The FMCG Guys

323. Francisco Camacho, CEO at Grupo Lala Live from Mexico City: Dairy, Food Trends, Going back home, Consumer Relevance

Watch on YouTube: https://youtu.be/-Im35OklDTI [https://youtu.be/-Im35OklDTI] Francisco "Paco" Camacho [https://www.linkedin.com/in/pacocamacho/] is the Chief Executive Officer at Grupo Lala, Mexico's leader in Dairy. We visited him at their Mexico City Office to speak about how, after a long career in global companies, he's back in his native Mexico to lead a company that's an institution. Topics covered: - Grupo Lala's footprint - The Mexican Consumer Goods and Grocery Markets - Making a Consumer Brand relevant to the current consumer - Change management and cultural transformation - Adjusting to food trends Follow us on Instagram: https://www.instagram.com/fmcgguys/ [https://www.instagram.com/fmcgguys/] Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ [https://www.linkedin.com/company/fmcgguys/] Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.

322. Yves Briantais, CMO at Carlsberg: Marketing Fundamentals, Connecting with Consumers, Health Scares, Cultural Adaptation, Generational Changes

Yves Briantais [https://www.linkedin.com/in/yves-briantais-4889502/] is the Chief Marketing Officer at Beer Leader Carlsberg. Someone with a unique point of view of marketing and the state of the alcohol category, he joins Christina and Daniel to share how after a long stint at Colgate-Palmolive, he's re-discovered himself to be successful at the Danish icon. Tune in to hear about: * Moving to Carlsberg after nearly two decades at Colgate * What Marketing should be like * The alcohol category, what's the gap when connecting with consumers * Liverpool FC and sports sponsorships Follow us on Instagram: https://www.instagram.com/fmcgguys/ [https://www.instagram.com/fmcgguys/] Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ [https://www.linkedin.com/company/fmcgguys/] Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.

321. Maria Chong, Managing Director - Europe at Lee Kum Kee Live from London: The Original Oyster Sauce, Changing Flavours in Europe, Speaking with Chefs, A Growing Category

Watch on YouTube: https://youtu.be/cD1ge-XvcxY [https://youtu.be/cD1ge-XvcxY] Lee Kum Kee is the company that first commercialized the world-renowned Oyster Sauce back in 1888. Today, it's a world leading condiments and sauces business. Our guest, Maria Chong [https://www.linkedin.com/in/maria-chong-8a3a192/], leads the business in Europe and we sat down with her at their London Office to discover how they've grown and what their plans are in the coming years. You'll be delighted! Tune in to hear about: * The background of this historical company * How they've developed in Europe since she stepped in as MD in 2012 * Demographic and cultural shifts in the Old Continent * The importance of cultivating relationships with chefs to develop new flavours Follow us on Instagram: https://www.instagram.com/fmcgguys/ [https://www.instagram.com/fmcgguys/] Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ [https://www.linkedin.com/company/fmcgguys/] Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.

320. Boris Rütten, Global Head of eCommerce at Henkel and Salim Bachatene, SVP eCommerce Sales at NielsenIQ: AI-Ready Data, Taking the Pain Early, eCommerce Becoming a Generalist Role, Lack of Digital Shelf Standards

Watch on YouTube: https://youtu.be/P4MZ7Wofuoo [https://youtu.be/P4MZ7Wofuoo] Boris Rütten [https://www.linkedin.com/in/borisruetten/] (Global Head of eCommerce at Henkel, who visited us 2023) and Salim Bachatene [https://www.linkedin.com/in/salim-b-92305512/] (SVP eCommerce Sales at NIQ) join us to tackle one of the most critical, and often overlooked, topics in modern commerce: Data. For years, eCommerce teams have focused on growth levers without fully addressing the complexity of bringing data together. But as AI and advanced analytics take center stage, the reality is clear: without strong data foundations, there is no meaningful insight and no scalable impact. In this podcast we explore how brands can connect online and offline data, establish the right governance, and turn fragmented inputs into actionable, cross-functional decisions. Topics covered: * Why data has traditionally been ignored in eCommerce—and why that's changing fast * The three essential layers of commerce data: online, offline, and the connection between both * Why AI and insights are only as strong as the data behind them * The consequences of poor data management—and how to avoid them * Governance: who should own data internally, and how to structure it effectively * Navigating a world without digital shelf standards * Practical recommendations to move from siloed data to actionable growth More: * Other Webinars with NIQ [https://www.fmcgguys.com/?s=salim+&post_type=post] * Boris' 2023 Episode: https://www.fmcgguys.com/henkel-boris-rutten-ecommerce/ [https://www.fmcgguys.com/henkel-boris-rutten-ecommerce/] Follow us on Instagram: https://www.instagram.com/fmcgguys/ [https://www.instagram.com/fmcgguys/] Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ [https://www.linkedin.com/company/fmcgguys/] Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.

319. Bart Ongenaet, Commercial, Supply and Wholesale Director Mexico at Decathlon: Sports Consumer, from Store to Leader, Managing Japan, Retail and Marketplaces, Quality for Everyone

Watch on YouTube: https://youtu.be/8oc8kc_rdoA [https://youtu.be/8oc8kc_rdoA] Bart Ongenaet [https://www.linkedin.com/in/bart-ongenaet-1518051a/] is the Commercial, Supply and Wholesale Director for Mexico at sports retailer Decathlon. When Daniel joined him to record live in Mexico City , he had to enter and go through their store before accessing the office. This is very telling about the organisation, always close to the consumer and to Bart's own experience in the company, which started managing a small section of a shop in Belgium and has taken him to Japan and now Mexico in senior leadership roles. Tune in to hear about: * Bart's background as a psychologist and playing sports and then transitioning into business * Decathlon's "management school" based on empowerment from day 1 * The evolution from big stores to a now also having a digital multi-brand marketplace * How to deliver quality at an affordable price * Brand architecture in their multiple sports * His experience in Japan and lessons learnt along the way, both in business and leadership Follow us on Instagram: https://www.instagram.com/fmcgguys/ [https://www.instagram.com/fmcgguys/] Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ [https://www.linkedin.com/company/fmcgguys/] Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.