The Common Grounds Podcast

Developing Content That Connects with Heather Parady

**What if the secret to growing an audience isn't more content — it's the *right* content?** In this episode, I sit down with Instagram creator and content strategist **Heather Parady** for one of the most energizing conversations I've had on this podcast. We dig into what it really takes to generate ideas that land, why some content connects deeply with people while other content falls flat, and how creators can stop spinning their wheels and start showing up with intention. If you've ever stared at a blank screen wondering what to say — or felt like you're posting into the void — this conversation will change the way you think about your content. 🎧 **Don't miss this one.**

How To Talk To Yourself with Michele Smith

The most important conversation you’ll ever have is the one you’re having with yourself. Your inner dialogue is shaping your confidence, your decisions, and your outcomes — whether you realize it or not. In this episode, I sit down with Michele Smith, MHA, PCC to talk about the power of self-talk and why paying closer attention to how you speak to yourself could change everything. 🎧 Your inner voice matters. Hit play.

Grace Gill & Diana McDaniel with Fuel Accelerator

In this episode of the Common Grounds Podcast, I sit down with Grace Gill and Diana McDaniel, Executive Director of the Fuel Accelerator in Bentonville, Arkansas, to talk about the exciting **Spring 2026 HealthTech Cohort** that's coming up. We dig into what makes Fuel such a unique launchpad for health tech and med tech startups, what they're looking for in their next cohort, and why Bentonville has quietly become one of the most interesting ecosystems in the country for innovation. We also talk about something near and dear to my heart — the power of connection and community, and why Fuel is one of those rare places where the right introductions can change everything. Whether you're a startup founder, a healthcare executive, or just someone who believes in the power of relationships, this is a conversation you won't want to miss.

Preview

With nearly four decades of experience selling into healthcare, I've learned that success in this industry isn't just about products or pitches—it's about understanding the unique landscape, building genuine relationships, and navigating the complexities that make healthcare unlike any other market. In this podcast, I share the insights, strategies, and hard-won lessons from my journey, while exploring the transformative power of community. Join us!