveintohealthmd.com 🎙️ Want to be a guest on her podcast? Reach out directly! Subscribe to Super Doc Stories for weekly conversations with physician entrepreneurs building something bigger.